In both cases, the data brokers and the data owners ensure that the business data they sell is GDPR compliant.
My B2B database lists are old – should I continue to use them?
Your marketers and sales team need to work with the most recent contact information.
This is especially important is they make use of aging customer and prospect data, as well as data you buy in from third parties like More Than Words Marketing.
Our data augmentation and enhancement service can refresh and renew your sales, marketing, and customer service databases.
This goes beyond making sure they have fresh contact information.
As we have access to over 3,300,000 decision makers in businesses, schools, and the public sector.
We can use this contact data to fill in the gaps in your existing database lists.
Please click for more on our data cleansing service.
What is direct marketing?
Any B2B company will use direct marketing as a marketing strategy at some point.
It’s a type of marketing, that involves contacting a specific, targeted decision maker with information, offers and ads.
When conducting lead generation campaigns, B2B marketers only target a key decision maker within the business they wish to approach.
Direct marketing campaigns provide impressive returns, which is why companies continue to invest in them in the digital age.
When selecting which companies to include in your B2B database lists, you should consider your standard customer profile.
Choosing your prospects
To determine your standard customer profile, think about the types of businesses that have already purchased your products and services.
These are your ‘prospects’.
Choosing your suspects
Selecting businesses for your B2B database that are in need of what you sell but haven’t been targeted yet is also valuable.
We call these businesses ‘suspects’.
Choosing your approach
After you’ve identified which budget holders and companies to target, you must decide which promotion method to use to pitch your products and services.
Business data lists typically include a business-to-business mailing list for postal campaigns as well as telemarketing data for telesales campaigns.
Sending email marketing campaigns to potential clients will require that your B2B database list also includes an integrated B2B email list.
More Than Words’ complete B2B database service
Marketing lists from the most reputable sources allow you to reach budget holders – your future customers – through email, telephone, and postal marketing.
From the GDPR-compliant bespoke business data lists More Than Words Marketing provides, your marketing team can generate the high-quality leads your sales team needs to close deals and generate revenue.
For more information, please get in touch on 0330 010 8300 or click here to email our marketing databases team.