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UK schools database
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UK schools database

Approach over 50,000 British educational establishments with your message by email, phone, and post with our UK schools database.

High school kids in a hall way lockers going to classes
  • 30,000+ Email Addresses
  • Fully Categorised
  • 12 Months’ Usage Licence
  • 50,000+ Establishments
  • Accuracy Guarantees
  • 12 Months’ After-Sale Support

How we help clients make the most of their education data

With the UK schools database, you can approach over 50,000 local authority educational establishments in three different ways.

Use the data alongside our back-up support service to market your company and its products and services by email, phone, or postal mail over a whole year.

Market to the UK schools of greatest value to your company

Only promote your products and services to the head teacher or decision maker most likely to purchase from you, within the UK school of your choice. More precise targeting of your school marketing campaigns means a greater return on your investment.

More Than Words Marketing offers personal data for decision makers within:

  • primary school,
  • secondary school,
  • higher education,
  • independent school,
  • special school, and
  • MATS.

We can also provide information for private nursery schools and university decision makers.

More Than Words Note: If you are interested in multi academy trusts (MATS) then read our article how to sell to multi academy trusts.

Additional fields which are included on the UK schools database

In addition to contact names, email addresses, postal addresses and telephone numbers you will receive:

  • establishment type such as LEA controlled, MAT (multi academy trust), SAT (single academy trust), Independent, Academy and Special,
  • OFSTED rating,
  • number of overall pupils,
  • number of pupils with SEN (special educational needs),
  • phase of education (such as early years, primary, secondary),
  • website, and
  • school expenditure by category (available for schools in England only)
More Than Words Note: To find out more about the types of school click here or to learn about how schools are funded click here.

Three different ways to present your products and services

The education marketplace is a lucrative marketplace but, to break into it, heads and other decision makers need to believe in your company.

Build trust and credibility by combining school data with three different marketing approaches:

  • email marketing – get direct into over 30,000 school office inboxes,
  • telemarketing – build a two-way dialogue, and
  • postal marketing – offering very high returns on investment.

Use the UK Schools database for email marketing

According to IBM’s 2016 Email Marketing Metrics Benchmark Study, emails sent to schools receive the highest average unique open rate of any other category and the third-highest average unique click-through rate

Email is a vital channel for lead generation, offering a direct line of communication with education buyers.

Through this, you can find out information, tailor your products and services to suit, and make immediate sales.

1. provides value,
2. instant impact,
3. increased engagement.

Benefits of using telemarketing with the UK schools database

Using marketing calls to follow up on email communication, you can:

  • create stronger leads,
  • boost conversions to sales, and
  • broaden your network of education decision makers.

It takes between 7 and 13 marketing touches for a prospect to turn sales lead, according to the Online Marketing Institute.

Telemarketing gives you more control over this process.

1. telemarketing generates leads,
2. interactive, personal service,
3. speeds up
data cleansing.

Send direct mail using the UK schools database

Direct mail is the marketing channel most likely to yield a response from your contacts.

You have access by post to the teachers you want with our database of schools in the United Kingdom. A direct mail campaign guarantees virtually 100% delivery to your target audience as every current teacher will be able to receive mail at school, even if they don’t have email or social media.

Furthermore, research from FastMap found that 9 out of 10 people open direct mail, so, in terms of generating leads, this is a fantastic addition to your marketing strategy.

1. high response rates,
2. highly targeted,
3. enhanced deliverability.

More Than Words note – don’t have the time or infrastructure to run your own campaigns? More Than Words Marketing can provide managed email marketing services and managed telemarketing services.

How to buy our UK school’s database

Please call 0330 010 8300 or fill out the contact form and let us know about your company, what you sell, and how school’s benefit from working with you.

We’ll then create a bespoke database of the schools most likely to need your products and services.

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Frequently asked Questions (FAQ's)  vector icon in orange and dark blue

UK schools database

What’s on the More Than Words UK schools database?

The More Than Words’ UK schools database contains:

  • information on over 50,000 schools in Britain (pupils taught, type of school, how a school is funded and so on),
  • contact names (normally the head teacher)
  • school postal addresses,
  • school telephone numbers, and
  • school email addresses.

Our schools database is intended for companies and charities wishing to communicate directly with schools and the decision makers within them.

We provide the schools database to clients in the following formats:

  • Microsoft Excel,
  • Microsoft Access, or
  • CSV (comma separated values)
Do you offer an email database for UK schools?

Yes – we have supplied over 3,000 email databases to companies wanting to market their products and services to schools since our launch back in 2016.

Click to find out more about our comprehensive list of school email addresses.

Is email marketing to schools in the UK legal?

Email marketing to schools in the UK is legal. In fact, email marketing to schools is the most popular channel for companies and charities wishing to connect with the education sector. UK school email addresses, as are all email addresses, are covered by the GDPR regulations which came into force in 2018.

Email marketing to schools is legitimate under GDPR because:

  • you are emailing the decision makers within schools in their professional capacity,
  • the products and services you wish to sell benefit the school rather than benefitting the individuals working for the school on a personal basis, and
  • marketing of potentially relevant products and services is considered a justifiable grounds for contact with an organisation.

If you are concerned about GDPR, please ask your account manager for a copy of our GDPR policies and procedures. If you’d prefer us to send emails on your behalf to schools, please click here for more information on our managed email marketing service to schools.

How can I contact the headteachers on my UK schools database?

With the full UK schools database or a bespoke database created for you derived from the UK schools database, you can contact headteachers within schools by:

  • email marketing,
  • postal marketing, and

If you’d like to pitch your products direct to head teachers but your company currently lacks a telesales team, please ask your account manager about our managed education telemarketing campaigns to schools.

We have also create a guide for selling to schools, click here to download.

How should I approach marketing to teachers with the schools database?

Our schools database only contains the names of head teachers – it doesn’t contain the names of individual teachers, heads of department, or school business managers. If you want this information, we can supply it for an additional charge – please ask when you call.

If you prefer to use the information on our schools database to get in touch with specific members of staff, we recommend that you:

  • use “For the attention of (target name)” in your email subject line and on your postal marketing campaigns and
  • ask the receptionist at the school for the name of your target and then ask to be put through either straight away or book a telephone appointment with them.
How is your database different from the one on the Government’s website?

The Department of Education schools database (sometimes known as the government schools database) can be found here.

This public sector database contains much of the information which is contained on our school database.

In order to add value to each Edubase extract, we add contact details (including schools’ email addresses) and we merge information from various other databases to ensure that it provides enough information for companies wishing to use it for marketing purposes.

Can you offer more specialist UK schools databases?

Tell us which school data list you need to market your products and services and we’ll compile it for you.

Typical suggestions for more specialist UK schools databases include:

  • Northern Ireland schools database
  • Worcester County Council schools database
  • Welsh schools database
  • establishments within specified school districts in the UK
  • list of school email addresses
  • list of primary schools in UK
  • list of schools in London
  • independent schools database
  • list of schools in Wales
  • list of LEA funded schools
  • list of schools in England
  • UK secondary schools

Contact one of our account managers for more information on building your company’s own school database.

May I continue to use the data once the 12 month usage licence has expired?

You’ll need to relicense the data from us for another 12 months to continue contacting schools.

You can say in touch with head teachers and schools which responded to one of your marketing campaigns under the following three conditions:

  • if the school has purchased from you,
  • if you are the school are negotiating doing business together but there has been no conclusion yet, or
  • if the school has requested in writing that you stay in touch with them (please keep records of which schools make these requests).
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Google Reviews

Michael Peake

Excellent Quality Data delivered promptly with great service. Has been a huge help during the current pandemic and will be using them regularly. The best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.

Paul Thomas

We've recently worked with Scott. He was outstanding from our initial conversation, through to data acquisition and subsequent email marketing campaign. I have nothing but good words to say about him, the company and the service they provided. I should add that we were a little hesitant before agreeing to work with Scott due to a bad experience with another provider. He was extremely empathetic towards our predicament and ultimately guided us through the onboarding and service delivery. He clearly knows he's stuff.

Chris Brown

Having a very specific need for B2B marketing we decided to use More than Words. We spoke to Clare Tweed who was very knowledgeable and made the whole process very easy. Clare is easy to speak with, happy to help and I  could not recommend her enough, she got our order sorted very quickly and delivered to us as agreed. A huge thank you to Clare and the team at More Than Words.

Tom Grainger

On behalf of myself and DOM UK, thank you to Clare and the team for making our customer survey process as straight-forward as possible. Reached out to the company after finding them using a Google search and was contacted back straight away. They used expert knowledge to help set-up our survey to achieve the best result possible. Would recommend and will be using More Than Words Marketing again.

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