Who do you need to connect with to increase your chances of creating new leads and winning new orders from the public sector?
Email marketing to public sector contacts works well for both:
More Than Words Marketing’s database contains over 130,000 public sector decision maker email addresses (plus an additional 43,000 organisation email addresses) across 88,000 organisations at over 118,000 sites across the UK.
We have information for the personal email accounts of budget-holding decision makers in:
We licence data to you for 12 months giving you time to educate the public sector decision makers and influencers you target about:
During the year, you have full and free access to support and guidance from your account manager as well as our in-house technical and advertising teams.
More Than Words’ public sector email list offers your company a proven and direct way of selling your products and services into a complex market. Content Marketing Institute’s 2019 B2B Content Marketing Research reveals that almost 90% of marketers use email addresses as an inexpensive and effective way to target potential customers.
Using a public sector decision maker’s email account to pitch a product or service is, understandably, daunting. Whether you are contacting a government department, housing association or senior decision maker within the NHS, simply having access to their personal data does not mean that they will be interested in a cold sales pitch.
However, there is currently a serious drive for government agencies and organisations across the sector to cut costs and increase quality of service. This, combined with the government’s commitment to spending £1 in every £3 on SMEs by 2022, there has never been a better time to market to the public sector.
Buying cycles within in the public domain are longer and more complex than B2B cycles.
But the rewards for successfully marketing to this market are:
As a private company dealing with the public sector, you must carry out specific research in advance to better understand the specific issues affecting the organisations on your mailing list.
In addition, procurement practices vary depending on the types of public service you’re marketing to, including:
Boundaries can also be blurred with some organisations (like Housing Associations) which provide public services but which are partly privately funded.
GDPR guidelines came into force in 2018 changing the ways in which we are able to use and share data.
More Than Words only provides public sector email data which fully conform to GDPR standards, as set out in the Data Protection Act.
There are certain best practices we recommend that you follow when email marketing to the public sector including:
The key to remember when approaching any public body is that you are attempting to break into what can appear as a somewhat ‘exclusive’ sector. Building an honest and authentic relationship with the individuals on your public sector email database is the most productive marketing strategy you can employ.
More than any other market, the public sector requires patience in lead nurturing in order to close a deal. The buying cycle for public sector organisation is very long with early consultations starting up to 24 months before procurement.
Procurement managers look for UK businesses which display:
A campaign of carefully planned marketing touches is key in using your data to its full potential.
Marketing touches refer to the various ways in which a business interacts with a potential customer before a sale.
Marketing touches include exposure to your company and its products and services through email marketing, social media, direct mail and even in-person meetings.
With each marketing touch, you should:
Call 0330 010 8300 or fill out the contact form and let us know which products or services you wish to sell into the public sector and we then help you identify the right contacts.
We send your data by email or via secure transfer.
We can send the data to you in one of the following formats:
Your account is overseen by an experienced manager whose job is to coordinate all your communications with us so that you experience the best possible service.
All clients receive a full 12 months’ worth of telephone- and email-based support from our in-house team of technical experts.
If you like, we can also review any email or other promotional literature you propose to send out to the public sector to offer constructive feedback.
Data accuracy is a significant factor influencing the success of your email campaign so we make sure that our list is continuously updated.
We offer pro-rata refunds on data if we miss the following benchmarks:
The following information is contained on your public sector email database:
We can append the following additional information to some or all of your records for an additional charge.
For care homes, information is provided on:
For FE and HE information, we share the number of students for each college or university shown in bandings.
For housing associations, we provide information on:
For local government, we provide:
For the NHS, we provide:
For parish councillors, we share the population covered by the parish council displayed in bandings.
We can send one or more of your email campaigns to the public sector data you select from our file.
To find out more, please click for more information on our email marketing campaigns to the public sector.
We supply a wide range of public sector data lists to clients including but not limited to:
Decision making structures vary from public sector organisation to public sector organisation.
In addition, the job titles of decision makers responsible for purchasing your products and services varies from public sector organisation to public sector organisation.
Let us know more about the products and services you want to sell.
We’ll then get back to you within 24 hours with a full breakdown of the decision makers we’ve identified together with a competitive quote.
Excellent Quality Data delivered promptly with great service. Has been a huge help during the current pandemic and will be using them regularly. The best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.
We've recently worked with Scott. He was outstanding from our initial conversation, through to data acquisition and subsequent email marketing campaign. I have nothing but good words to say about him, the company and the service they provided. I should add that we were a little hesitant before agreeing to work with Scott due to a bad experience with another provider. He was extremely empathetic towards our predicament and ultimately guided us through the onboarding and service delivery. He clearly knows he's stuff.
Having a very specific need for B2B marketing we decided to use More than Words. We spoke to Clare Tweed who was very knowledgeable and made the whole process very easy. Clare is easy to speak with, happy to help and I could not recommend her enough, she got our order sorted very quickly and delivered to us as agreed. A huge thank you to Clare and the team at More Than Words.
On behalf of myself and DOM UK, thank you to Clare and the team for making our customer survey process as straight-forward as possible. Reached out to the company after finding them using a Google search and was contacted back straight away. They used expert knowledge to help set-up our survey to achieve the best result possible. Would recommend and will be using More Than Words Marketing again.