Your business’s ability to continue to make sales to new clients – and to add depth to communication with existing clients – depends on your people having access to reliable, accurate data, in full compliance with GDPR.
Data quality is important to businesses because bad data prevents growth.
Without regular data enhancement on your customer and prospect databases, it is harder for your sales and marketing team to contact a potential client, make informed decisions about advertising strategy – and even to build a relationship with them.
Many businesses rely on finding a consistent flow of new customers to keep their company afloat.
Research shows that a well-timed email marketing campaign to:
can be responsible for generating more than 30% of a company’s online revenues.
This is why data enhancement and enrichment is a key tool for marketers.
And it’s not just making sure that they have fresh email addresses and contact data to work with.
We can also add substantial insight with extra marketing information for the entries on your list.
This is important prospect and customer data that can give your marketing an edge.
With decision makers leaving their roles on average every 4.6 years, we can update contact names on your current databases.
Better still, our data enrichment services are fully GDPR-compliant.
Where we’re unable to determine the status of an organisation on your database that has an email address, we’ll flag it.
This is important so you don’t fall foul of the rules for email marketing under GDPR.
More Than Words Note: Do you use customer relationship management (CRM) software? Find out about our CRM database cleaning service.
Fields on your customer database are checked to see if they are still accurate and, if not, replaced,
Particularly with data enhancement, we take steps to ensure that ownership of the domain has not changed
If there are missing fields within your database, those fields will be populated. This will provide a more accurate understanding of the characteristics of the businesses or organisations as well as additional contact information.
If a business, school, or public sector organisation no longer exists, then it is flagged as such on your database,
Please call 0330 010 8300 or fill out the contact form to discuss the customer, prospect, and bought-in marketing databases your teams are working from.
We can then discuss how data enhancement can help to reach your target audience more effectively.
For our business database, we can enhance, verify, validate, or append the following fields where available on a record:
The schools databases we use for enhancing, verifying, validating, and appending include:
For public sector data, the information we check against includes the following:
The following information is used where applicable:
Yes. Postal address accuracy is a governing factor determining the success of any direct mail marketing campaigns your company invests in and we want to ensure the minimum possible number of gone aways on your campaigns.
In addition, discounts offered to companies investing in direct mail marketing are volume-based and based upon the accuracy of the underlying data used on the campaign. All data enhancement work involving postal addresses are confirmed using the Royal Mail PAF data file.
Other than our standard policies on accuracy and the legality of our collation and maintenance processes governing non-consumer email data, we do not verify, validate, or append email data for UK sole traders or partnerships as this is in contravention of GDPR guidelines.
More Than Words regularly carries out phone-based data enhancement work for clients using our in-house telemarketing team.
When contacting customers, prospects, and contacts contained on the database(s) you send us, we can add any extra information you require about the businesses, schools, and public sector organisations whose decision makers we’re speaking with on your behalf as well as checking on the overall accuracy of the data you hold.
For more information on our phone-based data enhancement service, please call us on 0330 010 8300 or you can click here to email us.
Yes. All marketing databases sold by More Than Words are subject to accuracy guarantees on the three major contact methods (email, phone, and fax) and we offer the same guarantee on our data enhancement services.
Excellent Quality Data delivered promptly with great service. Has been a huge help during the current pandemic and will be using them regularly. The best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.
We've recently worked with Scott. He was outstanding from our initial conversation, through to data acquisition and subsequent email marketing campaign. I have nothing but good words to say about him, the company and the service they provided. I should add that we were a little hesitant before agreeing to work with Scott due to a bad experience with another provider. He was extremely empathetic towards our predicament and ultimately guided us through the onboarding and service delivery. He clearly knows he's stuff.
Having a very specific need for B2B marketing we decided to use More than Words. We spoke to Clare Tweed who was very knowledgeable and made the whole process very easy. Clare is easy to speak with, happy to help and I could not recommend her enough, she got our order sorted very quickly and delivered to us as agreed. A huge thank you to Clare and the team at More Than Words.
On behalf of myself and DOM UK, thank you to Clare and the team for making our customer survey process as straight-forward as possible. Reached out to the company after finding them using a Google search and was contacted back straight away. They used expert knowledge to help set-up our survey to achieve the best result possible. Would recommend and will be using More Than Words Marketing again.