The UK’s public sector is a valuable, yet complex sector to break into. Where B2B marketers often find success with social media and other forms of digital marketing, the public sector looks to other channels when looking for new suppliers.
It relies on the supplier connecting directly with the organisation’s they feel most need and could benefit from their products and services.
An email marketing strategy is one of the best ways you can communicate this information.
Our managed email marketing service, allows you to communicate directly with budget-holding decision makers within the following types of organisations:
Our database contains:
The information contained on our databases is designed specifically for direct marketing campaigns.
Select the decision makers with budgets and responsibility for purchasing products or services you supply.
With our managed public sector email marketing service you can specify decision makers by both job function and management level.
Over a 12 month period, email marketing to our public sector database will increase…
The lower your marketing costs, the higher the return you’ll make on your investment with us.
We will work with you to choose the potential customers with the highest likely level of interest in what you sell.
With our fully managed service, you benefit from:
Your designer will create elegant and attractive emails for your campaign.
We tailor the design of your content and never use email templates for the successful delivery of your promotional messages.
Your sales copywriter composes benefits-led, engaging, and professional content for your email marketing campaigns, designed to build the credibility and authority of your business.
Brand awareness is crucial for any small business, but particularly with the public sector, in which many valuable contracts are awarded to a small group of approved contractors.
Trust is central to convincing public sector decision makers to invest in your business, products and services.
You’ll deal with one experienced account manager responsible for ensuring the successful execution of your entire email marketing campaign to the public sector.
Telemarketing campaigns are not included as part of our managed email service, but can be provided by our experienced telesales representatives for an additional fee.
Making a telephone call to follow up email contact is an effective way to generate more leads.
Telemarketing makes it possible for prospects to build a personal relationship with your company in addition to the opportunity to make new sales leads.
It also allows you to do market research by finding out more about the current suppliers, local trends, and purchasing habits of your contacts.
Our database of public sector decision makers and influencers has extensive information on decision makers and influencers, including their telephone numbers.
Speak to your account manager about our telemarketing to the public sector service.
Once your campaign has been delivered, we send you a detailed report showing you how subscribers interacted with the email.
This information is invaluable to your sales team, allowing them to prioritise prospects for more effective and efficient follow ups.
More Than Words Live Lead – we send you details within 30 minutes of every recipient which responded to their email with a direct enquiry
Click through report – on each email we send, there is a link to further information about your product or service. Our reports contain full contact details of every recipient who clicked through.
Open report – in addition to knowing which recipients clicked through to your website, we’ll also send you details of how many times each recipient opened your email. The more opens, the higher the level of interest.
We organise email marketing campaigns to the public sector in 12-month blocks for our clients.
Our job is to give your company the greatest opportunity of making the highest possible return on your investment.
Sending just one email to public sector decision makers for marketing purposes will not produce the results you want.
You gain no benefit from only being seen one time because of:
It’s much more effective to send a regular email newsletter to decision makers once a month if you want to build a relationship with them.
Prior to engaging with you, buyers and influencers need to feel that:
Public sector suppliers are often required to navigate long and complex buying cycles and decision-making processes.
This means that you need to approach marketing and selling to the public sector differently to the way you market and sell to other businesses.
During our initial consultation, we develop a strong understanding of:
When we have agreed the correct targets with you, we then storyboard an email campaign with the aim of effectively and meaningfully connecting with these buyers and influencers.
Your storyboard outlines the message we propose for your email and how it will help your company achieve the objectives you have for the campaign.
You’ll play a major part in the drafting process of each email, and we only send out emails which you’ve signed off in full.
Please call 0330 010 8300 or fill out the contact form and let us know what you want to achieve with the public sector in the coming year.
Then, we’ll present you with:
Email marketing to the public sector should be one approach among many you choose to identify, reach, and convert decision-makers and those who influence them.
Members of our marketing team have worked with clients targeting public sector contracts and tenders since 2008 and they’ll be happy to share their insights, experiences, and successes.
For wider reading on selling into the public sector, we’ve compiled six links to informative and helpful articles from other authoritative sources to help you understand better how to approach this marketplace:
For guidance and insight in how to successfully use email marketing to sell to the public sector, please call us on 0330 010 8300 or click here to email us for more information and support.
Excellent Quality Data delivered promptly with great service. Has been a huge help during the current pandemic and will be using them regularly. The best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.
We've recently worked with Scott. He was outstanding from our initial conversation, through to data acquisition and subsequent email marketing campaign. I have nothing but good words to say about him, the company and the service they provided. I should add that we were a little hesitant before agreeing to work with Scott due to a bad experience with another provider. He was extremely empathetic towards our predicament and ultimately guided us through the onboarding and service delivery. He clearly knows he's stuff.
Having a very specific need for B2B marketing we decided to use More than Words. We spoke to Clare Tweed who was very knowledgeable and made the whole process very easy. Clare is easy to speak with, happy to help and I could not recommend her enough, she got our order sorted very quickly and delivered to us as agreed. A huge thank you to Clare and the team at More Than Words.
On behalf of myself and DOM UK, thank you to Clare and the team for making our customer survey process as straight-forward as possible. Reached out to the company after finding them using a Google search and was contacted back straight away. They used expert knowledge to help set-up our survey to achieve the best result possible. Would recommend and will be using More Than Words Marketing again.