More Than Words’ marketing databases contain the direct email, phone, and postal contact details for millions of named decision makers within UK businesses, schools, and public sector organisations.
Although many companies have recently diverted much of their spending into digital and social media-marketing, direct marketing still has a place for companies wishing to generate more leads and sales.
By using database marketing, you control who receives your promotional messages, how they receive them, and the content of the messages.
Direct marketing is also far more measurable and trackable than web-based marketing.
To increase your return on investment follow up of decision makers based upon the engagement generated from each campaign – ask us how you can do this for your company.
Let us know about your company, what you sell, and why your products and services offer value to clients.
Because our team of marketers have decades of experience we’ll come back with suggested targets for your direct marketing campaign and how many we can contact.
Telemarketing is a low-pressure way to follow up on and gather feedback about campaigns sent out via other channels.
It can be used as a form of account management, allowing prospects to ask questions or address potential issues. This helps to build trust in your business.
A marketing call can help you to:
It can be difficult to stand out from the competition.
Face-to-face meetings and personal appointments can significantly shorten the length of the buying cycle. This is because it provides an invaluable human connection early in the process.
Telemarketing is a highly effective way to book face-to-face appointments with prospects. This will offer your company a way of generating closeable sales lead without using ‘hard sell’ tactics.
It is easy to monitor and analyse the results of telemarketing so that you can adapt and improve your approach.
Telemarketing allows you to create a market research report for every step of your campaign to determine which elements are effective.
A/B testing is an effective analytic tool and involves dividing your database into smaller groups to see how well different approaches work to generate leads.
Postal mail provides the highest level of responses from direct database marketing campaigns.
Many businesses leave it out of their strategy to save money. However research has shown a consistently high return on investment for those who use it – direct mail is a worthwhile investment.
A Forbes evaluation of a 2015 study, investigating the neuroscientific advantages of paper-based marketing, found that direct mail offers businesses specific advantages in connecting with the minds of customers.
Mail is a physical, tangible message that is delivered directly to the hands of your prospects.
This makes the content easier to process mentally and it delivers an unconscious value to the recipient.
Direct mail can be very effective on its own.
However, a multi-channel marketing strategy that incorporates print and digital can be up to 20% more effective, according to research.
Combining the permanence of print and accessibility of online mediums, a multi-channel strategy creates a higher level of trust for potential customers.
Direct mail costs a little more than digital methods so it is not as widely used.
Studies have shown that only 2% of advertisements capture the attention of prospects each day. This means that 98% of ads are ignored by consumers.
With an average response rate of around 9%, it is clear that direct mail gives you a significant advantage over your competitors.
Please contact us and let us know what you want to achieve and who you want to work with.
We’ll then find a wide range of contact details for decision makers within businesses, schools, and the public sector in greatest need of your products and services.
Our team will get back to you within 24 hours with a count and a fully-costed quote.
We’re available on 0330 010 8300 or fill out the contact form.
Marketing databases (sometimes known as direct sales customer databases) are computer files containing the contact details for decision makers within businesses, schools, or public sector organisation you wish to sell your products and services too.
In addition to containing information about the decision makers, they also often contain information about the business or organisation they work for (including geographical location, size, areas of responsibility, trading activities, and so on).
The marketing databases provided by More Than Words are supplied in one of the following three formats:
The purpose of a database for marketing is to promote your products and services to the audiences you’ve selected.
Marketing database are intended for outbound purposes only – in other words, the type of campaign where you contact the decision makers you want to sell to without being invited to do so first.
In addition to details on the decision makers and the company or organisation they work for is information on the contact method you wish to use – generally email, phone, and/or postal mail.
What companies use databases?
There are 10,000s of companies using marketing databases across the UK every month to promote what they sell to their target audiences.
Although much marketing has moved online in recent years, a significant proportion of British businesses still use email marketing, telemarketing, and postal marketing to generate more leads and sales.
The standard direct advertising definition (sometimes called direct approach marketing) is that is an approach used by companies to contact their target audiences directly with offers on their products and services.
For example, you make outbound and unsolicited telephone calls to prospective clients on a telemarketing campaign.
If you advertise your products and services on the internet and you wait for prospective customers to get in touch with you, this is called reactive marketing.
The same differentiation is true for both email and postal communications
While many companies use multiple different forms of direct marketing to generate more leads and sales, most only purchase a database to launch one type of marketing campaign.
Those databases for example would be:
When you speak with a More Than Words’ account manager, please let them know which types of direct marketing methods you wish to use and they’ll make sure that your database contains the information you need to run these campaigns.
To explain the importance of keeping customer information up to date, think about a time when you receive a letter, an email, or a call where you were addressed wrongly by the company contacting you.
Personalisation is important in direct marketing – the more you can use it, the more successful your campaign is likely to be.
The people who own and work for businesses, schools, and public sector organisations change regularly.
According to Zoomdata, marketing data accuracy decays at these rates every year:
The older your data, the more you’ll spend on marketing to contacts who have changed or who are no longer there.
This is also one of the main reasons you should never consider using the free marketing databases which are occasionally offered on the internet.
The copyright on the data offered on many of the free marketing databases will belong to a large list owner.
It’s standard practice within the data industry to “seed” records.
A “seed record” is a false entry on a database which allows a list owner or a broker to track:
If you use a free marketing database, you should almost certainly expect to be contacted by the copyright holder and they will demand significant compensation for your unauthorised usage.
The data you use on a free marketing database will also likely be at least 2 years old or more.
The ultimate business database will contain:
The data will be licenced to you for twelve months use meaning that, over the course of the year, you can build your company’s credibility in the minds of your target audience and demonstrate the value in and efficacy of your products and services.
Your company will offer you full support on using the database and your company’s marketing team will be there to give you feedback and suggestions on the marketing materials you propose to send to your target clients.
With all of your customer databases, marketing can unlock significant extra revenue and generate increased loyalty from your existing clients.
In fact, it costs five times as much to find a new customer than it does to sell to an existing one.
For guidance on your customer databases and direct marketing, please speak with one of our account managers.
GDPR has significantly affected database marketing to consumers, to sole traders, and to unincorporated partnerships.
The effect on direct marketing campaigns to limited companies, schools, and the public sector have been limited in contrast.
In order to make sure that your marketing campaigns to limited companies, schools, and the public sector are compliant with GDPR, please observe the following three guidelines:
If you’d like to see More Than Words’ GDPR policy, please ask one of our account managers for a copy when you get in touch with us.
Excellent Quality Data delivered promptly with great service. Has been a huge help during the current pandemic and will be using them regularly. The best I have ever dealt with. Account Manager Lisa Kinghorn is an asset to the business. Great company with superb customer service.
We've recently worked with Scott. He was outstanding from our initial conversation, through to data acquisition and subsequent email marketing campaign. I have nothing but good words to say about him, the company and the service they provided. I should add that we were a little hesitant before agreeing to work with Scott due to a bad experience with another provider. He was extremely empathetic towards our predicament and ultimately guided us through the onboarding and service delivery. He clearly knows he's stuff.
Having a very specific need for B2B marketing we decided to use More than Words. We spoke to Clare Tweed who was very knowledgeable and made the whole process very easy. Clare is easy to speak with, happy to help and I could not recommend her enough, she got our order sorted very quickly and delivered to us as agreed. A huge thank you to Clare and the team at More Than Words.
On behalf of myself and DOM UK, thank you to Clare and the team for making our customer survey process as straight-forward as possible. Reached out to the company after finding them using a Google search and was contacted back straight away. They used expert knowledge to help set-up our survey to achieve the best result possible. Would recommend and will be using More Than Words Marketing again.