Can education marketing companies deliver new clients from the education sector?
Absolutely yes and it’s an area in which More Than Words offers clients a lot of experience and insight.
There’s one thing for certain in the educational marketplace, and it’s that decision makers in educational establishments will always need resources.
Despite budget cuts from the UK Government’s austerity program up until the COVID-19 crisis struck, there was still a strong call for products and services for each new academic year.
In the past, it was widely believed that schools had their list of preferred suppliers and getting onto these lists was virtually impossible.
Today, more businesses are aware that independent schools, academies, and multi academy trusts (MATS) have their own budgets to manage.
They are not subject to local government procurement policies. This leaves a significant gap in the market for businesses and entrepreneurs to to effectively expand their network and cement in lucrative contracts.
Schools have budgets for:
All require specialist help and your company could be the one to provide it.
More Than Words Note: Read our blog about different types of schools to learn more.
Education telemarketing campaigns versus email campaigns
Email marketing is a popular way to introduce yourself to local schools. It’s popular is thanks to its low-cost implications and trackability.
Running email campaigns is recommended throughout the year but best avoided during the summer holidays when the schools is likely to be running on a skeleton staff.
Although email campaigns are still popular for reaching decision makers, the response levels can be incredibly varied.
It all depends on the email addresses you have access to and whether they are getting to the right person at the right time.
Ideally, once you’ve received your report on email click through rates and level of engagement, you should be following up with a call.
Consider using a telemarketing campaign to follow up and reach a decision maker from email campaigns as this will increase engagement, generate leads and gather valuable market intelligence.
Remember, the contact only becomes a valid two-way conversation if the recipient responds.
More Than Words Note: Our specialist education telemarketing team can support your other marketing activities, read our recent case studies here and here to see the results we have generated from the education sector.
Interested in emailing decision makers within the educational institutions?
You can do it yourself using our school email address list. Or we can run your school email marketing campaigns for you.
More Than Words Note: Download our useful free guides for selling to schools and selling to Multi Academy Trusts.
Making outbound telephone calls to schools
Does the thought of picking up the telephone to reach decision makers fill you with fear?
If so, you’re not alone. Education telemarketing is a difficult skill to master and scares even the most confident of business owners.
Lack of time, knowledge, and confidence alongside fear of rejection means actually calling a prospect with your proposition doesn’t happen all that often.
If you fail to follow up your marketing efforts with a genuine ‘real person’ connection, you’re missing out on reaching decision makers, making sales and finding networking opportunities.
Education telemarketing campaigns- Our top five benefits
Using telemarketing to reach decision makers has many benefits, as it:
- opens up the human connection and starting a real, relatable dialogue. ‘Humanising’ your business is highly valuable and will make sure you stand heads above the competition,
- provides the opportunity to quickly establish whether there is a real need for your product or service. If not, can save you time in the short run. If so, it allows you to start to build the relationship needed in order to secure contracts further down the line,
- allows you to find out who the key decision maker is in that educational establishment. Including the best time to get in touch with them,
- generates strong leads which can be followed up. By further phone or email conversations or by arranging a face-to-face if required, and
- delivers a better ROI (return on investment) when combined other types of marketing. Ask one of our account managers about the results you can achieve by combining lead generation with email or direct mail.
Extra benefits for using a B2B education lead generation company to reach decision makers
As well as the benefits listed above, outsourcing to a specialist education telemarketing team to pitch your products and services to schools has the following advantages:
- flexible service to fit around your business requirements and budget,
- a highly experienced telemarketer with a track record of generating leads when calling schools,
- gather additional relevant information which you can add to your customer database to enhance future messaging.
More Than Words Note: Read our recent case studies from a PAT testing company and software provider to find how our education telemarketing service worked for them.
Whether you already work with educational establishments or they are part of your strategy for the first time, we can help you
We are a full-service agency who offer fully flexible education telemarketing services for promoting products into schools.
If you are looking to market to schools for the first time, we can provide you with an up-to-date, clean database of all school types including MATS (Multi Academy Trusts), Independent, SEN, Academies and LEA.
Our team have experience of presenting a wide variety of products and services including:
- Training
- Minibuses
- Workshops
- Trips
- Software
- Telecoms & IT
- Playgrounds
- Buildings & Maintenance
- Recruitment
Education B2B lead generation service
To find out more on how education telemarketing to schools can help your business generate meaningful conversations from your target audience, call us on 0330 010 8300 or click here to email us.
