Efficient B2B sales often relies on marketers using a B2B database for sales prospecting, market research and digital marketing.
A great B2B database is central to any successful email marketing, telemarketing and direct mail marketing campaign, making it easier for marketers to generate leads, increase sales and create brand awareness.
In this guide, More Than Words will explain the benefits of using B2B data for things like B2B market research and as a tool for sales teams to generate leads.
We look at what you should look for in a B2B data provider, what information you’ll get from the business data you buy and the questions to ask before making a purchase.
To help you to ensure that the B2B customer data you are being sold is of good quality, we identify several factors a B2B marketer should take into consideration, and discuss strategies for data enrichment over time.
Find out how to identify bad data and ensure that your marketing team comply with the legitimate interest restriction that regulates the personal data of your target audience – and turn any prospect into a potential customer.