A small custom print clothing company approached us to see how we could help them to expand their business.
They wanted to introduce themselves to screen printing and personalised goods companies – ultimately looking for opportunities for partnering with or acquisition of these businesses.
We worked closely with our client to create a buyer persona that typified their ideal contact, partner or customer.
From here we gathered a bespoke B2B data list for the specific type of individual they were seeking, and combined this with a carefully worded email introduction based on our understanding of what the client was trying to achieve.
Through in-depth discussions we were able to create a strong, personalised message and call-to-action designed to get the most out of a relatively small data set.