More Than Words’ list of doctors’ surgeries is a useful resource for companies looking to sell their products and services to GPs and general practices.
Part of our wider UK public sector database, our doctors’ surgeries contact database offers your sales and marketing teams the detailed information they need to contact doctors and medical practitioners direct.
The general practice sector is worth £10.2bn and rising, but with GPs operating as both clinicians and small business owners, they face a number of financial challenges.
The bulk of a doctor surgery’s income comes from the NHS but may be topped up by programmes like the Quality and Outcomes Framework (QOF) or from providing enhanced or private services.
General practitioners need to manage and maximise the benefits of their various income streams to ensure that they meet targets and minimise their own financial liability.
This offers businesses selling products or services to doctors’ surgeries a unique opportunity to market their products or services as a way to maximise the positive outcomes GPs can achieve.
More Than Words’ list of doctors provides details for key decision-makers such as senior GPs and practice managers, with an option to have our team find and supply only the most relevant contacts for your specific niche.
What’s on our list of doctors?
On our doctors’ database UK surgery list we have:
- 8,829 general practice records
- 36,280 GP contact names,
- 6,256 telephone numbers, and
- 8,676 direct GP email addresses (plus 2,229 organisational email addresses)
Successful marketing to doctors’ surgeries hinges on how accurate and relevant your data is.
This is why we only add a GP surgery to our doctors database once we have ensured that it passes a certain quality threshold.
All of the entries on our doctors’ surgeries contact list have been checked and verified for accuracy and to make sure that they contain enough information to make them valuable to your marketing campaigns.
In addition, we offer the following guarantees on every list of doctors surgeries we supply:
- 85% email deliverability (excluding soft bounces)
- 92% telephone number accuracy
- 98% postal address accuracy
If your database of doctors’ surgeries fails to meet these targets we can provide you with replacement entries to make up the deficit or offer you a pro-rata refund.
To find out more about our list of doctors or have our team pull a personalised data selection tailored to your target market, please call 0330 010 3495 or you can click here to email us.
More Than Words note – looking for health-related marketing lists? Click here for our list of hospitals or here for our list of practice managers.
List of doctors FAQ
Do I have to buy the entire list of doctors?
No, in fact we prefer that you don’t if that’s not going to deliver the best outcome from your campaigns.
When you contact More Than Words, we will discuss your business and target audience with you, identifying the main characteristics and requirements of your chosen customer.
We will then use the information contained on our database of doctors to pull a bespoke selection of details for you.
For our list of doctors, the variables are:
- Salutation – Mr, Miss, Mrs, Ms, Dr – etc
- Contact name (initial, first name and surname)
- Job title
- Position in practice (management level etc)
- Contact qualifications
- Direct contact phone number or number for the main switchboard
- An email address for the contact or general practice
- Full address including town/city and postal code
- Name of the practice or organisation
- Number of GPs working within the organisation
- Name of department the contact is part of, if relevant
- Number of employees within the organisation
- Population coverage, shown in bands
- Organisation annual spend
- Official practice code
Why is direct marketing to doctors successful?
Using our list of doctors, your business can run direct marketing campaigns to promote the products and services you sell to the practices that have the most need for them.
Direct marketing is a form of advertising that involves a company contacting a highly-targeted pool of prospects personally to tell them about their products and services, rather than through indirect means such as billboards, television ads and so on.
Direct marketing is action-oriented (meaning that the communications you send tell the customer what you want them to do) and measurable.
Businesses can track the success of their marketing campaigns in real time and assess what is working, what is not working and who it is working on, allowing them to refine and adapt their campaigns as needed.
Email marketing to doctors
Our extensive public sector email database contains the email addresses of the doctors’ surgeries you’re looking to make sales to.
Email marketing is highly measurable.
Using analytics software you can test different subject lines, copy and images, measuring the response to each and adjusting your emails until you have the most effective version ready to send to the bulk of your audience.
Email marketing platforms are inexpensive and easy to use. They don’t take very long to produce and are an efficient way of reaching a lot of contacts in a short space of time.
The versatility and convenience of email makes it appealing to busy doctors, who may not be ready to make a decision on the spot but would be more than happy to get back in touch after some time to think about your offer.
Telemarketing to doctors
Many clients use our public sector calling list to run telemarketing campaigns to doctors’ surgeries.
A phone call gives you the opportunity to find out if a prospect is interested in what you are selling immediately – so that you don’t dedicate days or weeks to a sale that isn’t going anywhere.
Telemarketing creates a personal connection between your business and theirs, creating trust between you.
Marketing calls don’t necessarily have to be about making sales. Appointment setting is a valuable use of telemarketing that allows you to proactively arrange meetings, demonstrations or Q&A sessions with the contacts that are most relevant to your product or service.
Postal marketing to doctors
More Than Words does not currently have a managed service for postal marketing to doctors’ surgeries.
However, our public sector mailing list can be supplied to and used by 3rd party mailing houses if you would like.
Can you run our email marketing and telemarketing campaigns to doctors?
Email marketing and telemarketing can be intimidating concepts to new businesses.
For others, although they may have the ability to carry out marketing campaigns to the public sector, the complex nature of public sector procurement makes it impossible to stay on top of all of their campaigns.
If you don’t have the time or ability to carry out email or telemarketing campaigns of your own, we can do it for you!
More Than Words’ managed email marketing campaigns to the public sector takes control of the research, design and distribution of your email campaigns, sending them to your chosen contacts from the doctors contact list.
We understand how public sector contracts work and have experience marketing to these decision makers.
Your email will be professionally written and designed by our team of copywriters and designers, who can also provide feedback on any marketing materials you create in-house.
Our public sector telemarketing service uses trained telemarketers to contact the practices on your list of doctors to set appointments, answer questions and generate leads for your sales team to follow up on.
Selling to doctors’ surgeries – what do doctors’ surgeries buy?
General practices are essentially small-to-medium-sized businesses that are contracted by the NHS to provide general medical services in a specific region.
The majority of GP surgeries are run by a GP partnership, which means two or more GPs, nurses, practice managers and other staff working together as business partners and sharing resources and funding.
Larger GP surgeries may also have departmental heads to manage individual departments.
Practice managers work in the same way as business managers in an SME. They are in charge of the administrative side of the practice and responsible for the bulk of the purchasing decisions.
Businesses often overlook doctors’ surgeries as a potential market if they don’t work in the medical sector.
However, GPs and practice managers spend a significant amount of money every year on products and services outside of this field.
General practice purchases can be split into three categories:
- medical supplies,
- non-medical supplies, and
- other services.
Medical supplies includes anything medical that a GP uses in their daily work. This would include things like:
- face masks,
- pulse oximeters, and
- blood pressure monitors.
Non-medical supplies would include:
- stationary and office supplies,
- cleaning supplies,
- printer inks and toner, and
Among the services most commonly purchased by GP surgeries include:
- IT services,
- accounting and finance, and
- training (general and specialist).