This company has a free tool for schools and pupils that will give pupils access to hundreds of fiction and nonfiction school-related books.

They already had a good start with promoting their app and gaining interest from schools, however they needed help to progress initial interest into new users and approached More Than Words Marketing for help taking it up a notch, using our telemarketing to schools service.

Our approach

We were given 340 data records for schools that had downloaded our client’s app but not progressed any further.

We called each of these contacts twice over the course of around 30 hours, performing market research based on questions provided by the client, and encouraging the schools to register so that they could use the app.


Requests for further information



Leads generated



Appointments requested



Our client saw a significant increase in schools registering for their app, as well as gaining valuable connections with schools through our telemarketing research and introductions. The telemarketing element also proved to be a valuable part of the buying cycle by creating a personal two way conversation which also led to requests for more depth information and/or follow up appointments.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our telemarketing to schools service

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.