Overview

A national portable appliance testing (PAT) company contacted our team for help marketing to Academies and Multi Academy Trusts (MATS) across England.

The client had carried out work in schools before but was looking to significantly increase their customer base, necessitating a marketing agency with experience targeting the education sector and the capacity to fully manage lead generation.

Our approach

As PAT testing is something that is carried out annually, we recommended using both email and telemarketing.

We provided our client with an accurate data list of MATS and associated academy schools, for use in these campaigns

After an initial email campaign to prospects introducing our client, the 30 hours of telemarketing would allow us to identify who would be responsible for arranging testing – and when it was next due – to create a pipeline of prospects in addition to generating leads where immediate testing was required.

Results

Immediate leads

15

 

Next PAT due dates with decision maker details confirmed

85

Conclusion

Our client was very pleased with the results of this campaign, as well as how it was managed.

Within a matter of weeks the first school had 6,000 appliances tested by our client.

Following this success we then went on to carry out further email and telemarketing campaigns into schools, Universities, Colleges, Care Homes, NHS and Offices.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our email & telemarketing service to schools

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.