Portable Appliance Testing

How using combined telemarketing and email marketing to reach Multi Academy Trusts & Academy Schools generated leads and created a sales pipeline

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A national portable appliance testing (PAT) company contacted our team for help marketing to Academies and Multi Academy Trusts (MATS) across England.

The client had carried out work in schools before but was looking to significantly increase their customer base, necessitating a marketing agency with experience targeting the education sector and the capacity to fully manage lead generation.

Our Approach

As PAT testing is something that is carried out annually, we recommended using both email and telemarketing.

We provided our client with an accurate data list of MATS and associated academy schools, for use in these campaigns.

After an initial email campaign to prospects introducing our client, the 30 hours of telemarketing would allow us to identify who would be responsible for arranging testing – and when it was next due – to create a pipeline of prospects in addition to generating leads where immediate testing was required.

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Immediate leads
Next PAT due dates with decision maker details confirmed
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Our client was very pleased with the results of this campaign, as well as how it was managed.

Within a matter of weeks the first school had 6,000 appliances tested by our client.

Following this success we then went on to carry out further email and telemarketing campaigns into schools, Universities, Colleges, Care Homes, NHS and Offices.

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Client testimonial
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Clare and her team have managed several campaigns for me and I cannot recommend them more highly. They are such a lovely and sincere group and have generated fabulous results for my company, JR PAT Testing Ltd. Always transparent and I think they stand out a country mile from anything else I have experienced before. I will always use their services and I am happy to provide a detailed reference anytime for anyone.

John Ross, owner at JR PAT Testing.
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