We were approached by the Institute of Civil Engineering (ICE).

They wanted to promote a number of webinars to schools as quickly and efficiently as possible.

ICE promotes career opportunities within the civil engineering sector to secondary schools across the UK and usually do this via on-site workshops and presentations.

However, because of the 2020 coronavirus pandemic, they have had to move their work online.

The client wanted to raise awareness of these upcoming webinars – with the ultimate goal of filling up all of the spaces available.

Our approach

We decided that the best course of action was to identify the pertinent institutions for these presentations and target these with a combination of email marketing campaigns and telemarketing campaigns spread out over a three month period.

We were able to source the information required and supply the client with a database of high-level contacts in the schools we identified, before completing an email design on their behalf.

More Than Words Marketing sent out each email campaign from our own trusted servers ensuring that these communications were not caught up in ISP filters.

We followed up on each email broadcast with a telemarketing campaign which capitalised on the interest garnered through the emails.

Over the space of 3 months and 45 hours we were able to generate 75 leads which were all clients signing up for the webinars.

We provided full reporting of each campaign to allow the client to monitor leads and responses.


Direct email responses


Leads generated from telemarketing



The three-pronged approach we used here provided the client with a successful outcome to their initial request — filling all of the spaces on their upcoming webinars — as well as providing them with an abundance of data to aid future campaigns.

The client will be able to use the database we provided to reach out to these contacts again, using analysis of the previous campaigns to formulate constructive marketing campaigns in the future.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our B2B email marketing and telemarketing services

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.