Overview

Our client was a company who provides staff training programmes, consultancy services and executive coaching services to UK businesses.

They approached us looking to identify and find new clients that could benefit from staff training – as a way to replace business lost during the pandemic.

Our approach

During a time when most companies were working from home, our client was able to offer online training programmes, providing a valuable solution for companies seeking a new way of training their teams.

We took this information and identified a target audience of HR Decision Makers and Training & Development Managers within medium-sized companies that we could reach out to.

We then designed an eye catching email campaign which we sent directly to these prospects on our clients behalf, and followed this up with a 30 hour telemarketing campaign to establish which of these companies required staff training services.

Results

Percentage of open and click through rates

50%

New leads

10

Conclusion

This campaign is ongoing, but even so we have already been able to provide a number of leads and follow up opportunities for our client.

Our client has thus been able to replace a pipeline that was damaged during the pandemic and lockdown period.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our B2B email and telemarketing services

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.