Overview

A National speech and language therapist approached More Than Words Marketing to help design an email campaign which would introduce their services to the general education sector, including Multi Academy Trusts.

With their ability to offer online training resources, there were no restrictions in terms of them introducing their services across the country. 

Our approach

After discussion, and taking into account their budget, we agreed that their ideal target audience would be Heads of schools across the UK.

We designed a campaign around our own education database and our Multi Academy Trust database, to include design and delivery of email campaigns to raise brand awareness and introduce our client to a highly-targeted list of the schools most relevant to their business.

Results

Email opens

896

Email clicks

135

Direct Email Responses

20+

Conclusion

Further to the excellent open and click rates of these campaigns were more than 20 direct replies to the client asking for further information, free trial sign ups and messages to arrange further conversations.

The campaign achieved a significant increase in brand awareness with a strong pipeline of trials and future conversations.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our Managed Email Campaigns to Schools service

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.