Additional fields which are included on the UK schools database
In addition to contact names, email addresses, postal addresses and telephone numbers you will receive:
- establishment type such as LEA controlled, MAT (multi academy trust), SAT (single academy trust), Independent, Academy and Special,
- OFSTED rating,
- number of overall pupils,
- number of pupils with SEN (special educational needs),
- phase of education (such as early years, primary, secondary),
- website, and
- school expenditure by category (available for schools in England only)
More Than Words Note: To find out more about the types of school click here or to learn about how schools are funded click here.
Three different ways to present your products and services
The education marketplace is a lucrative marketplace but, to break into it, heads and other decision makers need to believe in your company.
Build trust and credibility by combining school data with three different marketing approaches:
- email marketing – get direct into over 30,000 school office inboxes,
- telemarketing – build a two-way dialogue, and
- postal marketing – offering very high returns on investment.
Use the UK Schools database for email marketing
According to IBM’s 2016 Email Marketing Metrics Benchmark Study, emails sent to schools receive the highest average unique open rate of any other category and the third-highest average unique click-through rate
Email is a vital channel for lead generation, offering a direct line of communication with education buyers.
Through this, you can find out information, tailor your products and services to suit, and make immediate sales.
- provides value,
- instant impact,
- increased engagement.
Benefits of using telemarketing with the UK schools database
Using marketing calls to follow up on email communication, you can:
- create stronger leads,
- boost conversions to sales, and
- broaden your network of education decision makers.
It takes between 7 and 13 marketing touches for a prospect to turn sales lead, according to the Online Marketing Institute.
Telemarketing gives you more control over this process.
- telemarketing generates leads,
- interactive, personal service,
- speeds up data cleansing.
Send direct mail using the UK schools database
Direct mail is the marketing channel most likely to yield a response from your contacts.
You have access by post to the teachers you want with our database of schools in the United Kingdom.
A direct mail campaign guarantees virtually 100% delivery to your target audience as every current teacher will be able to receive mail at school, even if they don’t have email or social media.
Furthermore, research from FastMap found that 9 out of 10 people open direct mail, so, in terms of generating leads, this is a fantastic addition to your marketing strategy.
- high response rates,
- highly targeted,
- enhanced deliverability.
More Than Words note – don’t have the time or infrastructure to run your own campaigns? More Than Words Marketing can provide managed email marketing services and managed telemarketing services.
Contact one of our account managers and let them know about your company, what you sell, and how school’s benefit from working with you.
We’ll then create a bespoke database of the schools most likely to need your products and services.
You can use the data for 12 months after purchase and you benefit from ongoing support from our UK data service.
We’re open during office hours between Monday and Friday.
We’re available on 0330 010 8300 or you can contact our marketing databases team by email by clicking here.