Choosing our UK public sector database for your marketing campaigns
More Than Words’ UK public sector database contains accurate and up-to-date contact details for decision makers within the public sector segmented by the type of organisations they work for and the budgets they’re responsible for spending.
HM Government spends £284 billion a year on buying goods and services from suppliers.
This is around a third of all public expenditure.
And the government has expressed its commitment to spending 33% of its budget with SMEs.
Unlike many other sectors, the public sector marketplace focuses on best long-term value and not on price.
More Than Words’ UK public sector database helps you communicate with the decision makers who have the budget and the need for your products and services.
And our back-up support services mean that, over the course of 12 months, we’re there to help you as much as possible to generate the maximum number of new leads and contracts from your marketing.
Three different ways of promoting your products and services using the UK public sector database
Our database offers you three different ways to market to public sector decision makers – by email, by post, and by phone.
If you want to use all three channels, you’ll need to select your target audience from our complete public sector database.
Our complete public sector database contains the contact details for over 250,000 buyers by email, phone, and post in:
- government (local, central, and regional),
- Housing Associations,
- care homes,
- higher education,
- parish councils,
- further education,
- the NHS,
- dental practices and more.
If you want to market to the public sector using a particular channel, please use the links just below to find out more information about our public sector postal mailing lists, email lists, and telemarketing lists:
- Public sector mailing list – connect by postal mail with over a quarter of a million budget-holding decision makers with our comprehensive, accurate, and up-to-date public sector mailing lists
- Public sector email addresses database – our database contains over 130,000 public sector decision maker email addresses (plus an additional 43,000 organisation email addresses) across 88,000 organisations at over 118,000 sites across the UK
- Public sector calling list – our public sector calling list gives your telemarketing team the details it needs to open meaningful conversations with up to 250,000 budget-holding decision makers
Building your bespoke UK public sector database
Once you’ve chosen how you want to market to your target audience, how do we build a bespoke database of interested buyers for your company.
In consultation with you, we’ll interrogate our public sector database to find the right decision makers based upon:
- the type of organisation and department they work for,
- each contact’s level of seniority and the areas of procurement they’re responsible for,
- their annual spend, and
- which geographical areas they serve.
On each record, we’ll provide you with a significant amount of additional information which you can use to better tailor your message to your target audiences.
For a full list of the information provided on each record, please see our FAQ section further down this page.
Accuracy and after-sales support
We offer the following accuracy guarantees on our UK public sector database:
- 85% email deliverability (excluding soft bounces)
- 92% telephone number accuracy
- 98% postal address accuracy
If we don’t hit these targets, you can choose whether you want a pro-rata refund or whether you’d like us to issue replacement records to you.
Once you have received your database from us, you have 12 months to use it.
Use those 12 months to build up decision makers’ awareness of your company and its products and services. During that time, demonstrate your experience and credibility by using each contact to share both sales information and sector insights with your target audience.
To help you do that, you have your own account manager with experience in helping clients market what they sell to the public sector.
Their job is to help you whenever you need it and to make sure that we do what you ask us to do correctly, efficiently, and quickly.
If you need help using the database, phone or email our technical support team. If you need us to, we’ll walk you through on the phone how to use the database in the way you want.
Our advertising and marketing support team are also available for you during the year.
If you want them to provide you with guidance and feedback on a sales letter or email you want to send or review a telesales script before your telemarketing team starts calling, get in touch.
Within 24 hours, they’ll come back to you with their opinions and suggestions.
If you choose More Than Words to supply you with your UK public sector database, you’re working with an experienced team of data professionals, outbound marketers, copywriters, and designers with experience in helping clients sell to public sector decision makers.
How to order your UK public sector database
We’d really appreciate the opportunity to speak with you so we can find out more about your company, what you sell, and how what you sell benefits the public sector.
With that information, we’ll come back to you within 24 hours with a count on the number of decision makers we’ve found most likely to need to purchase your products and services.
We’ll be able to tell you how many email addresses, postal addresses, and telephone numbers we have for your target audience.
Please contact us on 0330 010 3495 or you can email our marketing databases team by clicking here.
Making the most from your UK public sector database
Our UK public sector database offers businesses the simplest and most cost-effective way to connect and engage with decision makers within the public sector at both local and national levels.
Providing high-level contacts within each organisation, our database is your company’s resource for accurate and up-to-date information on the people with responsibility and a budget for purchasing your products and services.
Why should you target the public sector?
There are many reasons that a business might want to focus their marketing efforts on public sector organisations. These include:
Whilst the public sector can be difficult to sell into initially, contracts tend to be higher value and longer term and working on them eventually offers a significant return on investment.
Historically, the majority of public sector spending has gone to larger, better-known suppliers, but in recent years this has changed to favour smaller businesses.
In 2018/19, the Government spent £14.2 billion with small and medium-sized businesses an increase of £2 billion from the previous year.
The Government has pledged to increase their contracts with SMEs year-on-year in a bid to boost economic growth and provide more opportunities to UK businesses.
So there has never been a better time for small businesses to make connections in the public sector.
Long term relationships
Public sector procurement has also moved away from relying on traditional suppliers for all processes.
Replacing current suppliers in the public sector involves significant time and expense meaning that, often, government organisations prefer to stick with current appointees where they can.
However, if new suppliers are able to demonstrate that they can better meet current standards and provide better value for money, decision makers within the public sector are receptive.
For those companies able to secure contracts within the public sector, remaining flexible and abreast of changes in the sector will go a long way to ensuring that they are not replaced in the future.
Opportunities for innovation
The public sector is always looking for new ways to achieve targets and improve processes.
Businesses which expand and improve their range of products or services to feature more innovation and more adaptability are particularly sought after in an environment where there is downward pressure on budgets every year.
Benefits of using our UK public sector database for email marketing campaigns
Email marketing offers your company direct email inbox access to decision makers in charge of budgets for purchasing your products and services.
Getting across your most important sales information
With a well-written email marketing message, you have up to 30 seconds to get your main points across.
Use that time to demonstrate your expertise within the public sector and the value for money offered by your products and services.
You can use it to promote white papers and case studies on your website.
Every time someone clicks through to your website, you’ll be able to identify who they are and where they work.
For the decision makers who open your email or clickthrough to your website, you can start a conversation with them by following up and asking them for more details about what they’re specifically interested in.
Postal mail and telephone-based marketing campaigns deliver significant returns on investment.
They do however require larger investments upfront than email marketing.
With email marketing, you can carry out 12 campaigns to the public sector decision makers on your database often for the same investment as one direct mail campaign.
Email marketing offers companies eager to find and convert new public sector customers the opportunity to do so on a more limited budget.
As you onboard new clients from your email marketing campaigns, you can then use those revenues to establish an even greater presence in the marketplace by using highly effective telemarketing and direct mail marketing campaigns.
When done well, according to the Direct Marketing Association, email marketing yields an estimated 4,300 percent ROI.
Blends well with other marketing channels
The companies which sell the most to the public sector vary the marketing methods they use.
Email marketing is particularly popular among these companies because it can be deployed quickly to support other campaigns you’re running – like telesales, direct mail, online advertising, and more.
The more public sector decision makers see your company and its products and services both as a result of your direct marketing campaigns and your online marketing campaigns, the greater your company’s visibility.
With More Than Words’ UK public sector database, you can send emails to the decision makers you choose 12 times over the course of the year.
Benefits of using our UK public sector database for telemarketing campaigns
Telemarketing works really well with public sector decision makers because of the personal connection it creates.
With telemarketing, you can build relationships, really understand clients’ needs, and use what you find in conversation to generate leads and close sales.
A series of productive conversations during which a public sector decision maker feels that you understand what problem they have or what opportunity they’re trying to solve and that you can provide them with a solution gives your company the greatest chance of making the sale.
Many companies also use telemarketing to build a sales pipeline based upon the information which decision makers share with them.
You can use telemarketing to find out more about your contacts, their buying cycle and current suppliers, and any upcoming opportunities that you could be involved in.
Benefits of using our UK public sector database for direct mail marketing campaigns
Not only is direct mail more likely to be opened and read, it is also easier to make personal to your recipient.
At the most basic level, addressing each direct mail message to an individual helps it to feel more exclusive.
Physical mail already feels more valuable to recipients than something intangible like email.
Use direct mail to provide a free sample, a brochure or a catalogue helps you to demonstrate what your business does and why your prospect should care.
Please call us, email us, or fill out the contact form and let us know:
- which decision makers you want to target and
- what you want to achieve with the bespoke UK public sector database you purchase from us.
We’re open during office hours between Monday and Friday.
We’re available on 0330 010 3495 or you can click here to email us.
We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.