130,000 email addresses
250,000 decision makers
88,000 organisations
118,000 UK sites
12 months’ usage licence
12 months’ after-sale support

Choosing our public sector data for your marketing campaigns

More Than Words’ public sector database contains accurate and up-to-date contact details for decision makers within the public sector segmented by the type of public body they work for and their funding budgets.

According to official statistics, the UK Government spends £284 billion a year on buying goods and services from suppliers.

This is around a third of all public expenditure.

Unlike many other sectors, the public sector marketplace focuses on best long-term value and not on price.

More Than Words’ public sector database helps you communicate with the decision makers with budget responsibility and a need for your products and services.

And our back-up support services mean that, over the course of 12 months, we’re there to help you as much as possible to generate the maximum number of new leads and contracts from your marketing.

Public sector marketing database from More Than Words

Three different ways of promoting your products and services using public sector data

Our government data offers you three different ways to market to public sector decision makers – by email, by post, and by phone.

If you want to use all three channels, you’ll need to select your target audience from our complete public sector database.

Our complete database contains the contact details for over 250,000 buyers, separated by public sector body, including:

  • government (local government, as well as civil service, central, and regional government departments),
  • Housing Associations and other local authorities,
  • care homes,
  • higher education,
  • parish councils,
  • further education,
  • the NHS and social care,
  • dental practices and more.

Building your bespoke public sector data list

Once you’ve chosen how you want to market to your target audience, how do we build a bespoke data list of interested buyers for your company.

In consultation with you, we’ll interrogate our public sector data to find the right decision makers based upon:

  • the type of organisation and department they work for (local authority, cabinet office, home office, etc),
  • each contact’s level of seniority and the areas of procurement they’re responsible for,
  • their annual spend, and
  • which geographical areas they serve.

On each of our datasets, we provide a significant amount of additional public sector information which you can use to better tailor your message to your target audiences.

After-sales support

Once you have received your data from us, you have 12 months to use it.

If you need help using the data during this time, phone or email our technical support team.

By choosing More Than Words to supply you with your public sector data, you’re working with an experienced team of:

  • quality data professionals,
  • outbound marketers, and
  • analytics experts

with experience in helping clients sell to public sector decision makers.

Benefits of using our public sector database for email marketing campaigns

Email marketing offers your company direct email inbox access to decision makers in charge of budgets for purchasing your products and services.

As you onboard new clients from your email marketing campaigns, you can then use those revenues to establish an even greater presence.

Consider using highly effective telemarketing and direct mail marketing campaigns to help achieve this.

When done well, according to the Direct Marketing Association, email marketing yields an estimated 4,300 percent ROI.

Benefits of using our public sector data for telemarketing campaigns

Telemarketing works really well with public sector decision makers because of the personal connection it creates.

With telemarketing , you can build relationships, really understand clients’ needs, and use what you find in conversation to generate leads and close sales.

Benefits of using our United Kingdom public sector database for direct mail marketing campaigns

Not only is direct mail more likely to be opened and read, it is also easier to make personal to your recipient.

At the most basic level, addressing each direct mail message to an individual helps it to feel more exclusive.

Physical mail already feels more valuable to recipients than something intangible like email.

Use direct mail to provide a free sample, a brochure or a catalogue helps you to demonstrate what your business does and why your prospect should care.

generate leads from the public sector

Database of public sector organisations and contacts - FAQ

The information fields for the contacts on our public sector marketing list are as follows:

  • Salutation – Mr, Miss, Mrs, Ms, Dr – etc
  • First name
  • Initial – first name abbreviated to the initial letter
  • Last name
  • Job Title–official job title
  • Seniority – level of management within the organisation they work for
  • Qualifications – educational or vocational qualifications the contact is known to have
  • Town or city – the town or city in which the contact is based

You can contact the decision makers on the public sector marketing database using the following three fields:

  • Postal address – The postal address at which the contact is based
  • email address – the email address of the contact
  • phone – the direct number for the contact (if this is not available, please use the switchboard number contained in the organisation fields – more about that in the next FAQ answer)

Please note that our coverage of email addresses is not universal.

If you intend email marketing to be your prior route to contacting the decision makers you select, please let your account manager know when you call.

Included within each contact field on the database is information on:

  • Annual spend – the organisation’s spend over twelve months shown in millions.
  • County – the postal county in which the contact is based
  • Internal department – the name of the internal department which the contact works in
  • General organisational grouping – Local Government, Regional Government, Central Government, NHS, QUANGOs, etc
  • email – the main e-mail address for the organisation
  • phone – the main telephone/switchboard number for the organisation
  • Main site – indicates is the person is located at the headquarters or main site for the organization they work for
  • Name of the organisation – The official legal title of the organisation
  • Staffing level – Number of Employees employed across the organisation
  • Organisation Type – includes a top level description of the type of organisation a contact is working for (for example, an NHS Trust, Local Authority, and so on)
  • Postcode – the postcode of the location at which the contact is based

parish/town/community councillors, we share the population covered by the parish council displayed in bandings.

For care homes, you can search by:

  • the type of home and
  • the capacity of a home.

FE and HE information, select the colleges or universities you want to market to by the number of students (numbers are banded).

housing associations, you can narrow down your desired targets by:

  • type of tenants,
  • type of housing,
  • number of units or houses owned or managed,
  • whether the association is currently building new homes or units, and
  • name of a parent organisation (where applicable).

local government contacts, we hold the following information:

  • population served,
  • controlling political party,
  • last time political control changed hands,
  • next election date,
  • official LA code,
  • number of seats within an LA, and
  • name of the ward represented by a councillor.

NHS, select your targets using the following criteria:

  • population covered (shown in bandings),
  • number of GPs within a practice, and
  • official code for the practice.

You can choose to contact the decision makers on your UK public sector database by email, phone, or post.


When you get in touch with us, please let us know which marketing channels you intend to use so that we can run a full count and quote for you.

No. To keep in touch with the decision makers on your UK public sector database, you need to relicense it for another 12 months.

You can stay in touch with a decision maker you’re interacting with if…

  • they have purchased your products and services from you
  • if you are in a dialogue with them but you’ve not sold to them yet,or
  • they have asked you to stay in touch with them in writing (please keep records of such requests)

…and they originally started interacting with you after you approached them as part of a direct marketing campaign.

Find out more

Get in touch with More Than Words Marketing

Please call us, email us, or fill out the contact form and let us know:

  • which decision makers you want to target and
  • what you want to achieve with the bespoke public sector database you purchase from us.

We’re available on 0330 010 8300 or you can click here to email us .

Contact us about our UK public sector database

To speak with one of our account managers, please call us on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you.