Our comprehensive and accurate UK business database offers you three ways to market your products and services to British companies.

By using it regularly and consistently over the course of 12 months, you will:

• build awareness of your company to your target audience,
• demonstrate the value your products deliver to the companies you work with, and
• share your research, insights and expertise with an audience keen to increase revenue or reduce their business outgoings.

You can promote your products and services by email, phone, and post.

Direct marketing still works very well for the companies which invest in it.

• The average return on email spend is £42 for every £1 invested in the channel.
• B2B telemarketing generates £11 for every £1 invested.
• Postal marketing achieves a response rate of 4.4%.

Buying the right B2B data

When buying quality business data, you should only buy the data you need and no more.

It is, of course, possible to search online for a standard list of businesses through Companies House or similar.

However, it is important to consider the eligibility of the contacts on your lists.

Are they the right contacts to purchase the product or service you are selling?

For successful sales, you want to contact potential customers:

• in a way that captures attention and
• helps them to make informed decisions about your product or service.

This means you need to select new prospects according to characteristics that indicate this contact is of good value to you. By using job titles, industry, location or turnover you can target the right contacts.

Additionally, if you want to make contact through email campaigns, for example, you would be looking for businesses with email data.

You might be looking for prospects with telephone numbers for follow-up calls after your email campaigns, which would narrow down the list again.

While a search of Companies House may give you basic business data, it will then require significant extra research from your team to select the ideal customers for each campaign – one company at a time.

Our database service does the hard work for you.

Four different types of B2B data lists

• Business to business mailing lists –use our business to business data to run effective and response-generating postal marketing campaigns to the targets you select
• B2B email database – extensive, up to date, and GDPR-compliant business data list of 350,000 contacts for you to choose new prospects from
• B2B calling list – search our B2B calling data to run telemarketing and telesales campaigns direct to 3,000,000+ contacts across 2,000 sectors

Selecting relevant data from our UK business database

This is how you can target new business but who can you target with More Than Words’ UK business database?

You can search the audiences you want to access by a number of different data points including:

• line of business,
• job titles,
• geographical area, and
• company size.

For each company, you’ll see the data for at least one high-level contact for each company name, usually the “most senior contact”.

If you need more precise data, we also hold hundreds of thousands of contact details for buyers with specific buying responsibility.  This is for engineering procurement, facilities, finance, fleet, health and safety, HR, operations, sales, and telecoms.

Focused on quality, not quantity

More Than Words and its media partners are interested in providing the highest quality business data not the biggest data list.

Before a business is added to our data list, it needs to pass certain quality threshold.

The more data we hold on a business and its decision makers, the more valuable and useable that marketing data is to our clients.

In addition, we also offer the following guarantees on the UK business data we provide you with:

• 85% email addresses are accurate (excluding soft bounces)
• 92% accurate telephone numbers
• 98% accurate postal addresses

If we fail to hit our own quality thresholds, we’ll issue a pro-rata refund or supply you with replacement data records.

12 months’ support with your UK business database

We provide you with a 12 months licence for the data on your UK business database.

Use the data as many times as you like over the course of a year to promote your company to your target market.

You’ll be assigned an experienced account manager. Their role is to make sure that everything you ask us to do is carried out quickly, correctly, and efficiently.

If you want help to use your business data, call or email your account manager over the course of the year.

For the 12 months you’re using your data, take advantage of the other services we offer.

We want you to benefit from the largest possible return on your investment. If you need help to use the data to your greatest advantage your account manager will assist you.

Benefits of buying a UK business database from a data provider

Fast data collection

It takes time to build a substantial database and even longer to divide your list for successful marketing campaigns.

A bought-in targeted email database cuts the time it takes to build your list. This means you can start advertising in minutes rather than months.

Over time as you get to know your new contacts you can refine the database from trends and insights about decision-makers. A purchased data list makes for an efficient starting point.

Quickly expand into a new market

Changing locations, branching into new sectors, or targeting a wider audience means a whole lot of research.

You need to identify and find financing for overheads such as website hosting, physical premises expansion and new technologies.

On top of this your team will be working hard to get things put into place for your expansion. This is as well as performing their existing jobs.

There is usually little time or manpower left for finding and introducing yourself to contacts in this new market.

You can save time and move more quickly into your chosen area by purchasing a B2B data list.

Get in touch with us and let us know more about your company.

We’ll use the information to create a bespoke data count containing the companies most likely to need your products.

Using your UK business database

With accurate UK business data, targeting and marketing to high-level influencers and decision makers becomes much more successful.

More Than Words database provides all of the data you need to:

• personalise your sales communications,
• advertise to your relevant target client base, and
• is a simple and cost-effective way to cut the time and resources necessary to find prospects.

Why target business customers?

B2B customers tend to be more receptive to marketing and there’s a number of reasons for that.

If you can demonstrate the value that your company offers, you have a better chance of building stronger relationships.

These relationships can then be developed into long term with individual contacts from your data list.

Business prospects are driven by data and logic. When selecting a supplier, they are focused on return on investment and on improving efficiency in their organisation.

If your business is able to provide long-term solutions you are more likely to secure more profitable relationships with companies.

Segment your data

Choose only the companies you want to market to by how likely they are to need your products and services.

Each of the records on our UK business database contains data on a company’s:

• location,
• job title, and
• business size.

Many clients buy UK business data lists to target multiple business sectors. By taking this approach, you can vary your message over your 12 months of campaigns for each type of customer you’re targeting.

Challenge your competition

Your initial communications with the contacts on your UK business database allow you to find out where each contact already buys the products and/or service you sell from and when any existing contracts for supply end.

Use this data to assess your competitors’ value propositions and whatever competitive advantage they have over your business.

You will then be able to make individual offers to specific customers based upon the data you have about their current purchasing arrangements and on the areas in which your products and services have an advantage over your competitors’ offerings.

You can use email marketing to approach decision makers with offers and information about your company.

This encourages them to build a relationship between their business and yours.

Cost-effective and measurable

Email is cost-effective, providing a cheaper solution than more traditional direct sales channels.

Email marketing is also much quicker to implement.

You don’t have to plan campaigns weeks in advance and coordinate with multiple suppliers.

With email marketing, you are able to test different versions of a campaign and measure how effective each one is.

You can then select the most successful variation to promote your products to your entire business data list.

Benefits of using telemarketing with the UK business database

Many businesses still won’t entertain working with a supplier they don’t have the beginnings of a personal relationship with.

To make the most of your data through a telemarketing campaign you should:

• choose skilled and experienced telesales staff
• provide them with a telesales pitch with a strong opening, objection handling techniques, and a persuasive close.

It is through these conversations that decision makers build a personal connection with your company.

Benefits of using direct mail campaigns with the UK business database

Create awareness of your company 

Awareness of your company, its products and services is key to persuading decision makers to interact with you.

Direct mail is a proven way to improving awareness without seeming pushy.

It can also provide customers with something of value that they will hold onto.

Direct mail is more likely to be opened than email messages and they don’t get caught in a junk filter.

A combination of different factors means that direct mail marketing is much more likely to be appreciated by your audience.

Opportunities for creativity

Creativity and personalisation are important in making sure that your direct mail campaign appeals to the contact you’re targeting.

Unique packaging or contents such as a pop-up advert or free sample will do the most to get your message to your chosen contact.

If your direct mail is attractive and interesting, you may even be able to lengthen the time that the message remains effective. This is because the recipient is more likely to leave it somewhere visible on their desk.

Emails don’t have the same impact because once opened, it is unlikely the reader will go back to look at them again.

Work with a leading B2B marketing data provider

We’d appreciate the opportunity to find out more about your business, products and services, and the markets you serve.

Let us provide a bespoke UK business data list count for your company. This will contain data for the decision makers with the greatest need for the products and services you sell.

We’re open during office hours between Monday and Friday.

Please call us, email us, or fill out your contact details in the form below.

We’re available on 0330 010 8300 or click here to email our marketing databases team.