Sell to the companies and decision makers you want in three different ways by using our comprehensive list of companies in the UK

More Than Word’s substantial, continuously-updated, and accuracy-guaranteed UK business database offers you three ways to market your products and services to British companies.

By using it regularly and consistently over the course of 12 months, you will:

• build awareness of your company to your target audience,
• demonstrate the value your products and services deliver to the companies you work with, and
• share your insights and expertise with an audience keen to make more money or to reduce their business outgoings.

You can promote your products and services by email, phone, and post.

Direct marketing still works very well for the companies which invest in it.

The average return on email spend is £42 for every £1 invested in the channel.

B2B telemarketing generates £11 for every £1 invested.

Postal marketing achieves a response rate of 4.4%.

Four different types of UK business database

When buying databases for businesses, you should only buy the data you need and no more.

The amount you spend on data and then on fulfilling the campaigns had a direct impact on your level of profitability.

If you want the ability to email, mail, and phone your potential customers, you’ll need to select the targets you want from our full database.

Our complete UK B2B database contains business, marketing, and contact information for over 3,000,000 UK businesses (including around 590,100 email addresses).

If you’re only interested in using one channel to communicate with your target audiences, please use the links below to find out more about the particular database you need:

• Business to business mailing lists – use our business to business mailing lists to run effective and response-generating postal marketing campaigns to the targets you select
• B2B email database – More Than Words’ extensive, continually-updated, and GDPR-compliant B2B email database contains over 350,000 UK business decision makers for you to choose from
• B2B calling list – use our B2B calling list to run telemarketing and telesales campaigns direct to 3,000,000+ decision makers across 2,000 sectors

Selecting the data most relevant to your company

This is how you can target but who can you target with More Than Words’ UK business database?

You can choose the audiences you want to market to by a number of different factors including:

• line of business,
• geographical area, and
• company size.

For each company, you’ll see the details of at least one decision maker within the company, usually the “most senior contact”.

If you need to be able to target more precisely, we also hold hundreds of thousands of contact details for decision makers with responsibility for engineering procurement, facilities, finance, fleet, health and safety, HR, marketing, operations, sales, and telecoms.

Focused on quality, not quantity

More Than Words and its media partners are more interested in creating the highest quality database than creating the biggest database.

Before a business is added to our database, it needs to pass certain quality threshold with particular reference to the amount of information held on each record.

The more information we hold on a business and its decision makers, the more valuable and useable that data is to our clients.

In addition, we also offer the following guarantees on the UK business database we provide you with:

• 85% email deliverability (excluding soft bounces)
• 92% telephone number accuracy
• 98% postal address accuracy

If we fail to hit our own quality thresholds, we’ll issue a pro-rata refund to you or supply you with replacement records – whichever you’d prefer.

12 months’ support

We provide you with a 12 month usage licence for your UK business database.

Use it as many times as you like over the course of a year to promote your company and its products and services to your target market.

You’ll be assigned an experienced account manager whose job is to represent you at More Than Words and to make sure that everything you ask us to do is carried out quickly, correctly, and efficiently.

If you want help to use the database, call or email our technical support team over the course of the year – they’ll walk you through whatever it is you want to do.

Before you send an email or letter or make a call to the decision makers on your database, contact our advertising support team. Send them what you’re proposing to send or the telesales script you’re proposing to use for their advice and feedback.

For the 12 months you’re with us, take advantage of the support services we offer. We want you to benefit from the largest possible return on your investment in our services and we want to offer you all the help you need to do so.

How to buy a B2B database from More Than Words

Our core list of UK companies is amended and updated thousands of times a week as part of its ongoing and rolling maintenance program.

The quality of the data you use on your campaign makes a difference as does the accuracy with which you select the people you choose to market to.

Get in touch with us and let us know more about your company, what you sell, and what benefits your products and services deliver to your clients.

Tell us how you want to market to them – by phone, by email, and/or by post.

We’ll use the information you provide us with to find the companies most likely to need your products and services.

We’ll get back to you within 24 hours with a full count and a quote.

Call us on 0330 010 3495 or click here to email us.

Using your UK business database

With an accurate UK business database, targeting and marketing to high-level influencers and decision makers with companies most likely to need your products and services becomes much easier and much more successful.

A simple and cost-effective way to cut the time and resources necessary to find prospects, your More Than Words database provides all of the information you need to personalise your marketing communications and make your marketing relevant to your target client base.

Why target UK businesses?

B2B customers tend to be more receptive to marketing and there’s a number of reasons for that.

If you are able to demonstrate the value that your products or services offer, you have a better chance of building stronger, longer-term relationships with the contacts on your UK business database.

Business decision makers are driven by logic and, when selecting a supplier, they are focused on return on investment and on improving efficiency in their organisation.

If your business is able to provide long-term solutions of value to your customers, you can guarantee longer contracts and more profitable relationships with these companies.

Segment your database

Choose only the businesses you want to market to by how likely they are to need your products and services.

Each of the records on our UK business database contains information on a company’s:

• location,
• job title, and
• business size.

Many clients buy data to target multiple business sectors – by taking this approach, you can vary your message over your 12 months of campaigns for each type of customer you’re targeting.

Out-compete your competitors

Your initial communications with the contacts on your UK business database allow you to find out where your contacts already buy the products and services you sell from and when any existing contracts for supply end.

Use this information to assess your competitors’ value propositions and whatever competitive advantage they have over your business.

You will then be able to make individual offers to specific customers based upon the information you have about their current purchasing arrangements and on the areas in which your products and services have an advantage over your competitors’ offerings.

Benefits of using email marketing to target UK businesses

There is a reason that 93% of B2B marketers use email to promote their products and services.

Email marketing drives engagement and provides an unrestricted platform where you can share your brand’s message with prospects and customers alike.

You can use email marketing to approach decision makers with offers and information about your company, encouraging them to build a relationship between their business and yours.

Cost-effective and measurable

Email is cost-effective, providing a cheaper solution than more traditional direct marketing channels.

Email marketing is also much quicker to implement – unlike with postal marketing, for example, you don’t have to plan campaigns weeks in advance and coordinate with multiple suppliers.

With email marketing,you are able to test the different versions of their campaign and measure how effective each approach is.

You can then choose the most successful variation to promote your products and services to your entire database.

Benefits of using telemarketing to target UK businesses

Telemarketing is two-way marketing providing your company with a way to build personal connections with the contacts on your UK business database.

People trust the information other people share with them personally more than they trust the messages contained in one-way marketing like email and postal marketing.

Many businesses still won’t entertain working with a supplier they don’t have the beginnings of a personal relationship with.

To make the most from your telemarketing campaign, choose skilled and experienced telesales staff and provide them with a telesales pitch with a strong opening, objection handling techniques, and a persuasive close.

It is through these conversations that decision makers build a personal connection with your company and, because of the immediate and ongoing exchange of information with a decision maker, you can tailor your approach to make the prospect of a purchase much more likely.

Benefits of using direct mail to target UK businesses

Direct mail has consistently enjoyed superior open and response rates in comparison with other forms of marketing.

Print advertising (8%) and direct mail (6%) are listed among top sources generating sales and marketing leads, according to the B2B Marketing Mix Report, assuring an excellent return on investment to those businesses willing to make the investment.

Awareness of your company

Awareness of your company and its products and services is key to persuading decision makers to interact with you in the first place.

Direct mail is a proven way to improving awareness without seeming pushy as well as providing potential customers with something of value that they will hold onto.

Direct mail is more likely to be opened than email messages and they don’t get caught in a junk filter.

A combination of different factors means that direct mail marketing is much more likely to be seen and appreciated by your intended audience.

Opportunities for creativity

Creativity and personalisation are important in making sure that your direct mail campaign appeals to the decision makers you’re targeting.

Unique packaging or contents such as a pop-up advert or free sample will do the most to get your message not only past the gatekeepers to your chosen contact.

If your direct mail is attractive and interesting, you may even be able to lengthen the time that the message remains effective because the recipient is more likely to leave it somewhere visible on their desk.

Emails don’t have the same impact because, once they are opened, it is unlikely that the reader will go back in to look at them again.

Work with one of the UK’s leading B2B marketing data providers

We’d appreciate the opportunity to find out more about your business, your products and services, and the markets you serve.

Let us create a bespoke UK business database for your company containing only the decision makers with the greatest need for the products and services you sell.

We’re open during office hours between Monday and Friday.

Please call us, email us, or fill out the contact form and let us know what you want to achieve with the bespoke UK business database you purchase from us.

We’re available on 0330 010 3495 or you can email our marketing databases team at UK-business-databases@morethanwordsuk.co.uk.

We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.