Is education telemarketing to schools good for finding new clients in the sector?
Absolutely yes and it’s an area in which More Than Words offers clients a lot of experience and insight.
There’s one thing for certain in the educational marketplace, and it’s that schools will always need resources.
Despite budget cuts from the UK Government’s austerity program up until the COVID-19 crisis struck, there was still a strong call for products and services for each new academic year.
In the past, it was widely believed that schools had their list of preferred suppliers and getting onto these lists was virtually impossible.
Today, more businesses are aware that independent schools, academies, and multi academy trusts (MATS) have their own budgets to manage.
They are not subject to local government procurement policies.
This leaves a significant gap in the market for small businesses and entrepreneurs to expand their network and cement in lucrative contracts.
Schools have budgets for:
- maintenance work,
- websites and more.
All require specialist help and your company could be the one to provide it.
Is education telemarketing as good as email marketing to schools?
Email marketing is a popular way to introduce yourself to local schools. It’s popular is thanks to its low-cost implications and trackability.
Running email marketing campaigns is recommended throughout the year but best avoided during the summer holidays when the schools is likely to be running on a skeleton staff.
Although school email marketing campaigns are still popular, the response levels can be incredibly varied.
It all depends on the email addresses you have access to and whether they are getting to the right person at the right time.
Ideally, once you’ve received your report on email click through rates and level of engagement, you should be following up with a call.
Remember, the contact only becomes a valid two-way conversation if the recipient responds.