A National speech and language therapist approached More Than Words Marketing to help design an email campaign which would introduce their services to the general education sector, including Multi Academy Trusts.
With their ability to offer online training resources, there were no restrictions in terms of them introducing their services across the country.
After discussion, and taking into account their budget, we agreed that their ideal target audience would be Heads of schools across the UK.
We designed a campaign around our own education database and our Multi Academy Trust database, to include design and delivery of email campaigns to raise brand awareness and introduce our client to a highly-targeted list of the schools most relevant to their business.
Further to the excellent open and click rates of these campaigns were more than 20 direct replies to the client asking for further information, free trial sign ups and messages to arrange further conversations.
The campaign achieved a significant increase in brand awareness with a strong pipeline of trials and future conversations.