A cold email is one of the more effective B2B marketing tactics a B2B marketer can use to draw a potential customer back in when sales prospecting.

While cold email outreach does not always end in a sale, you’ll find that a lot more prospects convert if you utilize email marketing in your B2B sales strategy.

In fact, across companies, the use of a strategic email sequence has been shown to have a positive impact on sales and profit.

In this guide, we cover what to ask in a cold email, why it is important to consider the buying cycle when composing a follow up email – and the linguistic choices that can help (and hinder) your email marketing efforts.

Find out the two types of information you should always ask for in a cold email, and how email marketing can help you to determine the timing of your next sales follow up email.

You’ll find an email template for a series of different scenarios and timings – including advice for a great sales email subject line.

This guide contains More Than Words’ tips and best practices for creating persuasive and engaging follow up emails.

These tips will level up your B2B email marketing automation to create better engagement with prospects.

Get a more consistent response rate from your sales prospects with this ultimate guide to making a B2B sale email campaign by downloading the form below.

Download the complete guide to B2B follow up emails


    Contact our Team

    If you would like to discuss our Marketing Databases, Telemarketing, Email marketing or Data cleansing or need to reach decision makers within UK businesses, Schools and the public sector in greatest need of your products and services we are available on 0330 010 8300 or email our team by clicking here.

    We are open Monday- Friday during office hours.

    See our latest case studies here or to request our media pack click here.

    Call 0330 010 3495

    To download our Media pack fill out the contact us form

    To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.