Overview

We were approached by a regional vending machine company’s owners who wanted help to understand which types of companies were operating in their local area broken down into demographics like company size, sector, and number of staff.

Our client had already successfully employed sales and marketing techniques to create steady growth.

They were now wanting to further develop their business by making new connections and building new relationships with other local businesses.

Our client asked us to provide them with a complete database of the companies they wished to target complete with contact details for certain job roles alongside a wide range of other qualifying criteria.

Our client’s goal was to use the database to increase the number of subscribers to their email newsletter as well as to generate opportunities and appointments for their sales staff.

Our approach

Following initial consultations, it become clear that they were not looking for a regional subset of our UK business database.

In fact, the client and their More Than Words’ account manager decided that no generally available marketing databases were suitable for what they wanted to achieve.

Instead, we would build upon a regionalised and more general business database and gather the information and subscriptions they wanted with an outsourced B2B telemarketing campaign.

Overseen by an experienced manager with the approach developed in conjunction between our client and our telesales script writer, one of our telemarketing team called the decision makers on the database as part of a 60 hour telemarketing campaign.

Results

New subscribers to newsletter and blog

302

Contract end dates identified

40

Leads generated (for immediate and future closing)

32

Conclusion

With our approach, we were able to significantly expand our client’s local network, opening up lines of communication between themselves and relevant contacts.

We were able to present the client with a number of new leads in addition to creating a roadmap for future action that could be taken toward the end of their contacts’ existing contracts.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our B2B telemarketing services

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.