Case Study from a playground equipment supplier

We were approached by a national playground equipment manufacturer who supplied and installed outdoor play equipment and fitness equipment.

They worked with:

• local authorities,
• parish councils,
• property developers,
• schools,
• house builders, and
• the leisure industry.

Existing sales and marketing activity included direct mail, email marketing, and social media channels. 

Parish councils were an important sector who they marketed to currently through direct mail. 

In the last 12 months response rates were not as high and, after some internal calling activity, it was determined that a large number of the Parish Councils were not responsible for playgrounds. 

In order to direct future sales and marketing it was determined that it would be highly beneficial to identify those that were.

In addition they wanted to opt-in parish councils to email marketing campaigns which could be carried out quicker and less costly than direct mail.

Once a list of parish councils responsible for playgrounds had been identified the client had planned at a later date to carry out a lead generation campaign.