Telemarketing is an important element of direct marketing.
Telephone data cleansing services using B2B telemarketers offers many benefits, including clean data.
After Brexit, the UK created its own GDPR regulations, which are broadly similar to EU rules.
B2B telemarketing is not covered by these same restrictions, as long as your telemarketing campaign abides by the Telephone Preference List.
Because of this you must screen telemarketing data against the Telephone Preference List (TPS) and Corporate Telephone Preference List (CTPS).
Why is clean business data important?
Clean, accurate data improves productivity, efficiency and revenue.
It helps your business grow and provides valuable business intelligence.
At the heart of all sales, marketing, and lead-generation activity, high quality data is arguably the most important asset to increase the likelihood of ongoing success.
But simply having access to business data isn’t enough for marketers wishing to generate strong leads from targeted prospects.
You still need to give potential customers great service, which means understanding the data – and using that data intelligently.
Efficient B2B marketing means limiting your time and resources to the businesses most in need of the product or service that you provide.
This is why data cleansing is extremely helpful for any business’s administrative housekeeping
Telephone data cleansing for marketing lists
Data cleansing is a form of market research. It ensures that your data is updated in a timely fashion to reflect how your industry and the businesses within it are changing.
So, whatever area your business operates in, maintaining accurate, compliant, and up-to-date information on your current and potential leads is vital for profitable marketing.
The benefits of using telemarketing to update your marketing database
Telemarketing offers an accurate, efficient form of B2B data cleansing that allows you to get your database up-to-date and ready to use at a moment’s notice.
Unlike other channels that are easier for recipients to ignore, such as email marketing, telemarketing allows you to quickly find out a range of information.
You can ask for:
- managing director and senior contact names,
- job titles,
- who handles sales,
- how long their company is in contract for,
- who their current supplier is, and
- more – quickly verifying whether or not there is a need for your services.
Telemarketing is much more personal than other forms of sales communication. This is because it allows you to form a bond with clients so you deliver great service from the outset.
Because telephone data cleansing provides more information this can then be used for accurate, targeted, and higher quality direct marketing campaigns.
Using a telemarketing service to cleanse your B2B database
So you can successfully: