What we advise is that, in the subject line, you put “For the attention of the Head of English”, for example.
If you are targeting nurseries or primary school teachers, the headteacher normally has overriding purchasing authority.
They may, however, be advised by key members of staff.
For selling something that may be of interest to subject-related members of staff, if you address it for the “(Subject) Co-ordinator”.
When targeting secondary schools or sixth form, the headteacher is only one decision maker within the school although s/he usually signs everything off.
The buying cycle in schools
Depending on what your product or service is, the schools and the teachers you want to buy from you will come into the “buying cycle” at certain intervals.
If you’re a stationery supplier, the buying cycle might occur once a month.
If you supply fitted air conditioning systems and service them, the buying cycle might only occur every five to ten years.
When someone is out of the buying cycle, there’s nothing you can do to bring them back in.
No matter how attractive your offer, no matter how brilliant the advert design may be, they just don’t have then need.
There are ways to find out school information that helps you to ascertain buying cycles.
Check the latest news on their website, or simply make a phone call to find out.
However, you must still accept that when you send an email off, only 3-5 out of every 100 contacts on your education mailing list will be in a position to buy.
Work with us to make the most attractive and most interesting approach to schools possible.
Phone calls are always better than websites
Want to get teachers to visit your website and just place an order online?
You may be waiting quite a while, particularly if you’re doing just a one-off campaign.
Nothing beats having a human to hand to answer all the questions visitors have.
Schools are often cautious about making purchases, especially when their funding comes from the local authority.
At More Than Words Marketing, we can provide managed telemarketing campaigns with the assistance of our experienced telesales representatives.
Adding a telephone call as a follow-up to an email marketing campaign can help you generate more leads.
Besides allowing prospects to develop a relationship with your company, telemarketing also provides a way to conduct market research.
This could include finding out about current suppliers and local trends, as well as purchasing habits.
Contact your account manager to learn more about our telemarketing to schools service.
Use your list of school email address each month for 12 months
Your school mailing really needs to be seen multiple times by schools.
In our experience and those of our customers, schools have a good nose for the opportunistic, speculative approaches versus the really serious committed education suppliers.
One of the ways schools can differentiate between the two is by the number of times they’ve been exposed to your message.
Don’t buy your school email database from us and then forget about it.
Use your school mailing list every month to gain the maximum possible commercial benefit from your investment in us.
You can order the entire school emails database from us or purchase contact information for the schools you’re most interested in communicating with.
We can deliver your data to you within one working day of placing your order and making payment.
Our knowledgeable and experienced team are on hand to help you in the 12 months following your purchase.
Please call us, email us, or fill out the contact form and let us know which educational establishments you wish to target.
We’re available on 0330 010 8300 or you can contact our marketing databases team by clicking here.