More Than Words’ list of travel agents is a comprehensive travel agents’ marketing database featuring contact information for travel company decision-makers and current budget holders in UK holiday companies.
Travel agencies are a central part of the UK’s travel and tourism industry. Travel agents are intermediaries between consumers and tourism-related businesses and services to sell holidays and travel products.
Travel agents and tour operators in the United Kingdom generate revenues of more than £33bn.
There are three main types of travel agent:
- multiples – larger UK-wide chains such as Thomas Cook or TUI,
- miniples – which have between 5 and 50 branches, and
- independents – which are lone stores catering to the needs of locals.
With our database, you have access to just the types of travel agents you want to work with.
What’s on our travel agency marketing database
More Than Words’ list of travel companies, part of our comprehensive UK business database, comprises:
- 4,512 contact names for budget-holders with purchase authority in travel agencies
- 4,216 phone numbers (either direct lines or main switchboard)
- 1,882 contact email addresses
- 4,925 full postal addresses
To get started, please call 0330 010 3495 or you can click here to email our B2B data lists team.
More Than Words note – looking for a UK hotels database as well for your direct marketing campaigns? Please click for our list of hotels.
More Than Words note – looking for SIC codes for travel agents? The UK SIC code is 79110 – “Travel agency activities”. If a travel agent is also a tour operator, they may also list under UK SIC code 79100 – “Travel agency and tour operator activities”.
Which types of products and services are most in demand from UK holiday company decision makers?
The way people take their holidays is changing and UK travel services providers are having to change the types of tours and holidays they’re offering to their clients.
Joint travel agents and tour operators
Many travel agenices also operate as tour operators offering not only their own holidays but a wide selection of holidays from other suppliers.
Tour operators rely on third-party providers on the holidays and tours they offer in the UK and around the world to offer their clients the best experiences while still retaining manageable profit margins.
There is an opportunity to connect with travel services decision makers within travel agencies offering cheaper hotels, flights, experiences, excursions, and so on to offer on their tours.
Exciting new vacation packages and volume-based travel deals
Can you offer new world-class holidays and deals to travel agencies which they can then pass onto their customers?
Whether they’re pre-defined holiday packages or they offer clients a degree of choice to tailor they do on their trip, let decision makers within travel agencies know about them.
Incentivise them further by sharing positive reviews posted by previous travellers and offer them the marketing tools they need to help agencies sell your holidays to their clients.
Offer price breaks to travel agencies based upon the minimum number of travellers they send on your tours and holidays and further price breaks the higher the count of clients they send.
Experience-based travel around the world
The travel experience market has grown significantly offering clients a menu of holiday options which would have been unimaginable twenty years ago.
From flying to lesser-visited destinations to staying in hotels around the world indicative of the local people and their culture, people search for adventures which create genuine moments in their lives which they later want to share with their children and their grandchildren.
Do you offer vacation packages so unique that you can still count the number of people who have taken them? But do you know that, if more travellers knew about it, they would want to experience what the amazing things your trip has to offer?
If so, let UK travel agency decision makers know about it by email, phone, and post.
Delivering a website advantage
Even for travel agencies with a retail presence, clients still expect them to have a website.
And on any travel company or holiday company website they visit, they expect to be able to search for the best deals for the destinations they want to travel to and to select the cheapest flight tickets and the best hotels from an easy-to-find and easy-to-use on-site menu. User experience is key.
While a travel agent may not make the sale straight away when someone is on their website, every visit presents an opportunity to sign future clients up to receive their email newsletters.
By staying in touch with the client up to the point of sale, agents can keep clients informed on the latest deals, changes to flights from their local airport, exciting travel experience opportunities, and new holiday destinations.
Can you help agents take advantage of the opportunity to sell holiday packages, flights, hotels, and more via their website and via an email newsletter?
If you can, let them know and demonstrate the commercial advantages your solution can deliver.
The retail experience inside travel agency branches & offices
With the rise of travel websites and online booking platforms, the need for retail branches and offices may not be as clear as it once was.
Travel agent offices were and still are locations clients can go to for advice on where to travel for their holidays, traveler information on specific destinations around the world, book hotels and flight tickets, and more.
In fact, you might be surprised by the level of demand among travels for on-site experiences. The number of travel shops operated by retail travel agents in the United Kingdom (UK) has dropped slightly from 2016 to 2020 – most people think that would be a lot more.
Can you help travel agencies offer their clients a better experience at the retail locations?
Business travel management
Travel companies tend to operate on very low margins and agencies previously offering consumer-focused holidays and tours are now starting to compete in the business travel management sector.
Althohg some larger companies have in-house travel managers to manage their firm’s business travel, others turn to external corporate and business travel management agencies to do the work for them.
Of particular use to business travel management companies are software packages which allow them to book trips for travels, monitor and manage individual spend, provide travel support, book group travel, organise ground transporation and negotiate corporate rates within chains of hotels.
Travel agency database FAQ
Do I have to purchase the database of travel agents?
We only want to sell you contact data for the prospects that are the most likely to need your products or services – we only want to sell you the contact details of decision makers where they need what you sell to operate better, more efficiently, or more profitably.
Speak with your account manager about the goals of your marketing campaign and we will create a bespoke travel agents contact list for your company.
The fields contained on our list of travel agencies include:
- contact first name
- contact last name
- business name and address
- contact job title
- business legal status
- postal address including 2 lines for the address, town, county, and postcode
- main switchboard telephone number
- contact email address
Get as specific as you want with your requirements. Some of the specialist data sets we have produced for clients in the past include:
- top 10 travel companies in the UK
- UK tour operators list
- list of travel agents in London
- travel agent director UK
- Association of British Travel Agents (ABTA) members
Marketing to travel agents
With our list of travel agencies your business can gain access to the influential budget-holders within the travel and tourism industry and get your products and services in front of them at a crucial time for the sector.
Direct marketing (email, phone, and postal marketing) creates opportunities for you to contact your targeted list of travel services decision makers with the offers, products and services that are right for them.
With indirect (or ‘reactive’) marketing, businesses create content about their products and services and wait for customers to find them online.
Direct marketing is action-oriented and involves choosing your audience before contacting them with offers they’re likely to be interested in, making it easier to ensure the right content is seen by the right people.
Can I carry out email marketing campaigns to travel agents with the database?
Email marketing campaigns are cost-effective. After purchasing a travel agents contact database and finding an email marketing platform (the majority of which are low-cost or even free to use) you can send thousands of emails out to prospects without having to pay for each send.
Email has an ROI (return on investment) of around £42 for every £1 spent, according to data from the DMA, making email marketing one of the most cost-effective forms of marketing available.
Email marketing platforms also save time because once your B2B email database is uploaded to the platform, much of the process is automated. This includes analytics reports that measure the performance of your email and help you to make adjustments for better returns over time.
When you speak with us, ask us about which email marketing platforms we’d recommend you use.
Can I carry out telemarketing campaigns to travel agents with the database?
The main advantage of a travel agents database UK list is that you can make telemarketing calls to your target contacts.
Telemarketing is a very effective method of direct marketing because it yields instant results. Telesales representatives can use calls to gauge the interest level of a prospect and answer any questions in order to quickly qualify the leads on your database of travel agencies.
A good telemarketer can turn a call in to a two-way dialogue that promote trust between the prospect and the business and then use the details they’ve gathered to tailor their offer to the customer.
B2B telemarketing is a personal way of marketing to your list that helps your contacts to feel more connected to and invested in your company – and people tend to answer calls far more than they open marketing emails or direct mail.
The B2B telemarketing database contained within our list of UK travel agents comes with an accuracy guarantee for your peace of mind.
Can you run email marketing and telemarketing campaigns to travel agents for my company?
If you don’t have the time or ability to focus on marketing campaigns at this time, More Than Words can do it for you.
According to the Litmus 2019 State of Email workflows, marketers spend around 2 weeks producing each marketing email they send. For busy companies with lots of other things to focus on, this is simply not feasible.
More Than Words’ managed B2B email marketing campaigns save you the time and energy necessary to run a successful email campaign.
We have an in-house team of copywriters, designers and campaign planners who will work on your email from concept to implementation – as well as providing you with full campaign analytics to help you to adapt your campaign over time.
Our managed B2B telemarketing campaigns work in the same way and our team of experienced telesales professionals are able to give your telemarketing campaign the focus it deserves.
We can use phone calls to generate leads or gain more information about the decision makers within the travel services companies you’re targeting.
Many of our clients use our telemarketing services to set appointments with contacts so that their own sales teams can follow up.
Find out more about our dataase of travel agencies
More Than Words’ database of travel agencies provides a comprehensive list of contact details and information for key decision-makers in the travel and tourism industry today.
If you want to maximise the number of leads and sales you are able to generate from your marketing campaigns if you want more information about our travel agency marketing database, please call 0330 010 3495 or you can click here to email our marketing databases team.