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List of hotels for direct marketing campaigns
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Use our comprehensive, up-to-date, and accuracy-guaranteed list of UK hotels to run successful marketing campaigns to the hotel sector

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Apr 16, 2023

List of hotels for direct marketing campaigns

Part of our extensive and accuracy-guaranteed UK business database, More Than Words Marketing’s hotel email database comprises of an exhaustive list of

  • boutique hotel,
  • hotel chains and,
  • budget independent hotels.

Suppliers to the United Kingdom’s hotel sector will find this mailing list invaluable for their marketing efforts.

The hotel industry in the United Kingdom achieves, on average, revenues of £20.7bn annually.

Competition is intense. Hotel revenues are expected to continue to rise until 2024 as are occupancy rates, average daily rates, and revenues per room according to PWC.

Use our comprehensive, accurate, and up-to-date hotels database to market your products and services direct to hotel decision makers.

What’s on our list of hotels?

More Than Words hotel email list contains hotel brands like Premier Inn alongside landmark London hotels such as the Strand Palace hotel.

The full hotels database comprises:

  • 12,388 postal addresses,
  • 10,821 decision maker contact names,
  • 8,779 direct or main switchboard phone numbers, and
  • 5,078 email addresses.

We have a separate dataset for 4* and 5* hotels.

This is ideal for businesses producing luxury goods and services or looking to expand into this market.

Search for specific names such as:

  • Hilton Hotel
  • Hotel Du Vin
  • London Hilton

Or you may choose broader search terms such as:

  • Park Lane hotel,
  • golf resort hotels,
  • Hyde Park hotels,
  • country club hotels, or
  • hotels near London Heathrow

The mailing list of hotels in the United Kingdom with 4 or 5 stars contains:

  • 468 contact names,
  • 470 postal addresses,
  • 410 phone numbers, and
  • 425 email addresses.

If you only want to contact independent or smaller chains, excluding major hotel groups, we also have a separate dataset for that.

This data list comprises:

  • 7,1275 contact names,
  • 5,735 phone numbers,
  • 3,867 email addresses, and
  • 7,496 full postal addresses.
More Than Words note – looking for SIC codes for hotels? The UK SIC code for hotel is 55100 – “Hotels and similar accommodation”.

Selling to hotels – our tips

Successful marketing to the decision-makers on your list of hotels will depend upon a number of factors. These factors will differ depending on the specifics of your target audience.

In general, the higher the star rating of a hotel, the more they will be focused on quality or luxury in the products and services they buy. Hotels with lower star ratings will be more focused on providing the best value to their customers through a basic range of features and services.

Meanwhile, large hotel chains need to ensure that everything across their entire property portfolio is standard.

Different locations across Great Britain will affect the purchase choices of each hotel. A hotel in Central London is likely to be serving different types of guests from a hotel in South Yorkshire, for example.

Business guests in an Oxford Street hotel will want fast WiFi and meeting facilities, while in West Yorkshire you may find more leisure guests looking for restaurant facilities and a comfortable room.

Your marketing should indicate an understanding of these different views and how your products and services can help. The deals you make with hotel chains will take considerably longer to work out but will also be very valuable – and often long-term arrangements.

When working with larger hotel chains you should also be aware that final approval will come from the organisation headquarters rather than individual hotels. The bulk of your marketing should be geared towards contacts higher up in the hierarchy than if you were marketing to independent hotels.

In all cases, using a combination of direct marketing channels is essential to generating leads and sales.

Frequently asked Questions (FAQ's)  vector icon in orange and dark blue

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Find out more about our hotel database

More Than Words’ list of UK hotel mailing list is an essential resource for conducting direct marketing campaigns promoting products and services.

Let us know more about how your products and services make a hotel more attractive, profitable, or efficient.

For more information please call 0330 010 8300 or you can click here to email our marketing databases team.

Frequently asked Questions (FAQ's)  vector icon in orange and dark blue

List of UK hotels

Do I have to buy the entire UK hotel mailing list?

You don’t have to buy our entire hotel email list. We only want to sell our clients the information that is the most valuable to them.

This means you are marketing to decision-makers from the hotels that are most likely to need their products or services.

When you contact us, let us know about your products and services, and the types of hotels they would benefit.

We’ll then isolate the same types of hotels from our database and present you with a count and a quote.

Marketing to hotels

With More Than Words’ hotel email list, your business can find high-value influencers and decision-makers to get your products and services in front of.

Our hotels database is ideally suited to direct marketing. This is because it involves finding your audience first, then choosing the way(s) you intend to communicate with them.

Direct marketing campaigns allows you to communicate information about your business, product or service directly to your target audience. The intended campaign goal is to persuade the audience to take a specific action.

Can I carry out email marketing campaigns to the hotel email database?

Email marketing offer one of the quickest and most profitable routes to market for companies selling to hotels.

Email marketing platforms often have drag & drop templates which let you add photos, videos and other forms of media quickly and easily.

All they need is your hotels email list to be imported to start sending mail.

Another key benefit of email marketing (and email marketing software) is that you can track open, click-through, and conversion rates.

This shows how well your campaigns are performing and enables you to make adjustments as you go.

Can I carry out telemarketing campaigns to the hotels database?

With the right approach and an experienced team using an accurate B2B telemarketing database to call from, telemarketing is a successful way for your company to:

  • book appointments,
  • generate leads, and
  • build up information on each of the hotels on our list.

Where hotel email marketing helps you to reach a lot of people at once, telemarketing opens a two-way dialogue with your target market to create real connections.

Telemarketing using our hotel database works well because it allows you to quickly reach contacts and qualify them further.

You can also use telemarketing to gather new information (if relevant) and make a quick introduction to you and your business.

Can you run email marketing and telemarketing campaigns to hotels for my company?

At More Than Words Marketing we provide managed B2B email marketing campaigns to clients. This services creates fantastic email marketing campaigns for companies who currently lack the staff or the infrastructure to carry them out themselves.

Our team of copywriters and designers will design and implement benefits-led email campaigns to send to your email list of hotels.

We then track its performance before providing you with a full analytics report 3 days after each send.

Our managed B2B telemarketing campaigns are an important service for those businesses who want to make a personal impression, but don’t have the resources internally. By using our telemarketing service clients maximise the return on their investment.

Just let your account manager know what goals you are hoping to achieve and we will suggest the optimal combination of marketing services for you.

Get in touch by email or phone

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Find out more about our data list of hotels

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