Use our comprehensive, up-to-date, and accuracy-guaranteed list of UK hotels to run successful marketing campaigns to the hotel sector

List of hotels for direct marketing campaigns

Part of our extensive and accuracy-guaranteed UK business database, More Than Words Marketing’s hotel email database comprises of an exhaustive list of

• boutique hotel,
• hotel chains and,
• budget independent hotels.

Suppliers to the United Kingdom’s hotel sector will find this mailing list invaluable for their marketing efforts.

The hotel industry in the United Kingdom achieves, on average, revenues of £20.7bn annually.

Competition is intense. Hotel revenues are expected to continue to rise until 2024 as are occupancy rates, average daily rates, and revenues per room according to PWC.

Use our comprehensive, accurate, and up-to-date hotels database to market your products and services direct to hotel decision makers.

What’s on our list of hotels?

More Than Words hotel email list contains hotel brands like Premier Inn alongside landmark London hotels such as the Strand Palace hotel.

The full hotels database comprises:

• 12,388 postal addresses,
• 10,821 decision maker contact names,
• 8,779 direct or main switchboard phone numbers, and
• 5,078 email addresses.

We have a separate dataset for 4* and 5* hotels.

This is ideal for businesses producing luxury goods and services or looking to expand into this market.

Search for specific names such as:

• Hilton Hotel
• Hotel Du Vin
• London Hilton

Or you may choose broader search terms such as:

• Park Lane hotel,
• golf resort hotels,
• Hyde Park hotels,
• country club hotels, or
• hotels near London Heathrow

The mailing list of hotels in the United Kingdom with 4 or 5 stars contains:

• 468 contact names,
• 470 postal addresses,
• 410 phone numbers, and
• 425 email addresses.

If you only want to contact independent or smaller chains, excluding major hotel groups, we also have a separate dataset for that.

This data list comprises:

• 7,1275 contact names,
• 5,735 phone numbers,
• 3,867 email addresses, and
• 7,496 full postal addresses.

More Than Words note – looking for SIC codes for hotels? The UK SIC code for hotel is 55100 – “Hotels and similar accommodation”.

Selling to hotels – our tips

Successful marketing to the decision-makers on your list of hotels will depend upon a number of factors. These factors will differ depending on the specifics of your target audience.

In general, the higher the star rating of a hotel, the more they will be focused on quality or luxury in the products and services they buy. Hotels with lower star ratings will be more focused on providing the best value to their customers through a basic range of features and services.

Meanwhile, large hotel chains need to ensure that everything across their entire property portfolio is standard.

Different locations across Great Britain will affect the purchase choices of each hotel. A hotel in Central London is likely to be serving different types of guests from a hotel in South Yorkshire, for example.

Business guests in an Oxford Street hotel will want fast WiFi and meeting facilities, while in West Yorkshire you may find more leisure guests looking for restaurant facilities and a comfortable room.

Your marketing should indicate an understanding of these different views and how your products and services can help. The deals you make with hotel chains will take considerably longer to work out but will also be very valuable – and often long-term arrangements.

When working with larger hotel chains you should also be aware that final approval will come from the organisation headquarters rather than individual hotels. The bulk of your marketing should be geared towards contacts higher up in the hierarchy than if you were marketing to independent hotels.

In all cases, using a combination of direct marketing channels is essential to generating leads and sales.