Joined up marketing – what is it and why is it important?
Customers are your most valuable resource.
So, what happens when they visit your website and are treated like everyone else, despite getting personal, meaningful communications from you?
They stop feeling valuable.
Consistent marketing means delivering the same message across all channels.
A joined up marketing approach involves the marketing team pushing the accelerator pedal while your sales team steers.
You both know what you’re doing, and you’re working together to achieve company goals faster than ever before.
It’s important to understand the differences between marketing and sales, because they have different roles in your organisation.
What is the difference between Marketing and Sales?
A B2B marketer’s job is to generate leads and enquiries so the sales team can convert those leads and enquiries into revenue.
The two roles require very different skills.
A telemarketer whose job it is to make appointments needs to be able to hear “no” 100 times in a row.
When an appointment arises, they must have the presence of mind and speed of response to take advantage of it.
Sales reps are often very different.
During an appointment, there is a lot of pressure on them to meet sales targets and persuade the customer.
Rarely do sales representatives and marketers understand each other’s roles
Because of misunderstandings many reps become frustrated and complain about the quality of leads or enquiries.
How can integration help your business to grow?
One of the most significant factors hindering brand growth is conflict between sales and marketing teams.
There is no perfect way to combine the efforts of two teams with different aims and priorities.