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The benefits of outsourcing your marketing and sales
B2B Sales

Outsourcing your marketing gives you a fresh perspective on your products & services

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Feb 15, 2024

How outsourcing marketing and sales benefits you

Why are British businesses increasingly outsourcing marketing and sales to third parties?

No matter what kind of business you have, sales and marketing are vital. Without a marketing plan, you will miss out on sales and growth opportunities. 

You must improve your sales and marketing function on a continuous basis to achieve success. However, sales and marketing tasks are among the most challenging parts of running a business. There are many things to consider when promoting your products and services.

In order to improve your sales and marketing strategy, you need to know which techniques work and how to convert more leads into sales. In addition, you need to hire the right people to deliver results. 

Today, more and more businesses choose to outsource their sales and marketing operations to experienced teams.

5 reasons for outsourcing your marketing

1. Profit and revenue increase without the need for more staff

An experienced team delivers faster results and requires less training than a new hire. You lose valuable management time if you handle these activities in-house, and they increase your fixed costs.

With marketing agencies, it is not necessary to hire a sales manager to manage, motivate, and coach the team. This means no recruitment, no onboarding, and no training.

2. A focused and dedicated team

A marketing agency is a team of outsourced sales and marketing professionals that exists only to provide marketing activity. They know the latest techniques and how to increase conversions.

In addition, they know what doesn’t work and where not to waste time. There is no trial and error, there are no mistakes, and there is no learning curve. Outsourcing to a marketing service eliminates the uncertainty of a strategy’s performance.

3. Learn from sales and marketing expertise

Any marketing department with years of experience has a better understanding of customers, their pain points, and the steps they take on the way to purchase. This knowledge makes a big difference in any sales and marketing campaign.

By comparing different customer acquisition methods, you will see how they produce different outcomes and:

  • how those outcomes inform staff on how to deliver fast results, and
  • how those outcomes provide a clear picture of the approaches to avoid altogether.

The lessons you learn through your outsourced marketing team can be discarded or used in the future to improve your business.

4. Outsourced marketing can be scaled easily

You gain more flexibility by outsourcing your marketing. Sales and marketing output can be scaled up or down as your business grows or shrinks.

Outsourcing your marketing to an agency means that you can quickly add marketing tools to your business such as:

  • digital marketing,
  • content marketing,
  • social media marketing,
  • marketing automation, and
  • search engine optimization.

As soon as you want to increase the budget or push a new product, the infrastructure will already exist with an outsourced agency.

5. It frees you up to focus on your business

It takes time and effort to do sales and marketing. Marketing materials must be consistently improved to make a difference to a business’ success. It simply doesn’t work if your management team only has an hour or two to focus on it each week.

Content creation can take a lot of time and resources away from other more pressing tasks. It is better to leave it to an outsourced team whose goals you can modify according to your business’s needs.

More Than Words managed marketing service

If you lack the time or expertise, More Than Words can handle your email marketing campaign. 

With our managed B2B email marketing services,, you can reduce the expense of hiring marketing experts.

A managed B2B telemarketing campaign is a great option for those without the time or resources to manage their own sales teams. 

Throughout your B2B telemarketing campaign, we will track your progress live online. If an opportunity arises, we will contact you right away.

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Outsource your marketing

As an outsourced marketing firm, we can connect you with a marketing expert who can help you to reach any marketing goal – call us on 0330 010 8300 or click here to email us.

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