We were approached by a company who provided Anti-Money Laundering (AML) training, people & company checks. Their online platform was free to sign up and provided a PAYG pricing model.
They wanted to target solicitors, accountants, estate agents, financial services and care homes with a marketing campaign to increase their current client base.
We recommended a combined marketing approach that included GDPR-compliant data list from the target sectors, 3 managed email campaigns, and follow-up telemarketing calls the week after each email campaign.
Using this combined approach allowed us to target a large number of companies with email marketing and then focus our telemarketing efforts on those prospects with the highest opens and clicks, to ensure our efforts were concentrated on the customers that were the best fit for our client.
Platform sign ups
Mailing list sign ups
Excellent results were produced for our client with very little input required from the customer – the whole campaign was managed by More Than Words Marketing.
Following this success our client went on to book a further campaign for 6 months.
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We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.
Please call us on 0330 010 8300 or click here to email us.