We were approached by a company who provided Anti-Money Laundering (AML) training, people & company checks. Their online platform was free to sign up and provided a PAYG pricing model.

They wanted to target solicitors, accountants, estate agents, financial services and care homes with a marketing campaign to increase their current client base.

Our approach

We recommended a combined marketing approach that included GDPR-compliant data list from the target sectors, 3 managed email campaigns, and follow-up telemarketing calls the week after each email campaign.

Using this combined approach allowed us to target a large number of companies with email marketing and then focus our telemarketing efforts on those prospects with the highest opens and clicks, to ensure our efforts were concentrated on the customers that were the best fit for our client.


Leads generated


Platform sign ups


Mailing list sign ups



Excellent results were produced for our client with very little input required from the customer – the whole campaign was managed by More Than Words Marketing.

Following this success our client went on to book a further campaign for 6 months.

Get in touch

We’d appreciate the opportunity to find out more about you, your company, your products and services, and the companies, schools, or public sector organisations you sell to.

Please call us on 0330 010 8300 or click here to email us.

Find out more about our combined email & telemarketing services

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.