Case Study from a vending machine supplier

How outsourced B2B telemarketing helped one vending company build hundreds of new business relationships in their local area and generate leads for immediate sales

Close up of the back of a women using a vending machine to buy a snack
Close up of the of a man using a vending machine button panel to purchase a snack


We were approached by a regional vending machine company’s owners who wanted help to understand which types of companies were operating in their local area broken down into demographics like company size, sector, and number of staff.

Our client had already successfully employed sales and marketing techniques to create steady growth.

They were now wanting to further develop their business by making new connections and building new relationships with other local businesses.

Our client asked us to provide them with a complete database of the companies they wished to target complete with contact details for certain job roles alongside a wide range of other qualifying criteria.

The goal was to use the database to increase the number of subscribers to their email newsletter as well as to generate opportunities and appointments for their sales staff.

Our Approach

Following initial consultations, it become clear that they were not looking for a regional subset of our UK business database.

In fact, the client and their More Than Words’ account manager decided that no generally available marketing databases were suitable for what they wanted to achieve.

Instead, we would build upon a regionalised business database and gather the information and subscriptions they wanted with an outsourced B2B telemarketing campaign. This would create a bespoke database for the client and generate leads.

Overseen by an experienced manager with the approach developed, our telemarketing team called the companies on the database as part of a 60 hour telemarketing campaign to uncover decision makers.

Distant view of the of a man deciding what to purchase from the vending machine


New subscribers to newsletter and blog
Contract end dates identified
Leads generated (for immediate and future closing)
Close-up of package CBD products in a vending machine rack


With our approach, we were able to significantly expand our client’s local network, opening up lines of communication between themselves and relevant contacts.

We were able to present the client with a number of new leads in addition to creating a roadmap for future action that could be taken toward the end of their contacts’ existing contracts.

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Client testimonial
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First time working with MTW and they have done a fabulous job. They deliver what they promise and are a pleasure to deal with. I wouldn't hesitate to use them again for our next project.

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