We were approached by a national playground equipment manufacturer who supplied and installed outdoor play equipment and fitness equipment.
They worked with:
Existing sales and marketing activity included direct mail, email marketing, and social media channels.
Parish councils were an important sector who they marketed to currently through direct mail.
In the last 12 months response rates were not as high and, after some internal calling activity, it was determined that a large number of the Parish Councils were not responsible for playgrounds.
In order to direct future sales and marketing it was determined that it would be highly beneficial to identify those that were.
Once a list of parish councils responsible for playgrounds had been identified the client had planned at a later date to carry out a lead generation campaign.
After establishing the client’s typical order, and the number of Parish council data records which could be contacted by telephone, we recommended a single public sector telemarketing campaign which incorporated lead generation.
Our approach would provide our client with…
…as well as increasing their email subscriber base. It would also provide a significant cost saving from having a separate lead generation campaign.
Our approach secured a significant number of leads and identified future opportunities.
The client told us this had been the most successful marketing campaign they had ever carried out and have since commissioned more campaigns in different sectors.
Great telemarketing agency that delivers high-quality leads and market insights. 100% would recommend working with Clare and her team, they are all seasoned telemarketing professionals with an exceptional work ethic.