Advantage 6 – more controllable than online and inbound marketing
The idea behind digital marketing and inbound marketing is to:
- leave a trail of breadcrumbs around the internet, and
- across social media for any potential customer to find.
The only way to secure an advantage over competitors with this type of buyer behaviour is for your page to be found easily. Then you need visitors to leave their details, or follow you on social media.
This process is however very much under the control of B2B buyers.
With telemarketing services , you’re in control. You can decide how many companies you contact and how you follow up on initial expressions of interest.
Advantage 7 – greater influence over purchase decision timing
Telemarketing gives your company back a much greater degree of control over the sales process.
You’re now able to speed up the depth of contact a prospect has had with your business.
Because phone conversations are an active, two-way process, you can answer a lot of the questions they might have early on. You can also find out when companies are going to come into the right part of the buying cycle.
Advantage 8 – business gets done when people talk to each other
Most telemarketing companies (More Than Words included) will not close the deal over the phone for you.
However they can create the conditions required for your B2B company and a decision maker within a target customer company to begin.
Advantage 9 – most of your competitors will not use a B2B telemarketing service
Often, small business owners and managers are put off by their own personal dislike of cold calling.
However, this should not dissuade you from investigating the possibilities of using it for your own company.
Some people don’t like receiving email marketing.
Other people will never be open to social media marketing.
Gatekeepers may stop the vast majority of postal marketing from getting through to them.
It is important to bear in mind that telemarketing continues to produce great B2B leads for B2B companies. The returns on investment are significantly higher than the amount of marketing budget allocated to it.
Advantage 10 – get valuable feedback on your products, services, aftersales, and future demand
Using telemarketing to gather feedback on your products, services, and the quality of your after-sales support. This gives you a valuable insight into how your actual customers view you and how likely they are to stay with you.
Booking a B2B telemarketing service for your company
Telemarketing is an investment for any company but, done right, it will be one of your company’s most reliable and profitable methods of qualified lead generation.
More Than Words Marketing offers three specialist services to clients:
To find out more about our B2B telemarketing service please call us on 0330 010 8300 or click here to email us.