Telemarketing lead generation for insurance agents
Lead generation is similar to appointment booking, but we don’t ask prospects to meet you at a particular time and date.
To generate effective leads, our telemarketers ask the people they’re speaking to as much information as possible. This will include details of renewal dates and current providers.
A representative from your insurance agency will then follow up with each decision maker.
Building a sales pipeline
Our telemarketers will find companies near their policy renewal dates, so you can send them quotes immediately to try to win their business.
Over the course of 12 months, we will also generate leads for your company’s pipeline for your sales team to follow up on.
We’ll collect as much information as we can about the company as well as a date to call back on, so that, when the time comes, your sales team is ready to schedule or close an appointment.
Client and prospect data cleansing
Maintaining customer and prospect databases has considerable value for any insurance company.
Has your database of clients or prospects not been used for some time?
Is your agency buying out a rival agency, and would you like our telemarketing services team to improve data quality?
If you would like to send us your database, we can sign a non-disclosure agreement.
Who’ll be working on your telemarketing for insurance agents campaign with you?
There’ll be several people within More Than Words working on your campaign including –
- your account manager,
- telemarketing manager, and
- telemarketing reps.
Your account manager is your main point of contact. In the event that you need to contact your account manager, you’ll have a direct email address and direct phone number for them.
In advance, we agree with you what the goals of the campaign are, who we’ll contact on your behalf, and what you want us to accomplish in each call. We also agree with you the dates and times when we’ll be calling
The account manager will then brief the telemarketing manager, who will oversee your account on a day-to-day basis.
It is their responsibility to:
- train your telemarketing sales staff,
- develop a sales script,
- monitor their outbound calls for quality,
- provide ongoing support to your rep, and
- make sure they achieve campaign productivity targets.
We’ll also select the agent to work on your campaign.
Prior to the first call, we encourage you to get to know your telemarketing rep so that they will feel comfortable approaching you if they have any questions not covered in training.
When your campaign is underway
With specialist browser-based software, you can track your campaign live.
In addition to notes, you’ll also see the appointments booked and leads generated by your sales rep.
If you can benefit from getting in touch with a prospective client right away, your account manager or telemarketing manager will get in touch with you right away.
What role could insurance telemarketing services play in your wider marketing efforts?
In the highly competitive insurance industry, agencies need to be accessible to their target markets online, offline, and always.
All insurance agencies should make sure that their SEO efforts are focused on the types of business they want to win rather than trying to cover every option.
A potential client on your website should be able to make an online purchase (if possible) – failing that, you should capture your clients’ contact details so your sales team can follow up.
You could also get them to subscribe to your email newsletter, or ask them to follow you on social media.
Email provides some of the best results – either cold B2B email marketing campaigns or monthly client and prospect newsletters.
You should certainly use telemarketing every month.
Consider outsourcing telemarketing to us before investing in a team and the technical infrastructure required to perform this in-house.
Telemarketing for insurance agents – get a quote
Our sales team can book appointments, generate leads, gather business information, and renew client and prospect databases.
We provide you with the lists we need to purchase at no extra charge if you want us to break into new markets for you.
For more information about organising a B2B telemarketing campaign for your insurance agency, please call 0330 010 8300 or you can click here to email our direct marketing team.