B2B Telemarketing

More Than Words provides an outsourced B2B telemarketing service for clients wanting to create a commercial advantage for their businesses.

‍By contacting existing and prospective customers by phone this generates productive conversations. It also stimulates interest in your company and its products and services.

Your B2B telemarketing campaign objectives

For most clients, their highest priorities are:

• the creation of new appointments and leads,
• the generation of extra revenue, and
• the cleansing and improvement of their customer and prospect databases.

Share with us your commercial and informational goals for your campaign when you get in touch with us.

Who we contact on your behalf

Depending on the companies you want us to contact during your campaign, you can:

• purchase a list of the most relevant targets, and/or
• use your existing customer and prospect database.

For cold calling campaigns where the people we speak to on your behalf have no prior relationship with you, we select data on your behalf according to your specified requirements.

For warm calling campaigns, please send us your database of customers and/or prospects.

More Than Words dictionary – your “prospect” list is your database of the companies previously in touch with you but where no purchase has yet been made. When we receive your database, we’ll then have it cleansed and appended during telemarketing calls to ensure you have the correct information.

Who’ll be working on your campaign

We will assign experienced B2B telesales staff to work on your campaign – preferably, those who are already familiar with either:

• the products and services you offer and/or
• the sales leads you’re targeting.

We encourage you to speak with your B2B telemarketers prior to the start of the campaign.

A professional sales development representative will create the call brief and structure to be used in your telemarketing campaign.

The brief will contain:

• the most effective way to open the B2B telemarketing call and grab listeners’ interests,
• how to answer listeners’ questions during calls (sometimes called objection handling), and
• the approach your telemarketer will use to “close” the phone call so that there is the best possible chance of achieving the outcome you want.

When your campaign is underway

Your account manager will get in touch with you straight away if we book an appointment or generate a lead for your company.

They will also contact you immediately if your telemarketer has a conversation with a prospect where we believe that your sales team should follow up immediately.

We’ll also set you up so that you can review the calls being made in real time on your internet browser.

Targeting new and potential clients with B2B telemarketing

For your B2B telemarketing campaign, we can:

• contact your new or lapsed customers,
• contact the decision makers who have been in touch with you but not bought anything from you yet.
• purchase in the data needed to contact decision makers within your new markets, and/or
• a mixture of all three.

There are always significant financial benefits for your company by remaining in constant contact with your existing customers.

We’d recommend using a mixture of telemarketing and email marketing to generate more sales from your client base.

Alternatively, you may wish to use telemarketing to:

• test entry into brand new target markets or
• sell to companies in your current markets you’ve been unable to break through with just yet

Why B2B telemarketing companies still provide a return on investment for clients in the digital age

For every pound spent on B2B telemarketing, £11 worth of new business is generated, according to the UK DMA. B2B telemarketing still has a strong impact today because people prefer to buy from other people.

But where does it belong in today’s world of inbound marketing, digital marketing, and social media?

Most business relationships are formed after one person has spoken to another.

B2B telemarketing short circuits the process of waiting for clients to get in touch with you after they’ve found your website.

You’re proactively trying to start new commercial relationships instead.

Our B2B telemarketing company services

Do your reps find a qualified lead and then follow up in person?

Although this a successful strategy, you’ll achieve far higher revenues from each rep if they have warm, qualified leads made by someone else when they come into work.

Instead of requiring them to spend 2-3 days of the week on lead generation, let us fill those 2-3 days with qualified appointments instead.

The personal contact started by telemarketing builds trust in your company. There’s something else to consider too.

Far more information is shared in a live conversation than in an email exchange. When someone is on the other end of the line, it’s much easier to get them to tell you the information you want to know than it is to ask them to write it down in an email.

What they share with you here is the key to a faster, more efficient B2B sale.

More Than Words’ experienced B2B telemarketing team:

• books appointments,
• generates leads,
• delivers your company market and customer intelligence,
• cleanses your databases, and much more.

Of all B2B telemarketing services we offer, telemarketing appointment setting remains by far the most popular as it generates the highest and most immediate return on your investment.

Generate new leads

More and more companies are using B2B telemarketing services to provide quality and closeable leads for their in-house B2B sales teams.

By partnering with us, companies can scale lead generation as required without having to recruit additional full-time staff.

Gain market-leading intelligence

Knowing more about…

• your customers,
• their motivations for buying and choosing your company over your competitors, and
• what their future needs are likely to be

…gives you the valuable insights you need to help you better plan:

• your future B2B marketing strategy and
• which products & services you offer clients now and in the months and years to come.

Plus, any B2B buyer appreciates being involved in the process because it shows that you value their input.

Cleanse your data

Out-of-date information on customers and prospects wastes your marketing team’s time and your company’s money. If you contact a customer or a prospect with an incorrect or misspelled name, this does not create the positive impression you were hoping to make.

Depending on the sectors you sell to, your business data may decay by up to 70% per annum. Send your customer database to us and we’ll validate every company on it so that your team can generate the maximum return possible on your B2B marketing and sales campaigns.

At the same time, let our B2B telemarketers ask your existing and potential clients for additional information which your sales team can use to increase their chances of closing a deal now and in the future.

The value in outsourcing to B2B telemarketing companies

As marketing started to move online through the use of social media, pay per click, and SEO, many companies forgot about B2B telemarketing.

We understand the reluctance of many companies to commit to telemarketing. Especially if it’s a brand new route to market for you. Setting up an in-house telemarketing department is expensive.

When done incorrectly, costs can spiral out of control quickly making it difficult to achieve a sustainable return on investment. Sometimes, business owners can see the benefit of using outbound telemarketing to generate leads and sales.

However, before going to the expense and time to create their own internal telemarketing department outsourcing can prove that it actually works first.

Use our B2B telemarketing services to:

• prove the potential viability of a separate department within your business in the future, or
• generate leads on an ad-hoc basis when your traditional marketing channels are underperforming