Our range of B2B telemarketing services
More Than Words provides outsourced B2B telemarketing and telesales campaigns to clients wanting to create a commercial advantage for their businesses.
Contacting existing and prospective customers by phone generates productive conversations and stimulates interest in your company and its products and services.
We provide the following types of B2B telemarketing services for our clients:
- B2B telemarketing appointment setting with business decision makers
- Agency lead generation services
- Market research
- Brand building and awareness to target audiences
- Promotion of company events (attended or self-hosted)
Your campaign objectives
When you contact us, let us know what you want to achieve with your B2B telemarketing campaign.
For most clients, their highest priorities are:
- the creation of new appointments and leads,
- the generation of extra revenue, and
- the cleansing and improvement of their customer and prospect databases.
We appreciate the opportunity of working with every client so, when we’re calling for you, we want to make sure that we:
- deliver just the type of work you want to you and
- add relevant, actionable, and valuable information to your marketing and contact databases.
So, please share with us in as much detail as possible your commercial and informational goals for your campaign when you get in touch with us.
Who we contact on your behalf
Depending on the companies you want us to contact during your campaign, we can:
- purchase a list of the most relevant targets from a trusted third party source and/or
- use your customer and prospect database.
For cold calling campaigns where the people we speak to on your behalf have no prior relationship with you, we source the data from three of the UK’s leading database owners.
You can choose who we speak to by their:
- purchasing responsibilities,
- line of business,
- geographical area, and
- size (based on turnover and/or number of employees).
As soon as you and your account manager have identified the prospects you want us to contact for you, we run a count.
Within 24 hours, we’ll get back to you with the number of decision makers we have found.
We would recommend that you then refine this initial list down as much as possible so that it only contains the most valuable targets for you.
If you do this, there is more intrinsic value to be gained in every call we make for you – the lower your investment, the higher the potential return.
For warm calling campaigns, please send us your database of customers and/or prospects.
More Than Words dictionary – your “prospect” list is your database of the people and companies previously in touch with you but where no purchase has yet been made.
We’re happy to sign an NDA if required.
When we receive your database, we’ll then have it cleansed and appended by a data partner to make sure that the decision maker and the contact details contained on it are still correct.
At the end of the campaign, we’ll send you back the cleansed and appended datafile including comments made by your telemarketer from the calls we make on your behalf.
Who’ll be working on your campaign
We will assign an experienced telemarketer to work on your campaign – preferably, someone who is already familiar with either:
- the products and services you offer and/or
- the decision makers you’re targeting.
We encourage you to speak with your telemarketer prior to the start of the campaign.
This is so that you can get to know them and so that they feel more comfortable when your campaign is running to ask you any questions they have about issues which come up in conversations with clients or prospects.
A professional telesales script writer will create the script and structure to be used by your telemarketer on their calls.
The script will contain:
- the most effective way to open the call and grab listeners’ interests,
- how to answer listeners’ questions during calls (sometimes called objection handling), and
- the approach your telemarketer will use to “close” the call so that there is the best possible chance of achieving the outcome you want.
We will send you the scripts as they develop and we appreciate any and all feedback you give us.
The telesales manager working on your campaign then trains the telemarketer on your company, your products and services, and how to best deliver the script created for the campaign.
Booking the hours for your campaign
Campaigns are booked by the hour with a minimum order of 40 hours per campaign.
Once your order is paid for, we’ll then agree with you on the dates on which the calls will be made.
We do not charge clients set up fees.
When your campaign is underway
Your telesales manager will get in touch with you straight away if we book an appointment or generate a lead for your company.
They will also contact you immediately if your telemarketer has a conversation with a prospect where we believe that there would be a benefit to you or your sales getting in touch with the customer or prospect immediately.
We’ll also set you up so that you can review the calls being made in real time on your internet browser.
Find out more
For more information on our B2B telemarketing service, please read below, call 0330 010 3495 or click here to email us.
When speaking with us, please also ask us about our B2B email database and our managed B2B email marketing campaign service.
Our telemarketers pitch, objection handle, and close
All of our telemarketers have years of experience across multiple B2B sectors and they understand the commercial importance of achieving the commercial and revenue goals you have for your telemarketing campaign
- Experienced at getting past gatekeepers
- Knows how to identify DMs and influencers
- Able to deliver strong openings & can close
- Objection handling & conversation management
Full telesales campaign management
The best telesales reps perform even better under a supportive, fun, target-driven, training-led, and empowering telesales manager with experience. And your campaign is overseen by such a manager from start to finish.
- Coaches your telemarketer on all aspects of calls
- Fully briefs your telemarketer on your company
- Telemarketer trained on your product/service
- Each potential lead is qualified for quality
Persuasive telemarketers with listening skills
People buy people first – our experienced telemarketers will engage with and persuade your target decision makers to find out the information & book the appointments you want
- Expert bypassing of gatekeepers/secretaries
- Immediate client engagement via a benefits-led presentation
- Deft and natural handling of client objections, questions, and criticisms
- Closes appointments ensuring all decision makers present
Live updates on your campaign and its progress
You’ll be able to see in real-time the calls that we’re making for you and detailed descriptions of the outcomes of those calls – full recording of all calls made on your campaign.
- You can log in live via Google Spreadsheets to monitor progress
- Each record contains detailed notes on every conversation
- Get instant notification when immediate follow-up needed
- No technical experience needed to use system
Targeting new and potential clients with B2B telemarketing
For your B2B telemarketing campaign, we can:
- contact your new or lapsed customers,
- contact the decision makers who have been in touch with you but not bought anything from you yet.
- purchase in the data needed to contact decision makers within your new markets, and/or
- a mixture of all three.
There are always significant financial benefits for your company by remaining in constant contact with your existing customers.
We’d recommend using a mixture of telemarketing and email newsletters to generate more sales from your client base.
Alternatively, you may wish to use telemarketing to:
- test entry into brand new target markets or
- sell to companies in your current markets you’ve been unable to break through with just yet.
We can purchase in the data for these campaign at competitive prices because of our strong relationships with some of the UK’s most established list brokers and list owners.
Let us know which companies you want to sell to and we’ll contact you with information on how many suitable decision makers we can get in touch with on your behalf.
Why B2B telemarketing companies still provide a return on investment for clients in the digital age
For every pound spent on B2B telemarketing, £11 worth of new business is generated, according to the UK DMA.
But where does it belong in today’s world of inbound marketing, content creation, and social media?
B2B telemarketing still has a unique place.
That’s because people still buy people first.
Most business relationships are formed after one person has spoken to another.
B2B telemarketing short circuits the process of waiting for clients to get in touch with you after they’ve found your website.
You’re proactively trying to start new commercial relationships instead.
The personal contact started by telemarketing builds trust in your company.
There’s something else to consider too.
Far more information is shared in a live conversation than in an email exchange.
When someone is on the other end of the line, it’s much easier to get them to tell you the information you want to know than it is to ask them to write it down in an email.
What they share with you is information which will help you close the sale at the end of the process.
Our telemarketers start great relationships for our clients by having engaging, two-way conversations.
More Than Words’ experienced B2B telemarketing team books appointments, generates leads, delivers your company market and customer intelligence, cleanses your databases, and much more.
Our B2B telemarketing company services
B2B appointment setting
Do your reps generate their own leads and follow them up in person?
Although this a successful strategy, you’ll achieve far higher revenues from each rep if they have warm, qualified leads made by someone else when they come into work.
Instead of requiring them to spend 2-3 days of the week generating leads, let us fill those 2-3 days with qualified appointments instead.
Of all B2B telemarketing services we offer, telemarketing appointment setting remains by far the most popular as it generates the highest and most immediate return on your investment.
Generate new leads
More and more companies are using B2B telemarketing services to provide quality and closeable leads for their in-house marketing and sales team to qualify.
By partnering with us, companies can scale up and down lead generation when required without having to recruit additional full-time staff.
Gain market-leading intelligence
Knowing more about…
- your customers,
- their motivations for buying and choosing your company over your competitors, and
- what their future needs are likely to be
…gives you the valuable insights you need to help you better plan:
- your future marketing strategy and
- which products & services you offer clients now and in the months and years to come.
Plus, customers appreciate being involved in the process because it shows that you value their input.
Build trust & awareness in your company
A voice and a personality on the end of a phone lends a human quality and dimension to your company and to target decision makers’ perceptions of your brand.
While the businesses we contact may not be ready to buy at the time we call, calling and speaking with future clients lets them know that you want to work with them and this personal touch makes you stand out from your competitors.
Promote your appearance at an event
With hundreds of trade shows held each year in the UK, competition for attendees is high.
There is also a growing trend among businesses to hold events within their offices or even to open pop-up shops to generate new enquiries.
Let us promote your in-house event or an event you’re attending to new and potential customers with an introductory phone call.
Cleanse your data
Out-of-date information on customers and prospects wastes your marketing team’s time and your company’s money.
If you contact a customer or a prospect with an incorrect or misspelled name, this does not create the positive impression you were hoping to make.
Depending on the sectors you sell to, your business data may decay by up to 70% per annum.
Send your customer database to us and we’ll validate every company on it so that your team can generate the maximum return possible on your marketing and sales campaigns.
At the same time, let our telemarketers ask your existing and potential clients for additional information which your sales team can use to increase their chances of closing a deal now and in the future.
The value in outsourcing to a B2B telemarketing company
As marketing started to move online through the use of social media, pay per click, and search engine optimisation, many companies forgot about B2B telemarketing.
That’s despite the fact that it remains a predictable, profitable, dependable, and measurable way to find new clients.
We understand the reluctance of many companies to commit to telemarketing – especially if it’s a brand new route to market for you.
Setting up an in-house telemarketing department is expensive.
When done incorrectly, costs can spiral out of control quickly meaning that the prospect of a sustainable return on investment will remain elusive.
Sometimes, even when a business owner or a board can see the benefit of using B2B telemarketing to generate leads and sales, it’s hard to justify the expense and management time in opening a separate department to carry it out without proof that it actually works first.
Whether you want to use our B2B telemarketing agency service to…
- prove the potential viability of a separate department within your business in the future or
- generate leads on an ad-hoc basis when your traditional marketing channels are underperforming
…speak to one of our account managers to find the best way forward for your company.
Creating a B2B telemarketing plan for your company
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us know what you want to contact and what you want to sell with B2B telemarketing.
We’re available on 0330 010 3495 or you can contact our telemarketing company services team by clicking here to email.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.