State schools receive their funding from a variety of different sources and, on this page, we provide you with a broad outline of some of the major sources.

More Than Words provides marketing database and managed direct marketing campaigns to companies wanting to promote their products and services direct to decision-makers within UK schools.

Over the course of the coming months, we’ll be updating this page with more information in addition to adding more details to the copy on individual sources.

To speak with one of our account managers about marketing to schools, please call 0330 010 830 or click here to email us.

More Than Words note – new to marketing into schools? Read our starter guide on selling to schools and find out what types of schools there are in the UK.

General school funding (general annual grant)

The general annual grant is paid direct to the school from central government on these dates:

Academies and free schools

Equal payments throughout the year paid on the first working day of each month

Local authority maintained schools

Schools can choose equal monthly payments or three payments a year, normally 40% in April, 35% in September, and 25% in January.

PE & sports premium payments

PE & sports premium payments are £8,000 for a school with 17 or more pupils and £500 a pupil for smaller schools are paid to a local authority first and they’re then transferred to the school on these dates:

Established academies and free schools

  • 7/12 of funding start of November
  • 5/12 of funding start of April

Established local authority maintained schools

  • 7/12 of funding end of October
  • 5/12 of funding end of April

Non-maintained special schools

  • 7/12 of funding start of February
  • 5/12 of funding start of May

New academies and free schools

  • 7/12 of funding start of February
  • 5/12 of funding start of May

New local authority maintained schools

  • 7/12 of funding end of January
  • 5/12 of funding end of April

COVID-19 note: On Friday 23rd October, 2020, the Department for Education announced that schools with unspent PE & Sport Premium funding from the previous year could carry forward that spending to this year. Following the lockdown of the 23rd March, school remained closed to all students except the children of keyworkers and children with EHCPs. In most schools, it is highly likely that the second tranche of spending has not been fully utilised.

The second tranches were paid on:

  • 30th April 2020 for maintained schools
  • 1st May 2020 for academies, free schools, CTCs, and non-maintained special schools

The only requirement needed for schools to carry forward unspent money is to give brief reasons for their under-spend on their online published report.

Year 7 catch-up payments

The Year 7 catch-up payment was a £500 grant paid to schools (axed in 2020) for each student who did not achieve level 4 or above in reading and/or Maths in their KS2 test although the payment will continue in a different form through a new national funding formula.

Pupil premium payments

Pupil premium payments are paid direct to the school from central government on these dates:

Academies and free schools

  • End of June
  • End of September
  • End of December
  • End of March

Local authority maintained schools

  • Start of July
  • Start of October
  • Start of January
  • Start of April

High needs payments

Pupils requiring High Needs Funding (HNF) will be experiencing a combination of substantial or severe difficulties in the areas of communication, cognitive development, social emotional & mental health, physical difficulty and/or sensory impairment.

The new process requires schools to submit an online application for each high needs pupil whose provision exceeds £6,000 per annum. High Needs Funding is not a reimbursement of actual costs but an additional resource to support a school in meeting the pupil’s high level of special educational needs.

All schools

Usually paid monthly directly to the school by the local authority

Universal free school meals payments

All pupils in years 1 and 2 are eligible and received funding of £2.34 per meal. Additional sums are available for smaller schools who can’t buy in bulk like bigger schools.

All schools

7/12th of the universal free schools payment award is made in July 2017, 5/12 paid in July 2018

COVID-19 catch-up premiums for schools

The government has announced £1 billion of funding to support children and young people to catch up in COVID-19 catch-up premiums.

A one-off universal £650 million will be paid to ensure that all schools have the support they need to help all pupils make up for lost teaching time.

£350m is being provided as part of the “National Tutoring Programme to provide additional, targeted support for those children and young people who need the most help.”

Payments will be made on a per pupil basis – £80 per pupil.

This means a typical primary school of 200 pupils will receive £16,000 while a typical secondary school of 1,000 pupils will receive £80,000.

Special, AP and hospital schools will be provided with £240 for each place for the 2020 to 2021 academic year.

Schools receive the money in 3 tranches, the first two of which has already been paid.

Self-generated income

This includes income from facilities and services, receipts from other insurance claims, income from contributions to visits etc, donations and/or private funds

In conclusion

This summary only scratches the surface of school funding.

There is far more available to schools (like up to 80% rebates on business rates for academy schools and free schools) than the main grants and payments listed here but you can see how regularly they get paid including but not limited to:

  • funding for 6th form students,
  • SEN funding,
  • funding for minority ethnic pupils,
  • standards fund,
  • other government grants,
  • other grants and payments,
  • SSG pupil focused,
  • pupil focused extended school funding and
  • additional grant for schools.

What do schools buy?

As we saw on the last page, when schools get money in, they spend it on the following things:

  • back office costs
  • educational consultants & professionals
  • catering
  • education support staff
  • utilities (light, heat, power)
  • computers and IT
  • learning Resources (books, courses, etc)
  • non-teaching staff costs
  • premises and facilities management
  • supply teachers
  • teachers directly employed
  • general expenditure

Marketing to different types of school with More Than Words

We offer a number of direct marketing services to companies who have the staff and infrastructure to sell into educational establishments.

They are:

You don’t have to buy the entire database – let us know which types of school you wish to sell to and we’ll come back to you with a count and a quote.

If your company does not have the ability to send email campaigns or its own telemarketing team or you want us to run them for you, please ask us about our:

Please call 0330 010 830 or click here to email our direct marketing and marketing databases team.

Sell your products and services direct to UK schools

To speak to an account manager, please call on 0330 010 8300, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.