Find and target decision makers with the budget to purchase your products and services
More Than Words Marketing specialises in direct marketing to business, schools and the public sector. Our B2B telemarketing data provides a contemporary snapshot of British business.
From this marketing data, you can select the decision makers most in need of your product or service from your chosen sector or niche.
Telemarketing is a powerful tool for lead generation.
According to the UK Data and Marketing Association, you will, on average, receive 129 positive responses from every 1,000 calls made where you speak to the decision makers.
This compares with 1 response per 1,000 from email marketing and 44 responses per 1,000 from direct mail campaigns.
69% of business owners and decision makers take calls from sales people with 57% stating that they prefer being contacted by telephone.
If you’re attending or hosting an event, 75% of the people who come will do so because they’ve received either a cold call or a cold email.
Telesales and telemarketing still works.
Why choose our B2B telemarketing data for calls?
Our UK business database contains the contact phone numbers for over 3,000,000 potential customers within UK businesses.
From our business list select those B2B companies with the highest interest in or need for your products and services.
The more precise your targeting, the higher the return on your investment will be.
Ordering the B2B telemarketing data you need for your company
We offer accuracy guarantees on our B2B telemarketing lists. If we miss those targets, we’ll refund you pro-rata or issue you with replacement records.
The telemarketing data list is licensed to you over 12 months giving you the opportunity to:
- build relationships with the decision makers you’re targeting,
- build your company’s credibility, and
- demonstrate the value you offer with your products and services.
Over the 12 months, your account manager is here to assist with your B2B telemarketing list.
More Than Words note: find out more about our outsourced telemarketing campaign service here
Accurate B2B telemarketing data lists for your telemarketers
We have the contact numbers for over 1,000,000 named decision makers segmented into over 2,000 different business classifications.
- Full name for each contact plus salutations
- Contact fields also include DMs’ job titles
- Line of business by SIC2007 or descriptive
- 92% telephone number accuracy guarantee
More Than Words can provide data cleansing services to bring your existing data lists up to date. Let us enrich them with new information fields and contacts.
Target B2B telemarketing data by purchasing responsibility
You can choose which decision makers you contact by purchasing responsibility.
Knowing the right person to contact during your B2B telemarketing campaign will make it easier to
- make a sale,
- generate a lead, or
- begin a longer term business relationship.
Choose the companies you call by:
- the size of their last recorded turnover,
- the number of staff they have, and
- how many branches they operate from.
Telemarketing to B2B businesses
Contacting any prospect on your B2B telemarketing data list can generate productive conversations. It also stimulates interest in your company and its products and services.
When you contact us, ask us about our outsourced telemarketing services to generate an even greater return.
- Book appointments for your reps to attend
- Lead generation opportunities for your B2B sales team to close
- Promote events you’re attending or hosting
- Conduct market research and ask the questions your marketing and sales team want answers to
Combining telesales with other marketing approaches
In a digital era seven or more interactions with your company will precede any contact. This makes telemarketing a core element of any good marketing strategy.
Generate more leads and sales by combining telemarketing with email marketing, postal mail marketing to create real product/service awareness.
- Email marketing – we have over 350,000 decision makers on our B2B email list
- Postal marketing – responses to postal marketing have increased significantly in recent years
How to generate the maximum possible return from B2B telesales
Multichannel marketing has gained prevalence in recent years.
It offers B2B marketers an opportunity to better integrate sales and marketing channels to deliver more consistent promotional messages.
B2B purchase decisions usually require an agreement by committee making the process more complex than targeting consumers.
In fact, according to Harvard Business Review, the number of stakeholders involved in B2B purchase decisions increased from 5.4 in 2015 to 6.8 in 2017.
As a result, it can be difficult for B2B organisations to measure the impact of their marketing campaign.
Conveying a unified message across all sales channels will help any decision maker to feel more comfortable with your company.
It also fosters trust and authority in the decision makers you need to convince at all stages of their buying journeys.
Telemarketing has proven to be an effective means of building personal connections with potential customers over the phone adding to and qualifying the messages directed over email and social media.
How to buy B2B telemarketing data from More Than Words
When you purchase B2B telemarketing data from More Than Words, you’re purchasing from one of the fastest-growing data providers in the UK.
Please call us, email us, or fill out the contact form and let us know what you want to achieve with your next telemarketing campaign.
We’re open during office hours between Monday and Friday.
We’re available on 0330 010 8300 or you can email our telemarketing database team by clicking here . Save