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Find and target decision makers with the budget to purchase your products and services

More Than Words Marketing specialises in direct marketing to business, schools and the public sector. Our B2B telemarketing data provides a contemporary snapshot of British business.

From this marketing data, you can select the decision makers most in need of your product or service from your chosen sector or niche.

Telemarketing is a powerful tool for lead generation.

According to the UK Data and Marketing Association, you will, on average, receive 129 positive responses from every 1,000 calls made where you speak to the decision makers.

This compares with 1 response per 1,000 from email marketing and 44 responses per 1,000 from direct mail campaigns.

69% of business owners and decision makers take calls from sales people with 57% stating that they prefer being contacted by telephone.

If you’re attending or hosting an event, 75% of the people who come will do so because they’ve received either a cold call or a cold email.

Telesales and telemarketing still works.

Why choose our B2B telemarketing data for calls?

B2B Telemarketing database from More Than Words

Our UK business database contains the contact phone numbers for over 3,000,000 potential customers within UK businesses.

From our business list select those B2B companies with the highest interest in or need for your products and services.

The more precise your targeting, the higher the return on your investment will be.

Ordering the B2B telemarketing data you need for your company

We offer accuracy guarantees on our B2B telemarketing lists. If we miss those targets, we’ll refund you pro-rata or issue you with replacement records.

The telemarketing data list is licensed to you over 12 months giving you the opportunity to:

  • build relationships with the decision makers you’re targeting,
  • build your company’s credibility, and
  • demonstrate the value you offer with your products and services.

Over the 12 months, your account manager is here to assist with your B2B telemarketing list.

More Than Words note: find out more about our outsourced telemarketing campaign service here

Accurate B2B telemarketing data lists for your telemarketers

We have the contact numbers for over 1,000,000 named decision makers segmented into over 2,000 different business classifications.

  • Full name for each contact plus salutations
  • Contact fields also include DMs’ job titles
  • Line of business by SIC2007 or descriptive
  • 92% telephone number accuracy guarantee

More Than Words can provide data cleansing services to bring your existing data lists up to date. Let us enrich them with new information fields and contacts.

Target B2B telemarketing data by purchasing responsibility

You can choose which decision makers you contact by purchasing responsibility.

Knowing the right person to contact during your B2B telemarketing campaign will make it easier to

  • make a sale,
  • generate a lead, or
  • begin a longer term business relationship.

Choose the companies you call by:

  • the size of their last recorded turnover,
  • the number of staff they have, and
  • how many branches they operate from.

Telemarketing to B2B businesses

Contacting any prospect on your B2B telemarketing data list can generate productive conversations. It also stimulates interest in your company and its products and services.

When you contact us, ask us about our outsourced telemarketing services to generate an even greater return.

  • Book appointments for your reps to attend
  • Lead generation opportunities for your B2B sales team to close
  • Promote events you’re attending or hosting
  • Conduct market research and ask the questions your marketing and sales team want answers to

Combining telesales with other marketing approaches

In a digital era seven or more interactions with your company will precede any contact. This makes telemarketing a core element of any good marketing strategy.

Generate more leads and sales by combining telemarketing with email marketing, postal mail marketing to create real product/service awareness.

  • Email marketing – we have over 350,000 decision makers on our B2B email list
  • Postal marketing – responses to postal marketing have increased significantly in recent years

How to generate the maximum possible return from B2B telesales

Multichannel marketing has gained prevalence in recent years.

It offers B2B marketers an opportunity to better integrate sales and marketing channels to deliver more consistent promotional messages.

B2B purchase decisions usually require an agreement by committee making the process more complex than targeting consumers.

In fact, according to Harvard Business Review, the number of stakeholders involved in B2B purchase decisions increased from 5.4 in 2015 to 6.8 in 2017.

As a result, it can be difficult for B2B organisations to measure the impact of their marketing campaign.

Conveying a unified message across all sales channels will help any decision maker to feel more comfortable with your company.

It also fosters trust and authority in the decision makers you need to convince at all stages of their buying journeys.

Telemarketing has proven to be an effective means of building personal connections with potential customers over the phone adding to and qualifying the messages directed over email and social media.

How to buy B2B telemarketing data from More Than Words

Get in touch with More Than Words Marketing

When you purchase B2B telemarketing data from More Than Words, you’re purchasing from one of the fastest-growing data providers in the UK.

Please call us, email us, or fill out the contact form and let us know what you want to achieve with your next telemarketing campaign.

We’re open during office hours between Monday and Friday.

We’re available on 0330 010 8300 or you can email our telemarketing database team by clicking here . Save

B2B telemarketing data FAQ

A B2B calling database contains a phone list for telemarketing to businesses and other supporting information on each company included.

There are two ways you can use your B2B calling list and they are:

  • your existing telemarketing team can contact the decision makers on the list
  • you can outsource your campaign to an established outsourced telemarketing services provider.

There is a significant degree of interchangeability between the two terms but, in general:

  • B2B telemarketing is when your company books appointments, generate leads, or updates its databases by making outbound telephone calls, and
  • B2B telesales is an attempt to make a sale over the phone during which payment arrangements with the customer are finalised (for example, taking credit or debit card details there and then or issuing an invoice).

As leading B2B data providers in the UK, we have the following information on every (or nearly every) record on our calling list:

  • Contact title – Mrs, Mrs, Miss, Dr, and so on
  • Contact first name – the name by which people who know the contact well addresses them
  • Contact surname – the family name or surname of the contact
  • Contact job title – the contact’s self-reported job title
  • Phone – the switchboard number of the company
  • Category – the business sector your contact’s company operates in (our list of B2B industries in the UK encompasses over 2,000 trading activities)
  • Legal status – limited company, PLC, LLP, sole trader, partnership

The following fields are contained on every record on your calling list but there is not full coverage.

In brackets after each field is the “coverage” for each record across the database.

For example, there is a 70% coverage for “premises type” across the database. This means that, for every 10 records, seven will contain information about the premises type occupied by the company for which your contact works.

Please let your account manager know when they’re running a count for you about the fields below which are of particular importance to you.

The additional fields on each calling record together with their approximate levels of coverage are:

  • Employees on site – how many employees the company has (90% coverage)
  • Branch count – how many locations the company operates from (90% coverage)
  • Website – the main website URL for the business (75% coverage)
  • Premise type – the types of premises occupied by the business represented by a numeric code (70% coverage)
  • Premise type description – a descriptive of the type of premises occupied, for example health setting, warehouse, etc (70% coverage)
  • Turnover band – the company’s last reported annual revenue (60% coverage)
  • Year started – the year the company, in its original or current form, began trading (40% coverage)
  • Company registration number – supplied by Companies House upon incorporation (8% coverage)
  • Incorporation date – the date on which the business was incorporated at Companies House (8% coverage)
  • Net worth – the positive or negative value of the company according to their last publish accounts (7% coverage)
  • Profitable or loss-making – a numeric code indicating whether the company made a profit or loss in its previous financial year (2% coverage)
  • Profit percent change over previous year – a percentage figure indicating the percentage to which the profit of the company increased year on year as shown in the company’s previous two full reported financial years (2% coverage)
  • Sales increase or decrease over previous year – a figure in pounds showing any increase or decline in the company’s revenue in the last reported financial year (2% coverage)

For all of the records on our B2B telemarketing lists, we list either the “company leader” or the “most senior contact”.

In addition, we maintain and update a substantial database of other decision makers more narrower financial and budgetary responsibility.

The eleven other types of decision maker we hold are:

  • engineering
  • facilities
  • finance
  • fleet
  • health and safety
  • HR
  • marketing
  • operations
  • purchasing
  • sales
  • telecommunications

The numbers we have for these classifications are less than the over 1 million we have for “company leader” or the “most senior contact”.

However, for some of the areas, we do actually have tens or hundreds of thousands of contact names.

Yes – we have information on the number of staff employed by 90% of the businesses on our calling list and information on turnover for around 60%.

Let us know the sizes, locations, and sectors of the companies you wish us to include on your bespoke SME business database for telemarketing.

We do not sell B2C telemarketing databases primarily because:

  • there is not legal certainty over the “legitimate interest” principle when calling consumers and
  • there are over 20m numbers on the Telephone Preference Service (TPS) meaning that the remaining pool of non-TPS number is not large enough for us to create a viable regularly-updated product.

There are B2C data providers in the UK offering consumer telemarketing databases do exist and many of the lists are on sale from reputable and long-established firms.

However, we caution that you carry out full due diligence on the telemarketing data providers you approach before committing to make a purchase.

Yes – we have the direct inbox details for over 350,000 UK business decision makers on our wider UK business database.

We can add them to your B2B calling database for a small charge. Please ask your account manager for more information.

Yes – we have postal details for over 3,000,000 UK businesses and the decision makers in them.

We can add them to your B2B calling database for a small charge. Please ask your account manager for more information.

Yes. We ensure compliance to both GDPR and PECR when we are compiling calling lists.

We also ensure that the suppliers we use are also GDPR and PECR compliant too.

Please ask your account manager to send you a copy of our GDPR policy if you want to find out more about it.

We charge per 1,000 records subject to our company minimum order.

We’re in a competitive marketplace and we want you to make a return on your investment with us so it’s our company’s policy to make our B2B calling lists as affordable as possible without comprising quality or efficacy.

Once we have sent you your B2B calling list, you can use it for the 12 months following purchase.

At the end of the twelve months, you then need to relicense the data in order to be able to continue using it.

There are three exceptions to this rule however.

You can remain in touch with the contacts on your B2B calling list if, as a result of a telemarketing campaign you have carried out to them:

  • a decision maker has purchased from you,
  • you are in dialogue with a decision maker but a purchase has not yet taken place, or
  • a decision maker has confirmed to you in writing that they wish you to stay in touch with them (please keep your written records up to date during the course of the year).

These are standard terms offered by all UK telemarketing list providers.

Contact us about our B2B telemarketing data service

To speak with an account manager, please call us on 0330 010 3495, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.



    B2B calling lists – interesting links and more information

    If B2B cold calling is new to your company or if you’ve not used this approach for a few years, we’ve compiled a list of links to useful articles to help you understand how this approach works today:

    Each B2B calling list and each B2B telemarketing campaign is unique – speak with one of our account managers to help you plan a campaign which delivers the highest number of new sales and the highest volume of new revenues for your business.

    To buy B2B calling lists from More Than Words, please call 0330 010 3495 or you can click here to email us.