4,200% returns achievable
Named email addresses
Quality threshold guarantees
Account manager support
Fully GDPR compliant
Design/send service available

Welcome to More Than Words’ bespoke B2B email service

Taken from our comprehensive UK business database, More Than Words’ extensive, continually-updated, and GDPR-compliant B2B email database contains over 350,000 high-value decision makers for you to choose from.

1. Choose the data most relevant to your B2B company

Your account manager will be an experienced B2B marketer, who can help you select the most relevant target email addresses from our extensive database for your personalised B2B mailing list.

Enrichment of your targeted B2B email list, through choosing only the email addresses for decision-makers most likely to need your products or services, helps you to lower the overall cost of your professional email list.

The lower your initial investment, the higher the returns you’ll enjoy.

What if you target multiple audiences at the moment and you want to keep your costs down?

Then ask us to run a search for you on the number of email addresses we have for decision makers in your most profitable sectors first.

Make a return on those target clients first and ask us for a further database covering other sectors later.

2. Full support with accuracy guarantees

You can use your email marketing list for 12 months from the point of purchase, during which time your account manager will be on hand to support you.

If you have any questions, comments, or concerns, please get in touch with them.

You also have access to two different types of support free of charge:

  • technical support – please get in touch if you need any technical help with your B2B marketing list.
  • advertising support – we can give advice, feedback and recommendations on any email you create in-house before you send it.

3. Our usage licence

We sell B2B email data to our clients on a 12 month license.

You may use the contact data a maximum number of 12 times during the licence but, after 12 months, you’ll have the opportunity to relicense your business data (normally for a discounted rate) so that you can continue using the contact information.

Following the 12 months, your sales team can still remain in touch with any decision maker who has contacted you as a result of sending campaigns without the need to relicense the database.

Making the most of your email data

B2B Email Marketing from More Than Words

B2B email marketing is an inexpensive form of direct marketing which allows you to find and remain in contact with potential customers you choose.

There are considerable benefits to regular communication with your prospective future clients.

After you’ve purchased a database we recommend the following steps to generate the maximum return on your investment:

  1. Choose the right ESP (Email Service Provider)
  2. Engage through email formatting
  3. Humanise your emails
  4. Measure success

1. Choose the right ESP (Email Service Provider)

Access to great email service providers is just as important as finding the right B2B email list providers when it comes to ensuring a smooth-running campaign.

ESPs often offer clients ready-to-use email templates that allow you to customise emails with your own images, layouts, fonts, social media buttons and links to create an engaging and professional-looking final product.

Compliance with spam laws is a key factor when working with database and email marketing.

Choosing the right ESP offers you an easy way to guarantee compliance as their services incorporate data protection features like opt-out buttons and bounce management tools.

You can also use ESP A/B testing features to test which messages deliver you the greater responses.

With A/B testing, you send two versions of the same email to different groups monitoring how each performs.

The performance reports your ESP will produce for you will give you the information you need to know which types of business email work best.

Popular ESPs include MailChimp, HubSpot, Constant Contact, DotDigital and Adobe Campaign.

More Than Words note – if you’d prefer us to broadcast the emails to clients on your behalf, please click to read about our managed B2B email marketing campaigns.

2. Build up marketing touches by using your B2B email marketing list once a month

Research suggests that a prospect needs to be exposed to 10 marketing touches from first contact to purchase.

Over the course of time, your marketing gently steers clients through the sales funnel or the buying cycle to the point of purchase.

Client’s trust in and knowledge of your company established during this time leads to stronger, longer-lasting relationships.

3. Write engaging emails

As previously mentioned, the majority of ESPs offer pre-designed, effective and engaging email templates.

However, the written content you include on your business email is very important – it must engage, persuade, and inform your potential clients.

Do remember that More Than Words is more than happy to look at and give feedback for any email or newsletter you design as part of our B2B database package.

More Than Words note – we offer an email copywriting service to clients wanting help with the content of their email. Our email copywriting service is included in our managed B2B email campaign service.

4. Measuring your success

One of the major benefits of direct marketing is that, by actively targeting your desired customers, you can better analyse how and why your marketing approaches are performing in the way that they are.

Your ESP’s campaign management system (CMS) will provide you with detailed reports on the success of every email you send.

Through this, you can identify and track key metrics to measure the success of each campaign and adapt future campaigns accordingly.

Accurate, up-to-date and compliant business email list from leading UK B2B data brokers

The right business data can deliver a turnover return on your investment of £42.24 on every £1 spent, according to the UK Data and Marketing Association.

The majority of our clients renew year after year with us because the email marketing campaigns they run using our data:

  1. deliver a constant stream of high-quality leads and
  2. result in lower costs per lead, costs per sale, and costs per customer acquisition than all other forms of direct marketing.
B2B database from More Than Words Marketing

Managed service vs database-only

If you have little or no experience of running email campaigns, we would recommend that you use our managed B2B email marketing campaign service instead.

With our managed services, we design and write the emails for you over a period of 12 months.

We run one campaign to your targets every month and, three days after each dispatch, we send you a full report showing how recipients have interacted with your campaign.

If you’re unsure whether to purchase email data for your own use or to purchase a managed campaign instead, please do get in touch with us to explore both options.

More Than Words note: Click to read more about our 12-month managed B2B email marketing campaign service.

Order email data for your company

Get in touch with More Than Words Marketing

We’re open during office hours between Monday and Friday.

Please call us, email us, or fill out the contact form and let us know who you want to target and what you want to achieve by sending campaigns to the recipients you select on our leading company email database.

We’re available on 0330 010 8300 or you can contact our marketing databases team by clicking here.

Email Database - FAQ

We deliver your B2B email database to you via email or secure online transfer in one of the following formats:

  • Microsoft Excel,
  • Microsoft Access, or
  • comma-separated value.

Throughout your time with us, your account will be managed by an experienced member of staff with many years’ experience in helping clients make the most from their B2B email database.

We offer free technical support on how to use and manipulate your B2B email database by phone and by email.

GDPR happened in 2018.

As a result, fewer companies are buying in a B2B data list for marketing than before, even now.

But the companies which continue to benefit the most from GDPR are the companies which kept faith with email marketing.

Their emails are no longer fighting for attention against significant volumes of other B2B marketing emails like they were before.

The DMA reports that, post-GDPR, email marketing campaigns benefit from:

  • higher open rates,
  • higher click through rates, and
  • fewer opt-outs.

We see this ourselves in the campaigns we run for clients every day.

56% of marketers say that the GDPR was “good” for their business.

More Than Words provides clients with a wide selection of target businesses with accurate, compliant, and up-to-date B2B email lists for UK campaigns.

The following information is contained on each record on our UK business database in addition to the contacts’ email addresses:

  • Contact title – Mr, Mrs, Miss, Dr, and so on
  • Contact first name – the first name by which the contact prefers to be addressed
  • Contact surname – the surname or family name of the contact
  • Contact job title – the job title of the contact
  • Contact email – the direct email address of the contact given to the telephone researcher
  • Category – the line of business the company operates in
  • Employees on site – number of staff employed by the company (approx. 90% coverage)
  • Company registration number – as registered with Companies House (approx. 8% coverage)
  • Incorporation date – as registered with Companies House (approx. 8% coverage)
  • Turnover band – as registered with Companies House (approx. 60% coverage)
  • Net worth – as stated in the company’s last published accounts (approx. 7% coverage)
  • Profitable or loss-making – the size of the profit or loss indicated in the company’s last published accounts (approx. 2% coverage)
  • Profit percent change over previous year – whether profits have increased or decreased from the company’s previous trading year (approx. 2% coverage)
  • Sales increase or decrease over previous year – a pound figure showing the level of increase or decrease in company turnover (approx. 2% coverage)
  • Year started – the year in which the original company started (approx. 40% coverage)
  • Website – the website address of the business (approx. 75% coverage)
  • Premise type – a code indicating the type of premises occupied by the business (approx. 70% coverage)
  • Premise type description – a description of the premises (approx. 70% coverage)
  • Branch count – the number of sites across which the business operates (approx. 90% coverage)
  • Legal status – limited company, PLC, LLP, sole trader, partnership

The coverage figure returned in brackets refers to the frequency of occurrence of information in that field across the entire database.

For example, a 50% coverage means that 50% of these fields are complete across the entire database.

This does not mean that the data you buy from us is guaranteed to have this coverage. If a field is particularly important to you, please let your account manager know when you speak with them.

Although the majority of the decision makers on our database are managing directors, the decision makers are classified using the following labels:

  • Company Leader
  • Engineering
  • Facilities Decision Maker
  • Finance Decision Maker
  • Fleet Decision Maker
  • Health and Safety
  • HR Decision Maker
  • Marketing Decision Maker
  • Most Senior Contact
  • Operations Manager
  • Purchasing Decision Maker
  • Sales Decision Maker
  • Telecommunications Decision Maker

There are two types of emails that More Than Words sells its customers:

  1. personalised emails, for example mark@morethanwordsuk.co.uk and
  2. generic emails, for example enquiries@ morethanwordsuk.co.uk

There are lots of different reasons why there are these two types of email.

The vast majority of the email addresses on our database are personalised but we do also offer generic email addresses to clients who want them.

However, when you get in touch with us, we’ll assume that you want personalised email addresses and only search for and supply you with them unless you tell us otherwise.

Is there any value in generic email addresses? Why are they sometimes collected instead of personalised email addresses?

When we’re collecting email addresses, we ask which email address a company would prefer to be contacted at.

There is a general divide between companies with 49 or less staff and companies with more than 50 staff.

Companies with 49 or less staff

Most companies on the B2B database with 49 staff or less will be run by their original owners who will have built up the business over a number of years.

When the founders are still involved in running a business, they will have given some power to their colleagues but not that much.

Around one in three companies of this size will give a generic email address as their primary point of contact.

Why?

At this size of company, the owners/founders will want to see what the staff they have delegated responsibility to are getting up to.

For companies of 10-25 staff, there may be an active process of transfer to staff members beginning.

For 26-49 staff, that will be at a more developed stage.

For most business founders, the early years of opening and running a business is them taking on virtually every part of running that company themselves.

The prime motivation is for survival and growth.

During this time, most founders will be going through a crash course about running a business themselves and they’ll be less likely to trust employees with making sure the company can meet its bills and pay its staff.

As time goes on and trust in the core abilities of staff members grows, the job of running the business is gradually spreading from just the founders to the founders & their developing management team.

So, why do many of these companies prefer to be contacted at a generic email address when they could give the Managing/Finance/Sales Director’s email address instead?

Because responsibility is beginning to be shared across a number of people but the boundaries might not be clearly defined yet and may overlap a number of people, it is the better bet that if an email is received by all decision makers and influencers, it will get to the right person.

For example, in More Than Words, any emails going to info@ or enquiries@ will be received by both directors, the office manager, the senior sales manager and the sales managers.

As this is the case, the particular query, comment or complaint will be received by the correct person and it won’t need redirecting to the correct person as the assumption is that it will be handled by the most appropriate person.

Personalised emails

Personalised emails, particularly with smaller companies, will generally always get to the person with the purchasing responsibility you’re after.

If they do not have direct responsibility, they will always almost have sway over the decision-making within the business.

If we fail to meet our own quality thresholds in dat we provide you with, we’ll either replace the surplus records or refund you pro-rata.

We offer:

  • 85% email deliverability (excluding soft bounces)
  • 92% telephone number accuracy
  • 98% postal address accuracy

Yes – we can send emails to your B2B email database for an additional charge.

Please click to find out more about out B2B email marketing campaign service.

More Than Words is one of the fastest growing email providers in the UK.

When we compile an email address list for a client, our focus is on quality and not quantity.

The role of email marketing companies in your business should be to engage the right decision makers at the right time with your advertising message.

To do that most effectively, the email database you work from needs to be up-to-date and only list decision makers with responsibility for purchasing your products and services.

You can call or email us to talk about the email data you want.

Phone us on 0330 010 8300 or email us by clicking here.

Find out more about our UK B2B email database

Call us now to receive more info on 0330 010 8300, click here to email us, or fill out the form below.



    B2B email lists UK – interesting links and more information

    Despite the introduction of GDPR, UK B2B email marketing is producing an even greater return on investment for the companies which integrate it into their marketing mixes than it has historically delivered.

    If you’re researching whether to purchase a B2B email database for your company, we have included below six articles we feel will be of help and benefit to you from other experts in the industry:

    B2B data services from More Than Words

    When you deal with us, you can select just the contacts you want for your bespoke business mailing lists. To talk with us, please call us on 0330 010 8300 or you can email us at B2Bemaildatabase@morethanwordsuk.co.uk for more information and support.