There will be more available jobs than candidates
With more job vacancies than skilled people to fill them, the balance of power has tipped in favour of job seekers.
This is a feature across many industries and both public sector and private sector businesses.
With so few skilled and talented people, recruitment agencies face challenges throughout the hiring process.
This is especially true when negotiating pay and contract benefits.
Remote working is becoming increasingly popular among employees.
This means that employees in the United Kingdom are now able to work for any business, anywhere in the world.
This, combined with a global skills shortage, has forced recruitment agencies to abandon localised and in-person recruiting tactics.
They now broaden their clients to include those looking for any talent in their area of expertise.
During 2022, business management teams will be putting a lot of effort into reducing employee churn.
Higher salaries and benefits have worked to encourage management to cultivate existing employee relationships. This is to retain skilled talent, rather than find candidates for existing roles.
For those working in recruitment services, the challenge is now to create stronger acquisition strategies linked to retention.
Recruitment firms must ensure that candidates are carefully onboarded and given learning and career development opportunities in new roles. This will keep them invested in their employment contract.
Automating recruiter processes and integrating AI
In spite of new challenges in both the private and public sector, UK recruitment agencies have adapted to changes in the market.
In 2021, the most effective recruitment solutions involved using automation and AI software in recruiting processes than in any previous year.
This resulted in improvements to key recruiting metrics like time-to-hire, quality-of-hire, and cost-of-hire to recruit.
What do recruitment agencies buy?
Recruitment agencies in the United Kingdom require all of the standard products and services that other firms require.
They tend to be cash-rich companies. This makes them an attractive target for marketing and salespeople to focus on when seeking new clients.
There are some services that are more important to recruitment services, however.
We list some of the most popular products and services we help our existing clients market to the sector below.
General business services
All recruitment agencies will work with a number of general and professional services firms across the UK. This is because of the contractual and high-value nature of their work
These include and are not limited to:
Skilled people for general accounting and bookkeeping. R&D tax credit claims on innovative IT software platform creation, payroll services, and more.
For businesses in the sector with a turnover of £6m or more, they will also need the services of an auditor.
Each recruitment agency must deal with multiple legal threats to it. These include threats from business clients unhappy with a new hire or contract.
Data theft is also rife in this industry when a recruiter leaves one agency to join another or set up their own agency.
As a direct employer, they will need to ensure staff are treated correctly and legally. If they offer temporary contracts, they will also need to be sure temp workers’ contracts are correct and legal.
Website services and web development solutions
With more than 35,000 competitors, each recruitment agency must stand out to attract the attention more of companies (which pay recruiters’ fees).
A recruiter website must work well on all devices and they require a responsive website to operate properly on desktop, laptop, tablet, and mobile.
In addition to operating correctly, a recruitment business website must also be easy for users to navigate.
Website content services
In order for a recruitment agency website to rank higher and be found by decision makers within companies and candidates, it must rank highly on Google’s search result pages.
If it doesn’t achieve outstanding results, they are unlikely to achieve the volume of traffic from the people they need to appeal to.
In addition to website page writing, companies are investing in content marketing and copywriting service.
They are looking to offer blogs and articles on:
- salary advice,
- career change,
- what experience employers are looking for,
- the best answers to give at interviews,
- how employers read and perceive people’s CVs.
Mobile app development solutions
As technology advances, people are migrating to new mobile-based services to help candidates in the United Kingdom to find jobs.
The best recruitment agencies are developing mobile apps which work as a form of outsourced recruitment solution. They perform a range of tasks from connecting to candidates’ LinkedIn profiles to Tinder-style right-swiping matching services to recruiter network building apps.
Larger and more established recruiters with experience in major IT and website projects would be the best prospects to approach with this type of service.
Information technology (IT) services and solutions
Almost all of the best recruitment agencies in the United Kingdom now use specialist recruitment software to run their businesses and to offer their service to both candidates and clients.
There is already a wide range of choice available of specialist recruitment software. There are opportunities for companies which can offer a service which makes off-the-shelf software packages bespoke to the business processes of each recruiter.
Artificial intelligence IT services have also recently begun to be offered and many predict that they will revolutionise the internal processes of recruitment service providers.
Exhibitions and conferences
Many recruitment professionals in the United Kingdom focus their attention on finding suitable job seekers for their clients by taking out stands and booths at exhibitions and events.
Businesses with the necessary experience offering services like brochure printing, event stand design and build, and audio/visual equipment have an opportunity to introduce their products and services to a receptive audience.
Content services and solutions
In the way that many businesses now focus on building an employer branding profile to attract candidates, a recruitment specialist must do the same to convince candidates to register with them to access their opportunities.
Recruiter branding is an attempt to gain control of what candidates and business decision makers think of a recruiter’s services.
Most job seekers now look first to a job site to find the jobs and employers they want to work for.
Given the online level of competition between employers to attract suitable candidates, job adverts now needed to be worded to not only attract enquiries but also be found on job sites and Google much easier.
List of recruitment agencies managed marketing service
Our managed marketing service includes: