More Than Words note – looking for SIC codes for plumbers? The code is 43200 – “Electrical, plumbing and other construction installation activities”
Marketing to plumbers
Direct marketing is a great way to put relevant offers in front of decision makers with budgets and a need for your products or services.
Any marketing activity that connects a business directly with their prospects or customers is direct marketing.
Direct marketing messages are action-orientated. They ask the prospect to act upon receiving the message (sign up, click to website, register interest, etc.).
It works well when coupled with a targeted database like our approved plumber list since it allows businesses to tailor their messages to individual clients.
Email marketing to plumbers
Marketing via email is cost-effective and has a consistently high return on investment (ROI) for smaller businesses.
A Direct Marketing Association study found businesses could expect an average ROI of £42 for every £1 spent on email marketing.
Combine your B2B email database with email marketing software to maximize your chances of success.
Creating and sending email campaigns is easy with email marketing platforms.
Many platforms provide templates and other design tools for creating professional marketing emails.
By tracking metrics such as click-through rates and conversions, you can adjust your campaign over time.
Telemarketing to plumbers
When your telemarketing campaigns are targeted towards plumbers that are most likely to need your product or service and direct, you’ll generate more quality leads with fewer wasted calls.
The B2B telemarketing data we provide you will enable your representatives to start a dialogue with your prospects, allowing you to build trust and qualify your data.
You can also quickly determine whether a prospect is interested in your product/service, so you can focus your marketing on the strongest prospects.
Do you want us to market to your list of plumbers instead?
Why not let More Than Words handle your marketing campaigns?
With managed B2B email marketing campaigns, businesses can access and use the experience of skilled marketers instead of having to hire or train their own.
Managed B2B telemarketing campaigns are popular with clients who want to run a telemarketing campaign but do not know how to do it themselves.
Moreover, the team of copywriters, designers, campaign planners, and telemarketers at More Than Words Marketing can provide feedback on your marketing campaigns.
In addition, we provide full reporting of each campaign and help you make sense of the metrics so that you can see what areas need attention.
Selling to plumbers
Plumbers are highly skilled workers that often command a high wage.
In a competitive market, it is crucial that they provide good value for money in order to maintain their position.
Climate change and rising energy prices have increased the demand for energy and water-saving technologies.
The internet has made customers more informed than ever, so plumbers are under increased pressure to keep up with changing plumbing needs.
What do plumbers sell?
Customer relationships are a plumbing service professional’s greatest asset in growing their business.
They may also seek out new service opportunities, and may be open to suggestions of ways to improve their service. For example:
- Service vehicles that are branded offer a more professional first impression and work as a travelling advertisement for a plumbing company.
- The tools and products needed for each plumbing issue should also be carried with the plumber.
- In hard water areas, descaling or softening systems can be popular.
- With every plumbing job, not just call-outs for a leak, plumbers should check their customers’ water pressure. Customers will be able to plan for any future plumbing problem if they understand potential issues.
- If necessary, plumbers may carry pressure reducing valves (as long as they conform to water fittings regulations).
- Drain clogs can be inspected with a sewer camera.
It is crucial that businesses selling to plumbers research the market and find out what they can offer that will help them to corner the market within their niche.
Market the benefit to your prospects, rather than the features or benefits of the product or service.
Plumbers vs heating engineers
Many plumbers work with a heating engineer in order to work safely with central heating.
A heating engineer deals with boiler installation, thermostats, and the hot water cylinder in a home, whereas a plumber will work on a burst pipe, broken taps, toilet and water supply issues.
Heating engineers are usually registered with Gas Safe.
Gas Safe registration can also be obtained by a plumber, which can cause confusion about who to target for boiler repair products and services.
While a plumber will be Gas Safe registered, they might not be authorised to work on gas boilers.
It is worth using telemarketing to confirm these details with your prospects.
Find out more about our database list of plumbers
With More Than Words’ list of national and local plumber contacts, businesses are able to get in touch with the right people within this important sector to generate the greatest number of leads and sales.
For more information on our list of plumbers please call 0330 010 8300 or you can click here to email our marketing databases team.