One standard email marketing message can be adapted to create a solution that feels specific to the needs of the individual.
This can be achieved by simply segmenting your list and sending a slightly different message to each group.
2. Identify high-value contacts
Our managed email marketing service provides full analytics for each of your transmissions. This enables you to identify the more-interested and most-engaged recipients.
We suggest focusing on these contacts first when sending follow up emails or using telemarketing, as these will be the most likely to convert.
3. Conversion-focused marketing communication
Making conversions can be as simple as contacting a lead at the right time.
Over 12 months of marketing messages, you will be able to better predict how a message will fare before you send it.
Using the knowledge you have garnered over the course of the year and the connections you have pinpointed as your most highly-engaged, it will be simple to construct the right message to bring in new business.
Our managed email marketing campaigns to the transport sector
If you purchase our managed email marketing campaigns to the transport sector, our expert team of copywriters and designers will create a compelling and eye-catching email to send out to the contacts you’ve chosen once a month.
After three days, we send you a full analytics report showing:
- which recipients opened your email and how many times,
- recipients who clicked through to your website and how many times, and
- any recipients opted out of being included on future campaigns
For direct replies and queries you receive from your campaign, we will forward those to you within half an hour of receipt for immediate follow-up.
Telemarketing campaign to the list of haulage companies
You set yourself apart from the other businesses contacting a haulage company by adding the human element to your marketing campaigns.
Most businesses find that a combination of email marketing and telephone marketing approaches have a far higher rate of conversion than either of these strategies on their own.
In order to build a stronger connection with contacts from your UK delivery companies list, we offer follow-up outsourced telemarketing services.
Our telemarketing team know the latest news and supply chain best practices, as well as how to appeal to your contacts – increasing the likelihood of a sale.
We will contact a combination of:
- the transport companies on the database you most want to do business with and
- the haulage services who open your email and click through to your website the most.
We will provide you with an online campaign folder where you can view these calls as they happen in real time and manage any follow up actions required.
Ordering your copy of the transport companies database
To find out more about our UK haulage company database, please call us on 0330 010 8300 or click here to email us.
Ask us how we can work with you to market your products to businesses across the transport and logistics sector.