More Than Words’ list of car and vehicle dealers is a comprehensive database of car dealerships in the United Kingdom (England, Wales, Scotland, and Northern Ireland).
The UK automotive industry is a significant and vital part of the UK economy, worth an average of £78.9bn annually and adding £15.3bn to the economy.
However, car and vehicle dealers in the UK are facing a challenging time following a consistent downward trend in car sales since 2018. In 2019 around 2.7 million motor vehicles were sold in the UK, down from a peak of approximately 3.1 million units in 2016.
What’s on our car dealer database in the UK
Part of our extensive UK business database, the count for the number of new dealers we hold data for is as follows:
- 4,702 vehicle dealerships,
- 4,389 contact names for decision-makers within car dealerships,
- 4,112 phone numbers for the main switchboard, and
- 2,789 direct decision maker emails for dealerships (including website address).
Additionally, the count for used dealers on database is as follows:
- 5,911 dealerships,
- 5,478 contact names,
- 4,552 phone numbers, and
- 2,193 email addresses (including website address).
To find out more, please call 0330 010 3495 or you can click here to email our direct marketing team.
More Than Words note – looking for data on SIC codes for car dealers? There are a few. UK SIC code 45100 is for the “Sale of motor vehicles”, 45110 for “Sale of cars and light motor vehicles”, 45111 for “Sale of new cars and light motor vehicles”, 45112 for “Sale of used cars and light motor vehicles”, and 45190 for “Sale of other motor vehicles”.
Car dealer marketing database FAQ
What details are included with your data?
The range of data fields included for each entry on our list of car and vehicle dealers are as follows:
- salutation (Miss, Mrs, Mr, Dr, Sir etc)
- contact name, with separate fields for first and last name
- name of car dealership
- job title as reported by the contact
- dealership legal status
- full postal address (generally the main site)
- telephone number for the dealership main switchboard
- email address
You don’t have to buy the entire database. Let us know which types of vehicle and car dealerships are of the greatest importance to you and we’ll search through our list to find them so you only have the company and contact details of your exact target market.
Do you offer quality guarantees on your database of car dealers?
You may be wondering, why not just find the names of car dealers online by using the data contained on the listings at Autotrader or Motorpoint?
At More Than Words we understand that it is the quality, not the quantity, of the data you have that makes your marketing campaigns successful.
We offer the following guarantees on the data contained on our car dealer marketing list:
- 85% email deliverability (excluding soft bounces),
- 92% telephone number accuracy, and
- 98% postal address accuracy.
Sending emails to car dealers
Our list of car dealers can be as B2B email database to send email marketing campaigns to this target market.
Email marketing is a popular method of direct marketing thanks to its low cost and high return on investment. In 2019 Campaign Monitor found that, on average, for every $1 spent on email marketing, businesses saw a $44.25 return.
Email is also easy to use, even for businesses with little or no experience.
When you’ve purchased our database of UK car and vehicle dealers, all you need to do is find an email marketing service provider such as Constant Contact or Mail Chimp. There are specialist suppliers of email broadcast services which specialise in bought-in lists – please ask your account manager for more information when you call.
From there you can upload contact information and use email templates to create and send quick, effective marketing campaigns.
These services also have inbuilt analytics and insight tools that help you to measure the success of your campaigns, A/B test subject lines, content and imagery and refine your campaigns over time.
Telemarketing to car dealers
The main benefit of B2B telemarketing data is that it provides your sales teams with the information they need to market your products and services and to build a personal connection with your contacts.
The interactive nature of telemarketing calls allows you to instantly gauge the level of interest a contact has and create a rapport that makes them feel warmer towards your business and more likely to convert.
Telemarketing is an effective tool for generating leads as you can set appointments and explain the features and benefits of your products and services clearly, making contacts feel more confident in listening to you.
As a potential supplier, being able to demonstrate some know-how about the market and technical issues they face could be key to ensuring that they take you seriously.
Can More Than Words’ team market to my list of UK car dealers on my behalf?
If your business doesn’t have the time or ability to carry out email or telemarketing campaigns at this time, why not let More Than Words do it for you?
We provide managed B2B email marketing campaigns to clients that need them, working from the personal list of UK car dealers chosen by you and using our experienced designers, copywriters and campaign planners to create your campaign.
Outsourced email marketing can be beneficial to businesses who don’t have the marketing expertise to create their own campaigns right away.
We can also offer our own perspective on your offers, products and services, helping you to use the right elements to target your contacts – thus improving your response and conversion rates.
Similarly, our managed B2B telemarketing campaigns are a great way to save time and cut costs.
Our experienced telemarketers have the skills to pitch your products/services, overcome objections and close quickly and effectively.
Our managed telemarketing campaigns also guarantee that you have someone dedicated to monitoring your campaign, giving it the time and focus necessary to get the best results possible.
Postal marketing to car dealers
More Than Words does not provide a managed postal campaign service. However our business to business mailing lists can be used by 3rd party mailing houses who can provide this service for you.
Selling to car dealers
Car dealers order their inventory based on a number of factors including their own understanding of the market, feedback from their customers and advertising.
To effectively sell to the dealers on your list you will want to harness all three of these elements.
Remember that car dealers, just like any other business, are looking to make a profit and keep their customers happy so that they return.
You want your products or services to provide them with value – both for them financially and transferrable to their customers.
Make sure that your marketing communications recognise the benefits that your products and services provide to them, the customer, as opposed to the features and technologies you are particularly proud of.
Include feedback from previous customers, especially those that work as car dealers or in dealerships. Social proof is one of the most powerful marketing tools for any business, but especially those in extremely technical sectors.
Get more information about our list of UK car dealers
With More Than Words’ UK car dealer database, your business can get access and market your products and services to the decision-makers in car dealerships all over the UK that have the most need for them.
For more information on our database of car and vehicle dealerships, please call 0330 010 3495 or you can click here to email our marketing databases team.