List of car dealers for direct marketing campaigns

More Than Words’ list of car dealers is a comprehensive database of dealerships in the United Kingdom.

The UK automotive industry contributes more than £11.9 billion to the UK economy, worth more than £60.2-billion in turnover.

It represents 11% of total UK exports, with around 156,400 people directly employed in manufacturing and over 797,300 in the automotive sector.

However, car sales in the UK have continued to decline since 2018.

As a result of the reported semi-conductor shortage and the war in Ukraine, car buying in the UK fell by almost 16 per cent in April compared to the same period last year.

That’s despite the fact that showrooms were open in April 2022 after partially shutting down in April 2021 due to Covid.

List of car dealers for marketing

As car dealers face a challenging time, they look for innovative products and solutions to sell their products, save money, and expand their businesses.

What’s on our car dealer database in the UK

Part of our extensive UK business database, our list of car dealers contains details for independent and franchised prospects including:

New car dealerships

  • 4,702 vehicle dealerships,
  • 4,112 phone numbers, and
  • 2,789 email addresses

Used car dealerships

  • 5,911 dealerships with contact names,
  • 4,552 phone numbers, and
  • 2,193 email addresses.

Our two levels of service

1. Car dealership database

  • a comprehensive list of car dealerships,
  • company email addresses,
  • the data can be used for 12 months after purchase, and
  • each entry contains multiple fields.
Marketing to car dealers in the UK

2. Send three email campaigns, one marketing design, and complete follow-up reports for each campaign

  • the email design is created by our own copywriters and designers,
  • three email broadcasts sent through our servers for maximum deliverability, and
  • full reports are included in every email campaign.

3. After-sale support

  • if you need assistance using the data you purchase, we have in-house data technicians to help you.

More Than Words note – looking for data on SIC codes for car dealers? There are a few.

UK SIC code 45100 is for the “Sale of motor vehicles”, 45110 for “Sale of cars and light motor vehicles”, 45111 for “Sale of new cars and light motor vehicles”, 45112 for “Sale of used cars and light motor vehicles”, and 45190 for “Sale of other motor vehicles”.

Using email to contact car dealers

Our car dealer database can be used as a B2B email list to send email marketing campaigns.

Research from the Direct Marketing Association has found that email offers an average £42 return for every £1 spent by marketers.

Results are easy to track via Google Analytics and a wide range of email marketing platforms.

Many businesses find it easier to send mass marketing emails using an email marketing service provider such as Constant Contact or Mail Chimp.

You can use these tools to

  • create emails from a template,
  • measure the success of your campaigns,
  • A/B test subject lines, content, and imagery, and
  • refine your campaigns over time.

Telemarketing to car dealers

Telemarketing data for B2B sales is useful for sales representatives to market your products and build personal connections with clients.

During a telemarketing calls you can gauge an individual’s interest level. You can also develop a rapport that makes them feel warmer towards your business and more likely to convert.

Telemarketing is an effective means of generating qualified leads, particularly from any local dealer.

As you set appointments, you can explain features and benefits of your products clearly.

Demonstrating some understanding of the market and technical issues they face is key as a potential supplier.

More Than Words can help

If your business doesn’t have the time or resources to carry out email or telemarketing campaigns at this time, why not let us do it for you?

fully managed outsourced marketing services

We provide managed B2B email marketing campaigns to clients that need them.

We will use your personal list of UK car dealers, as well as copywriters and campaign planners to create your campaign.

For businesses lacking marketing expertise to develop their own campaigns right away, outsourcing email marketing can be beneficial.

We can offer our own perspective on your offers, products and services, and insight into the buyer market you are looking at.

We will help you to use the right elements to target your contacts – thus improving your response and conversion rates.

Similarly, our managed B2B telemarketing campaigns are a great way to save time and cut costs.

Our experienced telemarketers have the skills to pitch your products/services, overcome objections and close quickly and effectively.

Our managed telemarketing campaigns also guarantee that you have someone dedicated to your campaign.

They can give the time and focus necessary to get the best results possible.

Selling to car dealers

In contrast to a private seller in the quality vehicle market, an authorised dealer orders inventory based on a variety of set metrics.

These will include market research into car prices and car finance options, car reviews online, customer feedback, and advertisement.

In order to sell effectively to dealers on your list, you will need to take advantage of all three of these elements.

Just like any other business, car dealers want to make a profit while keeping their customers satisfied so that they will return.

The value of your products or services should be both financially beneficial to them and transferrable to their clients.

Rather than emphasizing the features and technologies you are particularly proud of, make sure your marketing communications highlight the benefits your products and services provide to customers.

Feedback from previous clients is especially helpful, especially if the clients work in car dealerships. Social proof is one of the most powerful marketing tools for businesses of all types, but especially for those in highly technical fields.

Get more information about our list of UK car dealers

Get in touch with More Than Words Marketing

With our list of car dealers database, you can market your products and services to the decision-makers who have a need for what you have to offer.

Our marketing databases team can be reached at 0330 010 8300 or you can email them by clicking here.

Target new and used car dealerships with our marketing database

Please call us on 0330 010 8300 or you can click here to email us, or fill in the form below and we’ll get back to you as soon as possible.