Choose your targets |
12 email designs |
Sales-driven copywriting |
12 email campaigns |
Delivery to client in-box |
Full reporting (opens, clicks) |
More Than Words’ managed B2B email marketing campaigns for clients
According to the UK Data and Marketing Association, email marketing agency will generate your company an average return on investment of at least £42 worth of turnover for every £1 spent.
The cost per lead and cost per customer acquisition on email marketing campaigns are a fraction of other direct marketing methods.
Find out more about our managed B2B email marketing campaigns below.
More Than Words’ managed B2B email marketing campaigns for clients
When measured by return on investment, B2B marketing is one of the most successful marketing strategies in terms of leads and sales generated. With our managed B2B email marketing services, you can convert and retain valuable new business customers.
More Than Words’ B2B email marketing database is GDPR-compliant, constantly updated, and guaranteed accurate.
Our managed B2B email marketing service provides you with direct inbox access to over 350,000 business decision-makers you can choose by:
- line of business,
- geographical locations, and
- company size (as measured by turnover, number of staff, and/or number of branches).
The problem with inexpensive email marketing databases you can purchase from other sources is that they can be unreliable and lack accuracy.
More Than Words’ B2B email database is updated on a nine-month, rolling cycle.
All relevant UK laws and legislations are followed. This means that, by using us, you expose yourself to no reputational or financial risks to your company.
As part of our B2B email marketing service, we design, write, dispatch, and report on 12 separate email campaigns all through a year of service. Ours is a fully managed service.
When you get in touch with us, we’ll ask you the types of companies most likely to purchase from you. We’ll then present you with a count and a quote on how many contacts we have.
This means that you don’t need to spend money on emailing companies unlikely to buy from you. We’ll only send your marketing email only to customers that have a genuine interest in your product or service.
What you get with our managed B2B email marketing campaigns
Our managed email marketing campaigns include the following:
- 12 email advertisements created by professional designers and specialist email marketing copywriters.
- 12 email campaigns sent to decision-makers in companies where you decide there is an interest in your offer’s products and services.
- 12 campaign reports regarding how your targeted audience interacted with the emails we have sent to them.
- You also get a copy of the database that includes the contact details of the targeted audience.
Your account manager will fully support you over a year of service and a team of experienced designers and email copywriters.
Moreover, the customer receives a full report three days after the campaign.
The reports contain the following information:
- which recipients opened our customer’s email, and how many times.
- which prospects browsed our customer’s website from our email, and how many times.
- which prospects unsubscribed from our emails.
You will also receive a notification within 30 minutes of direct inquiries received due to the email campaign send.
Please contact More Than Words to learn how to build a successful email marketing campaign to generate the highest return on investment possible for your company.
Feel free to check our B2B email marketing examples and case studies.
Find out more
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us know which companies you want to target and which products or services you want to sell. We’ll then let you know if email marketing to the businesses you’ve selected is likely to help you achieve your commercial and revenue goals.
We can have your first email campaign ready within a week of getting in touch with us.
We’re available on 0330 010 3495, or you can contact our email marketing agency team at b2bemailmarketing@morethanwordsuk.co.uk.
Alternatively, you can fill in the contact form, and we will get back to you within three working hours.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside, and we’re only three minutes’ walk away from North Shields Metro station.
B2B email marketing
PS Prefer to run your own campaigns. Please ask us about our B2B email database when you call.
PPS Want to contact someone in the company other than the senior decision maker? When you call, ask us about our direct email service to engineering buyers, facilities managers, finance directors, fleet managers, human resources contacts, marketing managers and directors, operations managers and directors, sales managers and directors, and telecoms managers.
Professional, sales-driven B2B email marketing campaigns to the decision makers you've selected
Elegant, responsive, attractive email design
Your designer will create attractive, stylish emails for your campaigns which conform to and comply with the most common standard email clients
- Emphasis on legibility – the design will not overshadow the powerful sales message
- Fully branded with your company logo, colours, and font for visual consistency
- Fully responsive designs – emails look great on PCs, Macs, tablets, and phones
Written by experienced sales email copywriters
Our copywriters have years of experience in writing engaging, response-driven emails which connect with business decision-makers & influencers
- Powerful, plain English copy strongly demonstrating your product/service benefits
- Emails written to stimulate immediate sales or to generate enquiries
- All of our results-focused copywriters have experience in direct sales and marketing
Working with your B2B email marketing account manager
All of our B2B email marketing clients have their own dedicated account manager with responsibility for overseeing successful execution of all of your campaigns across the year
- Each account manager on our team has 5+ years’ experience in organising B2B email marketing campaigns for clients
- Your account manager is your first port of call to arrange late changes to your campaign sending dates or campaign content
- Liaises on your behalf with all other colleagues involved in executing your campaign
- You can schedule send dates for up to 12 months after purchase however you can vary dates later on if required
Generating higher returns from campaign reports
Three days after the completion of each send, you receive a full and detailed report into the activity generated by your campaign containing valuable information for your sales team
- More Than Words LiveLead – receive notification within 30 minutes of direct enquiries received as a result of your email campaign send
- Click through report – receive full contact details of recipients who clicked through to your site. These leads are often very easy for sales team to convert to sales/appointments.
- Open report – see on your report how many times each individual recipient has opened your email – the more opens, the higher the immediate interest
Professional, sales-driven B2B email marketing campaigns to the decision-makers you have selected
Each of our customers will work with a designer who will create attractive and responsive email designs. These email templates comply with the most common standard email clients.
Our experienced copywriters will write engaging and response-driven messages which connect with the business decision-makers and influencers.
All B2B email marketing clients have their own dedicated account manager responsible for overseeing the successful execution of all your campaigns across the year.
The complete and detailed reports issued three days after each send provides valuable information for your sales team.
Who will be running your B2B email campaigns?
The best B2B email marketing campaign highly depends on a series of factor such as:
- The number of times you email a recipient
- When you email your audience
- The quality of your email designs and how quickly they load on different devices
- High-quality content, response-driven, and benefits-led email sales pitch
- How to follow up on your email campaign reports.
A team of experienced and results-focused designers, copywriters, planners, data scientists, and campaign reporters will be working on your B2B email marketing campaign.
They are fully conversant with all current B2B email marketing best practices, including GDPR, PECR, and the CAP code.
You can rest assured as your campaigns will benefit from our collective experience and the ability to deliver the results you are expecting.
Please contact us to get started with your B2B email marketing campaign and coordinate efforts with our team of professional marketers. You will get the latest marketing tips on how to implement a B2B email marketing strategy successfully.
B2B email marketing
Use this approach to maximise lead generation with our managed email marketing service
Conducting just one or two campaigns to the prospects on the B2B email marketing lists might not produce a remarkable result for your business.
However, there are four key ways to generate the maximum number of new leads and the highest new business volumes.
These rules to follow are:
1. Commit to email marketing
The most successful organisations with B2B email marketing are the organisations that included B2B email marketing in their overall development strategy.
As long as you invest time and money, the B2B email marketing will keep generating high returns.
Please contact your account manager to discuss the best B2B marketing strategies and how to keep your email subscribers engaged.
2. Only use the latest and most accurate B2B email marketing lists
One of the essential B2B email marketing tips is to keep your email addresses list clean. If your list is outdated and contains unwanted contacts, you risk:
- Negative effect on your sender reputation due to bounced emails
- Reports containing unimportant stats
- Inability to segment or customise the email list
More Than Words is a leading B2B email marketing agency, and we guarantee the accuracy and efficacy of our databases and our compliance to GDPR and PECR.
If you decide to purchase only the B2B email database, your account manager will fully support you.
Furthermore, you will get access to two different types of support free of charge – technical support for the database and advertising support.
In case we miss the targets, you are entitled to a pro-rata refund or replacements records.
Please check the B2B email database section from our website for more details regarding this type of service.
B2B email marketing for the Business sector
We have over 350,000 direct email addresses of business owners and directors with authority to make buying decisions.
The account manager assigned to your campaign has over 5 years of B2B experience. Moreover, the B2B email database quality guarantee thresholds trigger pro-rata refund or record replacements.
3. Sending regular emails helps overcome the fear of buyers’ remorse and takes advantage of the buying cycle
Although your products or services are some of the best, whoever you are trying to sell to, they need to feel confident that the purchase is the right one for the business.
For a director or a senior manager, the wrong purchase might put in danger the company future. An employee who makes a bad decision will suffer a reputational loss and will lose any chance to promote.
Typically it takes 7 to 10 exposures to a company before a potential B2B buyer will contact a supplier.
Every email you send builds trust in your company and confidence in your services. Potential clients will soon become trusted business partners.
The four most positive aspects of sending one email a month to your targeted audience are:
- Your company name becomes familiar to buyers – potential clients will consider your company a serious supplier.
- Buyers have heightened confidence in your abilities to work – mentioning other customers’ names will help build trust.
- Potential customers will have a better knowledge of your products and services.
- Buyers will have the confidence that you will work with them even after the purchase.
More Than Words team helps every customer implement an effective B2B email marketing strategy, so please contact us for more details.
4. Get the message right over 12 months with the suitable types of B2B emails
You will occasionally send an email to a client who is at the right part of the “buying cycle”. The rest of the time, you are sending an email to potential buyers that do not need your product or service at that time.
However, the more emails you send to potential customers, the more trust you build. The recipients will better understand the value of your product or service.
When they need to decide, it is very likely to make an inquiry to your company than before.
Precisely for this reason, More Than Words offers its clients 12-month campaigns. Thus, you will be able to catch as many people as possible and build your business’s credibility.
You will work with an experienced copywriter who will create a sequence of emails over the 12 months of the contract.
Each email will reinforce:
- Your company’s values
- Its expertise and experience
- Its focus on the highest quality of service delivery.
The next step involves agreeing on the dates with your account manager. On those dates, we will send your emails and will provide you with a report showing who opened the emails and clicked through your website.
These performance reports will provide valuable information, and the account manager will show you how to use the information. Your sales and marketing teams can quickly achieve additional and profitable sales.
The 6 techniques we use to generate the highest returns on investment for clients from their email marketing
More Than Words team of specialists will help you implement the best B2B email marketing strategy. We understand the value of closeable leads.
Thus we work to a set of techniques proven to generate the maximum of closeable leads as possible through the 12 months of the email campaign.
Our team is using the following six best practices:
1. Email valuable content to recipients
The emails we will send on your behalf during the 12 months are focused on interacting with recipients. However, if a subscriber receives only sales pitches, he or she will stop opening messages from your company.
The more they learn from you, the easier it is to trust you when deciding to purchase something.
Sell on benefits
The content of the email must bring value. It would be best to share your insights and experience with your subscribers to gain their trust and get closer to a purchasing decision.
Our copywriters will thoroughly research:
- Your industry
- What you offer
- Why buyers need your products and services
- What stops them from buying
- Who are your competitors
The sales pitch element will clearly describe the benefits of your products and services and how they solve clients problems or help them make money.
Narrow focus
Ideally, in each email, we need to focus only on one product or service to demonstrate its value to potential clients strongly.
Of course, we can include multiple products, but our experts advise that this might reduce the number of direct enquiries received.
The best B2B email marketing examples focus only on one product.
Consider the recipients who cannot access graphical emails
Some of your recipients are unable to receive graphical emails due to cybersecurity reasons. More than 40% of your recipients have graphic emails blocked by their IT departments.
With More Than Words, you can rest assured as we deliver your messages in MIME format.
The subscribers that cannot access graphical emails will see a text-only version while the other will get the entire message.
2. Use a minimalist, clear and distinct design
Working with More Than Words means that no custom email templates are used.
Our designers will create the emails from scratch using your logo, font, taglines, and company colours. The subject line must be short as long subject lines are a sign of poor quality email content.
When your subscribers browse your website from the email, they will see consistent branding. Moreover, we will not overcomplicate the email, making it hard to read.
We are also mindful of the fact that B2B emails are accessed from different devices. Our designs are responsive on desktop, laptop, smartphone or tablet.
3. Predictability and visibility
Your prospects will appreciate regular contact. Ideally, you should send your email at roughly the same time of the month.
Shortly, your recipients will expect to see your message and will appreciate the timing. It is also essential to send the email during working hours.
We aim to send the client emails between 10 AM and 2 PM on weekdays.
If you benefit from emails sent earlier or later than the already mentioned timeframe, we can easily accommodate.
For some industries, it is best to send the emails between 7:30 AM and 8:30 AM or between 4:30 PM and 5:30 PM.
Please contact us to decide the best time for dispatching your emails.
4. Link to an important article on your website
Linking helpful content from your website is one of the best practices of the email marketing strategy. If the content you create or the blog articles add value to your product, you will build credibility in your company.
If you don’t have any valuable content, please ask about our services when you call.
You can share with your recipients downloadable and shareable content such as white papers, product description sheets and much more.
5. Call to action
Our experienced marketers recommend giving your prospects a variety of response mechanisms. A marketing email should include links to your website, your email address and a contact telephone number.
It is also essential to place a call to action at the bottom of your emails. You can include multiple calls to action as long as they do not cover the selling/telling content.
6. Respect the wishes of contacts who no longer wish to receive your emails
Some recipients decide not to receive your email anymore.
For these cases, our email marketing team will manage all unsubscription requests received during the campaign.
B2B email marketing
Working with one of the UK’s best email marketing companies
Since 2002, the email marketing agency at More Than Words has over 17,500 satisfied customers. This team of experts is ready to help you implement your B2B email marketing strategy.
Due to our extensive experience in the email marketing field, we acquired valuable knowledge:
- Which data owners have the highest quality information on your prospects
- Where to find the specialist data you are searching
The data is available on an annual license that allows 12 sends throughout the year.
Your primary contact is the account manager, who is your representative within More Than Words.
The account manager will ensure everything goes well and all your expectations are met.
If you select the managed email marketing service, the following people will also work on your campaign:
Copywriters
The expert we assign will create the content for your emails, aiming to give your campaign the best chance of achieving the sales goals.
Designers
Their role is to produce the visual content for your 12 messages. Our experienced designers know all the tips and tricks for creating an appealing marketing email.
Dispatchers
This role is responsible for maintaining the database quality and managing the unsubscribers. The dispatchers are also in charge of programming the bespoke online platforms to send out your emails.
Reporters
Reporters are responsible for delivering the campaign performance reports three days after each broadcast.
B2B email marketing - FAQ
Working with one of the UK’s best email marketing companies
We’re open during office hours between Monday and Friday.
Please call us, email us, or fill out the contact form and let us know which companies you want to target and which products or services you want to sell.
We’ll then let you know if email marketing to the businesses you’ve selected is likely to help you achieve your commercial and revenue goals.
We can have your first email campaign ready within a week of getting in touch with us.
We’re available on 0330 010 3495 or you can contact our email marketing agency team at b2bemailmarketing@morethanwordsuk.co.uk.
We’re based in North Shields town centre if you want to come and visit us. There’s lots of free parking outside and we’re only three minutes’ walk away from North Shields Metro station.
Find out more about our fully managed B2B email marketing service
Call us now to receive more info on 0330 010 3495, click here to email us, or fill out the form below.