There’s real value in your customer, prospect, and bought-in marketing databases…
…and the leads you can generate and the sales you can make with this important information justifies investing in data enhancement.
Regular data quality enhancement ensures that your sales, marketing, and customer services teams are able to stay in touch with your company’s existing and potential customers.
Your business’s ability to continue to make sales to new clients and to existing clients depends on your people having access to reliable, accurate, GDPR-compliant data.
Bad data is a big problem
And it’s not just because bad data prevents contact and no meaningful contact with existing and potential customers results in fewer sales.
Bad data prevents growth. On your bought-in databases and your prospect databases, it becomes harder for your sales and marketing professionals to contact potential clients and to build a relationship with them.
For any business, constantly finding new customers is a matter of business survival.
That’s because too few companies extract maximum value from their customer databases. If companies spent the same amount of time and effort marketing to their existing customers as they did finding new customers, profitability would soar.
Did you know that email marketing to your existing clients, lapsed clients, and prospects can be responsible for generating more than 30% of a company’s online revenues? Sending just one email newsletter a month could make that much difference – ask us about our customer data enhancement service and on the most effective ways to stay in touch with your clients.
Data enhancement is business enhancement
With our marketing data augmentation and enhancement service, we can refresh and renew the databases your sales, marketing, and customer services teams rely on.
And it’s not just making sure that they have fresh email addresses, phone numbers, and fax numbers to work with.
With access to over 3,300,000 decision makers within businesses, schools, and the public sector (650,000 of whom we have email addresses for), we can fill in the gaps on your customer, prospect, and bought-in marketing databases. You’ll have new ways to contact the people with the budgets working for companies and organisations with the greatest need for your products and services.
We can also add substantial extra vital marketing information to your record too from a company’s line of business and turnover, a school’s pupil roll size and dozens of other characteristics, and a public sector organisation’s annual budget and areas of procurement responsibility.
And with decision makers leaving their roles on average every 4.6 years, we’ll even replace outdated contact names on your current customer, prospect, and bought-in marketing databases.
Better still, our service is fully GDPR-compliant too and, where we’re unable to determine the status of the company or organisation a decision maker on your database owns, we’ll flag it to you as being risky to make outbound marketing contact to.
The databases your colleagues rely on will be cleaner with more decision makers to contact and be fully legally compliant for all direct marketing campaigns and customer out-reach.
Our three data centre enhancement services
The three data enhancement services offered by More Than Words are:
Data cleansing and list cleaning – in addition to cleansing postal addresses, email addresses, fax numbers, and telephone numbers, we can cleanse, validate, and replace supporting information on businesses, schools, and public sector organisations and purchasing responsibilities of target decision makers when meeting GDPR regulations.
Email appending – we take a client’s customer database, prospect database, and bought-in business marketing databases and, when an email address field is empty, we cross-check it against our internal email database and the email databases of our media partners to check to see if we or they have the information. If we or they do, we then add the email address to that particular record as long as it is GDPR-compliant.
Email verification – we check the emails you have on your customer database, prospect database, and bought-in business marketing databases are accurate and that they are GDPR-compliant in addition to checking that the ownership of the web address and email servers has not changed recently indicating that they have been bought by an ISP or spam-trapping organisation.
Although all three services are distinct, most clients order a mixture of these services to ensure that the data they have now is correct and to add data to their databases when they don’t have it.
To find out more about a particular service, please click on the relevant link above.
Please note that we only work with customer, prospect, and bought-in lists of decision makers within UK businesses, schools, and public sector organisations. We are unable to help with either international databases or UK consumer databases.
Investing in improving your data – get in touch
Please contact us and let us know about your company, what you sell, and what you have on any customer, prospect, or bought-in databases you have. Once we’re clear on what it is that you want us to improve the information your sales, marketing, and customer services teams are working from, we’ll come back to you within 24 hours with a quote.
To speak with one of our account managers about enhancing the quality and quantity of your customer, prospect, and bought-in lists, please call us on 0330 010 3495 or you can click here to email our data enhancement management specialists.
What is data enhancement?
How do we enhance the marketing and customer data I send you? Data enhancement is a process by which the data contained on your customer, prospect, and bought-in marketing databases is:
- updated – fields on your database (like contact name, email address, line of business, and so on) are checked to see if they are still accurate and, if not, replaced
- removed – if a business, school, or public sector organisation no longer exists, then it is flagged as such on your database
- appended – if there are missing fields within your database, those fields will be added so that you have a better and more up-to-date understanding of the characteristics of the businesses or organisations contained on it as well as additional ways to contact the decision-maker
- originally owned – particularly when enhancing email data, we take steps to ensure that ownership of the domain has not changed recently which may indicate that the email address has become a spam trap.
Do you standardise the output when enhancing my data?
If you request, our data enhancement algorithm can also standardise all of the fields across each of the databases you present us with so that it can be more easily loaded into a CRM system.
Against what databases do you check my data?
In addition to our own data on decision makers within businesses, schools, and public sector organisations, we also have access to the databases of our media partners.
In total, we have information on over 3,300,000 decision makers including the businesses and organisations they work for, their names, their job titles, their areas of purchasing responsibility as well as the ways to contact them (specifically phone, email, and post).
When you send us your customer, prospect, and bought-in marketing databases, each entry and each field within each entry is checked against our database and our media partners’ database.
For example, if you sell to businesses and you send us over customer, prospect, and bought-in marketing databases containing businesses, the B2B data enhancement work we carry out for you is done in partnership with four other media companies offering you the greatest update scope.
We work with different media partners on our education and public sector data enhancement services.
Our database and our media partners’ databases are constantly updated over the course of the year and our method of data collation and updating is fully compliant with GDPR legislation.
Please note that we do not use data mining techniques when providing services to clients because the results produced by such methods are difficult to verify, prone to inaccuracies, and often against the rules set out in the GDPR guidelines.
Contact us to find out more about our data enhancement service
Please get in touch with one of our account managers. Let them know about the customer, prospect, and bought-in marketing databases your teams are working from and any issues that the data is presenting you with which prevent you from making sales or looking after clients post-purchase.
We’re available on 0330 010 3495 or you can click here to email us.
We’re based in North Shields town centre if you want to come and visit us. There is plenty of free parking outside and we’re only three minutes’ walk from North Shields Metro station.