Data cleansing/list cleansing |
Email verification service |
Email appending service |
Fully GDPR-compliant |
Focus on quality not quantity |
24-48hr standard turnaround |
Data enhancement adds value to your customer, prospect, and bought-in marketing databases
Regular data enhancement ensures that your sales, marketing, and customer services teams are able to stay in touch with your company’s existing and potential customers.
Your business’s ability to continue to make sales to new clients – and to add depth to communication with existing clients – depends on your people having access to reliable, accurate data, in full compliance with GDPR.

Data quality is important to businesses because bad data prevents growth.
Without regular data enhancement on your customer and prospect databases, it is harder for your sales and marketing team to contact a potential client, make informed decisions about advertising strategy – and even to build a relationship with them.
Many businesses rely on finding a consistent flow of new customers to keep their company afloat.
Research shows that a well-timed email marketing campaign to:
- existing clients,
- lapsed clients, and
- prospects
can be responsible for generating more than 30% of a company’s online revenues.
This is why data enhancement and enrichment is a key tool for marketers.
Data enhancement is business enhancement
With our data enhancement service, we can refresh and renew the databases your sales and marketing teams rely on.
And it’s not just making sure that they have fresh email addresses and contact data to work with.
With access to over 3,300,000 decision makers within businesses, schools, and the public sector we can fill in the gaps on your existing data lists.
We can also add substantial insight with extra marketing information for the entries on your list.
Our data enhancement team and advertising partners can find:
- a company’s line of business,
- turnover,
- a public sector organisation’s annual budget, or
- even a school’s pupil roll size.
This is important prospect and customer data that can give your marketing an edge.
With decision makers leaving their roles on average every 4.6 years, we can update contact names on your current databases.
Better still, our data enrichment services are fully GDPR-compliant.
Where we’re unable to determine the status of an organisation on your database that has an email address, we’ll flag it.
This is important so you don’t fall foul of the rules for email marketing under GDPR.
Our data enhancement services

Data cleansing
Our data enhancement services can include data cleansing, replacement, and validation on marketing databases.
It’s not just cleansing postal addresses, emails, and telephone numbers.
We can cleanse, validate, and replace supporting information on businesses, schools, and public sector organisations within your target market.
Email appending
Gather up all of the databases (customer and potential customer) including any old marketing database you’ve bought in the past.
The data append process adds accurate email information for the decision makers you sell your products and services to.
- The average return on email marketing in 2012 was £21.48 – now it is over £43
- Your existing clients are 9 times more likely to buy from you than new clients if you stay in touch
- Can’t send emails in-house? Ask us about our managed email marketing campaigns service
Email verification
Over time your company will have accumulated lists of businesses, schools, and public sector organisations yet to purchase from you.
Add real value back to them with accurate email and contact information.
We can even add up-to-date email addresses to the companies and organisations whose email you don’t currently have.
- 6 in 10 B2B marketing professionals state that B2B email is their most effective marketing channel
- Behind only colleague recommendations email is the third most influential source of information for B2B decision makers
- 99% of B2B buyers check their email every day
- It’s much more cost-effective to pitch your products and services to decision makers by email marketing
What is data enhancement?
Data enhancement is a process by which the data contained on your customer, prospect, and bought-in marketing databases is:
- updated – fields on your customer database are checked to see if they are still accurate and, if not, replaced,
- removed – if a business, school, or public sector organisation no longer exists, then it is flagged as such on your database,
- appended – if there are missing fields within your database, those fields will be populated. This will provide a more accurate understanding of the characteristics of the businesses or organisations as well as additional contact information, and
- originally owned – particularly with data enhancement, we take steps to ensure that ownership of the domain has not changed.
Data enhancement FAQ
Contact us to find out more about our data enhancement service

Get in touch to discuss the customer, prospect, and bought-in marketing databases your teams are working from. We can then discuss how data enhancement can help to reach your target audience more effectively.
We’re available on 0330 010 8300 or you can click here to email us.

Want to know more about our data enhancement service?
Then please speak with one of our account managers, you can reach us on 0330 010 8300, via email here, or by filling in the form below.