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Telemarketing For Commercial Cleaning Companies

Telemarketing for cleaning services - create appointments and generate leads from businesses

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Team of Professional Janitors cleaning a office
Feb 14, 2024

Telemarketing for cleaning services- how to get it right.

Are you cold-calling in order to find new cleaning service customers? Many cleaning business owners have tried it, but had little success.

In most cases, that’s because of poor scripting and lack of training for telemarketers.

We believe that telemarketing can deliver a steady stream of high-quality and qualified B2B commercial cleaning leads when done correctly.

So you get the basics right let our appointment booking and lead generation team do the calling for you.

Finding new clients and markets for your cleaning services

If you want your telemarketing campaign to be successful, you must know exactly what you want.

So, what are you hoping to achieve?, What is your campaign’s objective?

The cleaning companies we work with are most eager to achieve two things:

  • booking appointments and generating leads in markets they serve, and
  • establishing a strong brand in markets and sectors they’re not well-known for right now but which offer more money.

Before we make our first call, you need to be very clear about what you are looking for. Although it may seem obvious, certain types of leads and sales are always more valuable than others. You should tell us what those are.

Are you looking for a particular type or size of company?

Which leads are most profitable for your business?

You can contact one of our account managers for help in creating campaigns that will generate the highest possible returns over the next year or two.

Telemarketing for cleaning services- setting appointments and lead generation

Our telemarketers must first establish interest with the person they’re speaking to on the phone before setting an appointment. Whether they are already using a commercial cleaning company or not, most clients know what types of cleaning duties they would like a supplier to do for them.

Our goal when booking/setting appointments for you is to ensure their business, school, or public sector organisation would provide you with the type of work you need.

We will then arrange for you to visit the potential client at their main premises (or their other sites if they have more than one) within a week of speaking to them.

Our lead generation service does not book a date and time for you to visit, but asks the person you’re speaking with if it’s OK if you call back to set up an appointment instead.

Which businesses hire cleaning services?

Almost all businesses require daily cleaning and janitorial services. Many people do it in house because it’s free and they don’t have the budget, while others use commercial cleaning services like yours.

We deliver qualified leads from retailers, office-based businesses, hotels, restaurants, pubs, car dealerships, and more. When you call, tell us which sectors you most want leads and sales from.

Could you introduce my cleaning company to schools, hospitals, and councils?

Yes. We frequently reach out to prospects in schools and government.

Please click for details on our outsourced telemarketing campaigns to schools and our outsourced telemarketing campaigns to the public sector

Where do you get the telephone numbers from for my marketing campaign?

More Than Words is also a data list provider. If you want to contact schools, we maintain a huge database of schools in the UK, which we will use on your campaign. 

For campaigns to businesses and the public sector, we use data from established list owners.

Converting prospects into clients

Do you have a list of prospects who haven’t been contacted in a while? In the past, they contacted you looking for advice and cleaning quotes, but didn’t buy your services.

We can call your prospects on your behalf to schedule an appointment with them or turn it into a live qualified lead. Send us every name you have going back three years – we will call them all to try to warm them up again.

Reactivating old client accounts

Want to entice lapsed clients back? This really works. When you call, let us know and we’ll contact them for you.

Working with your telemarketing account manager

Any cleaning and janitorial telemarketing campaign will not succeed without the right sales brief.

A professionally created call brief that clearly describes your cleaning service benefits to the correct person is pivotal for starting a meaningful business conversation.

Not everyone we contact in your company will be in a position to buy – some may already be contracted to a cleaning service. 

If that’s the case, we’ll ask who their current supplier is, how much they’re paying, and when their contract ends. 

We’ll get as much information as possible out of each target contact to build a sales pipeline for your cleaning company over the next 12-24 months.

How do I get customers for my cleaning service?

You can take a number of different steps to find new clients for your cleaning business.

Your website should be as high on search engine results pages as possible. The higher it is, the more potential clients will see it.

Using Google My Business could make your website even more visible when clients are searching in their area for cleaning services providers. 

You may also want to consider sending email campaigns to companies you’re targeting in addition to calling them.

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Book our telemarketing for cleaning services today

Use every direct marketing channel available to your cleaning company however, telemarketing should be your first choice if you want to get more qualified leads and sales.

Website marketing can bring new and relevant sales opportunities, but the problem is that you’re waiting for people to contact you. Cold calling businesses, schools, and public sector organisations is a proactive way to build up your cleaning business.

We can reach out to these decision makers on your behalf using our telemarketing services.

For a free consultation on cleaning and janitorial telemarketing service, please call 0330 010 8300 or you can click here to email our telemarketing team for help.

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