Why purchase a hair salon or beauty salon database?
At More Than Words Marketing, we think our list of hairdressers are ideal for building up your company’s reputation and revenue.
A hair stylist and salon director database is a valuable marketing tool for any business supplying the beauty industry.
Providing everything from salon name and location the database is a thorough, up-to-date resource for generating leads and sales in this sector.
Who needs a beauty salon and hairdressers database?
Our British hairdresser database would be useful to any company that makes and distributes beauty and nail products, hair treatments or salon equipment.
Often, hairdressers and beauty salons are small, independent companies who rely on both hair styling services and product sales for revenue. Thus, hairdressers buy a lot of products both to use and sell in their salons.
In addition they also require specialist furniture and tools needed to perform treatments.
Our list covers the whole of the UK, allowing businesses to target local salon decision-makers, or niche segments of salons.
Three advantages of working with our list of hairdressers database
The hairdresser’s database service from More Than Words includes:
1. List of hairdressers and beauty salon database with accurate addresses and contact names
- a comprehensive hairdressers database,
- a list of beauty salons in UK cities,
- stylist email addresses in excel format for ease of use,
- multiple fields included per entry, and
- 12 month’s use of the data from the date of purchase
2. One email marketing design, three email broadcasts and full follow-up reporting
- one email designed for you by our in-house team of experienced copywriters and designers,
- three email broadcasts sent via our trusted servers to the chosen contacts from your hairdresser’s email marketing database, and
- full reporting for each campaign sent three days after each email broadcast. You’ll receive a report showing which recipients interacted with your email, who opened it or clicked through to your website.
3. List of Hairdressers database – after-sales support
- our in-house data technicians provide technical support for 12 months after purchase, and
- you will have a dedicated account manager who can review and give feedback on any marketing materials you produce in-house.
What is included on the beauty & hair salon email list
On More Than Words Marketing’s beauty and hair salon database there are:
- 35,607 records with postal addresses,
- 24,484 phone numbers, and
- 5,700 hairdressers email addresses.
You don’t have to buy the entire database from us. We recommend you speak with your account manager so they can pull a bespoke data selection based on your product, service or niche.
If you provide travelling hair services, be specific about your location range. We can provide everything from a London hairdresser list to a Notting Hill-specific database.
More Than Words note – looking for SIC codes for hairdressers? The closest UK SIC code is 96020 – “Hairdressing and other beauty treatment”.
Where does the hair and beauty sector fit in the UK economy?
Sage estimates that the hair and beauty industry contributes around £7.5bn to the UK economy every year. This makes it one of the country’s largest and most lucrative sectors.
People in the UK spent around £8.6 billion at hairdressers and beauty salons in 2019. Each person spent an average of £166 on personal care treatments annually. With an increasing number of salons, hairdressers and beauty salons they are a prime target for businesses in the hairdressing supply sector.
This is also supported by the combined clear evidence that consumers are keen to spend money in them.
How to use a list of hairdressers & beauty salon database to sell your products and services
Selling to the contacts on your hairdressers database requires more than simply having a list of salon email addresses.
To sell a product or service to beauty professionals you will need to firstly understand the challenges of their business. Secondly, demonstrate how your product or service acts as a solution.
UK hair & beauty salons
2020 was a challenging year for face-to-face businesses, as a result of the coronavirus pandemic. The ways that salons overcame these issues provides a useful opening for suppliers.
Hair and beauty salons were one of the last types of business to still use pen and paper solutions to manage appointments. This was forced to change over the course of 2020.
With online bookings and telephone appointments becoming the only way to book clients, many salons are looking to improve salon software. There are also many salons who are looking for a new software solution.
The cost of starting a salon can range from £10,000 to £25,000. With ongoing running costs they constantly look for cost effective ways to bring in clients and keep them loyal.
The number of hair and beauty salons in the UK grew more than any other high street business in 2018.
This meant that salon owners are under constant pressure to outperform their competitors and offer unique value to their clients.
Choose your approach
An effective approach for email marketing campaigns to hairdressers will focus on a product, service or offer that helps them to do this.
For example, you may be able to offer samples of a hair care product for free to try with customers. Alternatively, services such as flexible delivery times or low minimum orders can help them to stand out.
The foundation of your message should be that you are there to help them to do better in their business.
Focus on what you can do for them rather than what they can do for you.
If you purchase a list, but create your own marketing materials, More Than Words account managers are on hand to provide support. Your account manager can provide feedback and advice as required. However, our managed email marketing service takes away the hard work and places it into those of our experienced team.
In addition to the hairdressers and beauty salons database, our in-house copywriters and designers will create one email design for you. This is based around an offer, product or service of your choice.
More Than Words is a sales-oriented marketing company so any designs are created to generate as many leads and sales as possible. Once the email has been designed it will be optimised so that it will load quickly on any device.
We will then send your first three email marketing campaigns to the contacts on your hairdressers database. These broadcasts go from our trusted servers to ensure maximum deliverability and the best results.
Three days after your campaign we will send you a report. This shows every time your email was interacted with by the contacts on your hairdressers marketing database. You will be able to see every time the email was opened, every time a recipient clicked through to your website (and how many times).
We recommend that you follow up with these contacts. Start with the most engaged, which are those who interacted the most with your email.
Connect over the phone with our list of hairdressers
Alternatively, for an additional fee we can provide an outsourced telemarketing campaign to the contacts on your list.
Research has found that people are more receptive to advertising when they feel a personal connection to the business advertising to them.
Telemarketing is a really simple way to build rapport. Create an instant connection with prospects from our list of hair stylists through telemarketing.
Have our experienced, friendly staff of telemarketers follow up, perform market research or generate leads for your sales team.