A follow-up telemarketing campaign to your UK engineering companies list
We can provide follow-up telemarketing services in order to increase contact with the engineering companies on your UK list. We will contact a combination of:
- companies on our database that you want to work with, and
- every engineering firm that opens your email and visits your site often.
You can view these calls as they happen in an online campaign folder, giving feedback or following up as you see fit.
Successful marketing to UK engineering companies
There are many reasons you might be looking to reach out to civil engineers and the engineering industry.
Engineers are a key target market for any manufacturing company.
Many of them are involved in project management. A large part of this task is making large purchases of machinery, parts and hardware.
Engineers, however, are not easy targets for marketers, who are taught to appeal to the emotions of a potential customer.
These big-ticket items are important and expensive, so any supplier must to weigh their options logically.
This means a change in approach for businesses.
Optimize your website for search engines
Engineers, like everyone else, gain the bulk of their information from search engines.
Despite this, engineers are one of the few audiences that will look beyond the first two pages of search engine results.
This means that there is more competition than other markets.
You must make all of your content compelling at first glance.
Your meta descriptions must fully explain what your page does and why it is valuable in order to appeal to engineers.
Consider creating several pieces of compelling content around each target keyword.
With a larger content marketing campaign, you could rank in different sections of the SERPs, increasing your visibility.
Create timely technical content
Engineers are more likely to purchase from a company they trust.
For engineers, creating trust means offering information that helps them work.
You could share how-to videos, product details, or video demonstrations for the product or service you are offering.
Additionally, you could create engaging content around current trends and talking points.
Provide both gated and ungated content on your site to make your web presence SEO-friendly.
You could make blog posts, product information and so on available for free, whereas whitepapers need a form, enticing prospects to sign up.
Focus on subject lines
When asked, “How do you process emails that land in your inbox?” by engineering.com, the engineers said that they:
- Scan subject lines for interest (48%)
- Open and scan for interest (41%)
- Read every one (6%)
- Delete most automatically (5%)
This offers an excellent insight into what needs to be included in a marketing communication to ensure that it will not be disregarded.
If you craft relevant, persuasive subject lines, up to 89% of your audience will be compelled to at least open and look over your email.
Advantages of using our UK engineering companies list
The best way to grab the attention of any potential customer is to deliver relevant messages.
With an up-to-date list of engineering companies, you not only have access to individual engineers, but also other data about them, such as their location and titles.
You can further segment by company size and estimated revenue.
You can tailor your marketing messages accordingly.
Many marketing messages are missed or misunderstood because they are sent to the wrong audience.
Trusted brands are more likely to make sales, so building your relationship with consumers before actually making a sale is crucial.
The right database marketing strategy can put your message in front of the right senior decision maker.
When customers and businesses can communicate via email or telemarketing, clients feel more connected to the brand.
Simply starting a conversation could be enough to influence a potential client to choose your business over another.
Ordering your copy of the UK engineering companies list