Telemarketing lead generation is one of the most effective ways for businesses to connect with prospects and customers.
One of the more traditional forms of direct marketing, telesales is still widely used by sales and marketing professionals.
Research has shown that almost 60% of marketing managers in Fortune 500 companies agree that telemarketing is “very effective” for generating leads and when expanded to include “effective” this percentage is over 90%.
Further research found that 57% of C-level (executive management) professionals prefer to be contacted over the phone, alongside 51% of directors and 47% of managers.
In another study, 41.2% of sales professionals said their phone is the most effective sales tool available to them.
More Than Words provides telemarketing and lead generation services to businesses across a broad range of sectors.
Who uses More Than Words’ telemarketing lead generation services?
Most businesses can benefit from using telemarketing for lead generation to get the attention of prospects or follow up on other marketing messages such as emails and direct mail.
You can use B2B telemarketing lead generation to:
- create and build a rapport with prospects and customers,
- generate leads and appointments for your sales team to follow up on, and
- gather market intelligence from existing and prospective customers.
Do you sell to schools or the public sector? Ask us about the telemarketing campaigns to schools and/or the telemarketing campaigns to public sector decision makers we also provide.
Who will be working on your campaign?
Our lead generation telemarketing service is conducted in-house by our telemarketing team. You will be working with:
1. An experienced telemarketer
You will be able to speak with your telemarketer in advance of your campaign to tell them more about the products and services you offer and the decision-makers you are targeting.
They will ask you any questions they have before beginning the campaign and throughout the process of telemarketing B2B lead generation to enable them to answer customer questions.
2. A professional telesales script writer
Our telesales script writers create the structure of the conversation used by your telemarketer on calls. This helps to keep them on track and allows you to have some input in what is being said on your behalf.
A telesales script contains everything from how your telemarketer will start the conversation in order to grab the listener’s attention to how they will close the call in a way that maximises the chances of you achieving your goal.
A script also provides telemarketers with ways to handle any objections they come across during the call.
3. An account manager
You will be assigned an account manager to work closely with you and your telemarketer to develop scripts and provide feedback.
Your manager will also help the telemarketer to understand your company better, including the aims of this telemarketing campaign and the products and services you are selling.
Telemarketing lead generation – who do we contact?
As with most telemarketing lead generation companies we can use your existing customer and prospect database to make telemarketing lead generation calls.
If required, More Than Words can also provide a database of prospects related to your industry – or who have a need for the products or services your business supplies.
Many of our clients purchase a list from us when they are starting out in a new market, expanding in a location they do not know well or even just looking to maximise the leads they generate from their marketing campaigns.
You can choose a list of contacts selected from defined demographics including:
- purchasing responsibilities,
- line of business,
- geographical area, and
- size (based on turnover and/or number of employees).
Discuss your requirements with your account manager and they will provide you with a count and quote for a bespoke list of prospects within one working day.
If working from your existing database, we recommend refining your customer list so that you are left with only the most valuable targets.
This makes every call we make for you as valuable as possible and increases the return on your investment.
If you have your own telesales team, ask us about our B2B telemarketing data, our school calling list, and/or our public sector calling list.
How lead generation telemarketing companies help you to sell products and services
According to the most recent information from the UK Data and Marketing Association (DMA), telemarketing offers a return of £11 for every £1 spent on it.
This return is often even higher when combined with other marketing channels (such as email).
But telemarketing can be used for more than just selling products/services and generating leads.
Businesses get their best results when they work with lead generation telemarketing companies on:
The B2B buying cycle is the journey that a business takes from becoming aware of another company to purchasing something from them.
This process is often lengthier than with business to consumer (B2C) sales and requires multiple interactions before prospects are ready to buy.
Telemarketing is a good way to begin personal relationships with other businesses and ask questions to help you to understand more about your prospects.
Most businesses will be open to discussing their current situation with suppliers if asked about it in the right way and a conversation along these lines has the dual benefit of making the prospect aware of your business and gathering intelligence about them to aid future campaigns.
Whatever the return on investment is for a specific marketing channel such as telemarketing, it is almost always guaranteed to improve when used collaboratively with another.
This is known as multi-channel integration.
Telemarketing can be combined with digital marketing such as email or pay-per-click advertising to follow up on leads and strengthen the association a prospect has with your company.
Prospects are warmer to companies they have heard of and it creates an easier dialogue when you ask questions and deal with pain points in a proactive way.
Creating a human connection
People trust people more than they trust faceless businesses – even in the B2B market.
In fact, the longer contracts and high-value deals associated with B2B almost always require some sort of personal relationship to close the deal.
Telemarketing lead generation services help to put a friendly ‘face’ to the products and services that you are offering and helps businesses to feel confident in choosing your company as their supplier.
How can More Than Words help?
Research has shown that, according to buyers, the top ways to create a positive sales experience include:
- listening to their needs (69%),
- not being pushy (61%),
- providing relevant information (61%), and
- responding in a timely manner (51%).
Busy companies like yours often have too much to focus on, day-to-day, to create and build personal relationships with large numbers of prospects as well as nurturing the customers they already have.
More Than Words is a sales-focused marketing agency.
Our front-line sales team has decades of collective experience and is able to effectively represent your business on the phone to help you to achieve the goals and objectives as discussed with your account manager.
Our clients benefit from hands-on campaign management and the ability to monitor campaigns remotely and in real-time to allow you to follow up, where appropriate, in a timely manner.
Contact us about our telemarketing lead generation campaigns
More Than Words’ telemarketing lead generation service offers suppliers of goods and services an opportunity to generate leads and win new customers with a service focused on human, long-term business relationships.
To speak to us about telemarketing services please call us on 0330 010 8300 or click here to email us and ask us how we can market your products and services to your chosen sector.