You can choose a list of contacts selected from defined demographics including:
- purchasing responsibilities,
- line of business,
- geographical area, and
- size (based on turnover and/or number of employees).
You should refine your customer list if you are working from an existing database so that only the most valuable prospects are left.
This makes every call we make for you as valuable as possible and increases the return on your investment.
Making a sale through telemarketing
According to the UK Data and Marketing Association (DMA), telemarketing returns an average return of £11 for every pound spent.
Returns are often higher when combined with other marketing channels (such as email).
The benefits of telemarketing extend beyond just generating qualified leads and selling products.
Telemarketing through a lead generation company offers businesses the following benefits:
A B2B buying cycle is the process that a company goes through from becoming aware of an alternative company to purchasing from it.
Sales opportunities are often more complex and require multiple interactions than with business to consumer (B2C) sales.
Telemarketing is a good way to begin personal relationships with other businesses.
A properly phrased question will most likely get suppliers to open up about their situation.
In this way, you both inform the prospect of your business while gathering intelligence to aid future communications.
Regardless of the return on investment for a particular marketing channel, it almost always improves when used alongside another.
This is known as multi-channel integration.
Taking advantage of digital marketing, such as email or pay-per-click advertising, can help generate high quality leads and strengthen associations with prospects.
Prospects are warmer to companies they have heard of.
A proactive approach to pain points creates a better dialogue.
Creating a human connection
Even in B2B, people trust people more than faceless companies.
Most B2B contracts and high-value deals require a personal relationship to be successful.
Our telemarketing sales lead service helps to put a friendly face on your products and services.
Furthermore, it makes businesses feel confident about choosing you as a supplier.
How can More Than Words telemarketing lead generation help?
Research has shown that, according to buyers, the top ways to create a positive sales experience include:
- listening to their needs (69%),
- not being pushy (61%),
- providing relevant information (61%), and
- responding in a timely manner (51%).
Many companies like yours have too much on their plate to build and nurture relationships with large numbers of prospects.
More Than Words is a sales-focused marketing agency.
Our sales team has decades of collective experience and can effectively represent your business over the phone.
Customers benefit from hands-on campaign management and real-time monitoring.
This allows you to follow up, where appropriate, in a timely manner.
Contact us about your next telephone lead generation campaign
We provide outbound telemarketing services that help suppliers generate leads and win new customers.
To find out how we can market your products and services to your chosen sectors, please call 0330 010 8300 or click here to email us.