Local/central government |
NHS (inc GPs & care homes) |
Further/higher education |
118,000 sites covered |
92% number accuracy |
12 month support & licence |
Promote your products and services by phone to the public sector
More Than Words Marketing’s public sector calling list contains the contact details of over 250,000 decision makers within the United Kingdom’s government, civil service, local councils, NHS and more.
Use our public sector calling list (part of our wider UK public sector database) to generate new leads from departments with the greatest operational need for your products and services.
The data will be licensed to you for 12 months, during which time you can promote your company, what you sell, and the benefits your customers derive from your products and services.
And, over the course of a year, you’ll have complete access to an account manager, our technical support team, and our advertising and marketing support specialists.
Making the most of your public sector calling list
The public sector has a much longer buying cycle than the private sector.
It is one that is built on establishing and nurturing relationships rather than the “hard sell”.

For advertisers, using a public sector calling list requires an effective telemarketing strategy.
Your strategy should be designed to create and find new opportunities, that can then be nurtured into leads over time.
What can you use a public sector calling list for?
There are a wide range of options for making connections in the public sector through your in-house contact centre.
These include:
Appointment setting
Decision-making within the public sector is complex and relies on input from multiple fellow decision makers and influencers.
Using calls to book appointments with budget holders in your chosen sector offers you a set time with a prospect.
During your appointment, your sales rep can explain what it is that you are offering and the value that your company delivers to its public sector clients.
Lead generation
While the public sector relies on tenders for its largest purchasing decisions, those purchases under £100,000 and for certain products and services go through public procurement departments.
Using your public sector calling list you can speak with the key decision makers involved in making these purchases to find out what their needs are.
A telemarketing call is also a great opportunity to find out:
- what public sector organisations purchase,
- how they do this, and
- when they are likely to have a need for your product or service in the upcoming months.

Market research
Within your target market there will likely be a mix of potential customers.
Among them are decision-makers and influencers, buyers, managers and advisors but also, to some extent, sub and prime contractors.
Sub and prime contractors are excellent contacts to have as they are not your direct competition.
They also have insider knowledge of how public bodies are run.
Use your calling list to ask questions and get the contact information for others involved in the organisation.
Understanding your target market
Many public services are still managed and paid for by the state. However there are many departments and organisations within that now rely on private service contracts.
Public services managed by the organisations themselves (instead of by government agencies) are referred to as public service markets.
This is an often overlooked but important target market.
The contracts you win in these markets are between you, the service provider, and a public sector body such as a local authority or clinical commissioning group.
However, it is the point-of-service employees who are most affected by the suppliers chosen so it is these people that you need to impress.
Whilst budgets are important, the majority of public sector contracts will not go to the lowest cost option.
Instead, buyers are instructed to achieve the Best Value for local government services, taking into account what is being offered and its value to the institution instead of its price.
Thus, your telemarketing calls must aim to inform the prospect about the guaranteed outcomes they can expect from choosing your product or service.
How to generate enquiries and leads from your public sector calling list

Once your research is complete then you can start making calls.
We run telemarketing campaigns to public sector organisations and our expert advice would be to follow these four steps.
1. Have a plan
Decide and write down an objective for every call you make. Plan for every outcome including what to do if you don’t reach the contact you wanted.
This is crucial when speaking with, for example, a government department. These organisations are adept at keeping their phone lines free for only the most important calls.
It is your job to ensure that you are considered an important call. Your plan should demonstrate this from the outset.
2. Write a call brief
A calling brief is essential to the telemarketing process. It provides a roadmap for the conversation to help you achieve your objectives without sounding unnatural.
3. Speak slowly and naturally
It is natural to be nervous when making a telemarketing call or be tempted to rush through the first part of your script.
However, this style of delivery actually makes prospects less likely to listen to you.
Force yourself to speak slowly and in a relaxed tone of voice that displays confidence and authority.
4. Have a conversation
Remember that you are opening a dialogue about what you can offer them.
Be prepared to have a conversation and answer their questions.
Analysing the telemarketing data on your public sector calling list
The majority of digital marketing approaches provide reporting that analyses the success of your campaign.
Telemarketing is a more traditional medium. Often you or your telemarketing team will analyse the data from call outcomes manually.
There are plenty of telemarketing report templates available online. However it will be useful to create a specific report for your own campaign.
Using your segmented public sector calling list, you could also run A/B testing on different approaches.
Analyse the success of each to refine your campaigns over time.
Public sector calling lists - FAQ
Buying a public sector calling list from More Than Words

We’re open during office hours between Monday and Friday.
Contact us and let us know what you want to achieve when you buy a telemarketing list.
We’re available on 0330 010 8300 or you can email our marketing databases team by clicking here .
Contact us about our public sector calling list
To speak with one of our account managers, please call us on 0330 010 3495, click here to email us, or fill in the form below and we’ll get back in touch with you as soon as possible.